Mary Barra and GM: Organisational Behavior and Leadership Analysis
VerifiedAdded on 2023/04/20
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Essay
AI Summary
This essay examines Mary Barra's leadership and its impact on General Motors' organisational behaviour and culture. It highlights her transformational leadership qualities, such as inspirational motivation and intellectual stimulation, as she guides GM towards innovation and competition with technology-based firms. The analysis emphasizes Barra's focus on fostering an innovative environment, challenging conventional thinking, and modifying executive behaviour to drive cultural change within the organisation. The essay references specific examples from the provided text to support its claims, showcasing Barra's approach to leadership and her efforts to rid General Motors of its toxic culture.
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