Business Proposal for Masala-ae-Pakwan: Indian Spices in Poland

This business development proposal outlines the plan for Masala-ae-Pakwan, aiming to introduce Indian spices to the Polish market. The proposal includes an executive summary, introduction, and rationale for the business idea, emphasizing the popularity and health benefits of Indian spices. It details the business concept, including product/service descriptions, segmentation, targeting, and positioning. A comprehensive feasibility study is conducted, covering product, market, industry, organizational, and financial aspects, including set-up capital, revenue projections, and break-even analysis. The business model is presented using a Business Canvas Model, identifying core strategies, resource needs, and value deliverables. The business plan encompasses spice industry analysis in Poland, project planning, operational structure, marketing strategies, and management team details. Financial projections include income statements, financial positions, and cash flow statements. The proposal also addresses critical success factors, exit strategies, and project viability. The time scale for achievement is presented using a Gantt chart, outlining the timeline for various tasks, from business concept development to the completion of the final business plan. The proposal aims to establish Masala-ae-Pakwan as a popular brand with a 60% market share within ten years.

BUSINESS DEVELOPMENT
PROPOSAL

TABLE OF CONTENTS
EXECUTIVE SUMMARY.............................................................................................................1
INTRODUCTION...........................................................................................................................2
1.1 Background............................................................................................................................2
1.2 Rationale................................................................................................................................3
1.3 Business scenario selection....................................................................................................3
1.4 Vision.....................................................................................................................................3
1.4.1 Mission...............................................................................................................................3
1.5 Business Proposal Structure..................................................................................................4
1.6 Underlying assumptions........................................................................................................5
1.7 Time scale for achievement...................................................................................................5
THE BUSINESS CONCEPT........................................................................................................11
2.1 Business overview...............................................................................................................11
2.2 Concept statement................................................................................................................12
2.2.1 Product/services:...............................................................................................................12
2.2.2 Raw Ingredients:...............................................................................................................12
2.2.3 Processed Indian Spices:...................................................................................................22
2.3 Segmentation, targeting and positioning:............................................................................23
2.4 Value added:........................................................................................................................24
2.5 Specific features...................................................................................................................24
2.6 Opportunities.......................................................................................................................24
FEASIBILITY RESEARCH.........................................................................................................25
3.1 The feasibility research plan:...............................................................................................25
3.2 Research Methodology........................................................................................................26
3.2.1 Primary and Secondary research......................................................................................26
3.3 Sample Description..............................................................................................................26
3.4 Five key area of feasibility research....................................................................................26
3.4.1 Product service feasibility.................................................................................................27
3.4.1.1 Summary of research.....................................................................................................33
3.4.2 Market feasibility..............................................................................................................34

3.4.3 Industry feasibility............................................................................................................35
3.4.3.1 Competitor’s analysis....................................................................................................36
3.4.4 Organisational analysis.....................................................................................................39
3.4.5 Financial feasibility..........................................................................................................40
3.4.5.1 Set-up Capital................................................................................................................40
3.4.5.2 Revenue.........................................................................................................................41
3.4.5.3 Break even analysis.......................................................................................................41
3.4.5.4 Return on investment and profit margin........................................................................42
3.5 Results as per ambition vs ability........................................................................................44
4. BUSINESS MODEL.................................................................................................................45
4.1 Core strategy........................................................................................................................45
4.2 Business Canvas Model.......................................................................................................45
4.2.1 Resource needs.................................................................................................................46
4.2.2 Partnership network..........................................................................................................48
4.2.3 Value deliverables for consumers.....................................................................................49
5. BUSINESS PLAN.....................................................................................................................50
5.1 Spice industries in Poland....................................................................................................50
5.2 Project planning and development stages............................................................................50
5.3 Operational Structure...........................................................................................................53
5.4 Marketing Plan.....................................................................................................................54
5.4.1 Marketing strategies..........................................................................................................54
5.4.2 Online marketing..............................................................................................................54
5.5 Management team................................................................................................................56
5.6 Operating process................................................................................................................61
5.7 Financial plan.......................................................................................................................62
5.7.1 Set-up Capital...................................................................................................................63
5.7.2 Forecasted income statement:...........................................................................................64
5.7.3 Forecasted financial position:...........................................................................................66
5.7.4 Estimated cash flow statement:........................................................................................68
5.8 Critical success factors........................................................................................................72
5.9 Exit strategy.........................................................................................................................73

5.10 Viability of project.............................................................................................................73
REFERENCES..............................................................................................................................74

EXECUTIVE SUMMARY
“Masala-ae-Pakwan” have been planning to operate business activities for Indian Spices to be dealt in Poland. However, Indian
spices have been appreciated world-wide from many years and have popularity as it develops tastes, flavour and best after taste of
food. In many of hospitality businesses the use of Indian spices has affected in terms of increasing the quality of food. It includes
range of various spices which have their unique tastes, flavour and bring the effective taste to enhance the quality of food. They have
been used in developing various helpful drugs which will be effective in enhancing the health of an individual. Moreover,
professionals have analysed that there are multiple range and variety of spices which have been produced in India such as Alkanet
root, Asafoetida, fennel seed, Black cardamom, White pepper, Black pepper etc. Thus, appreciation of these spices in the rest of the
world have created the identity in the market. In various other national or traditional dishes there have been use of Indian spices. It can
be said that there have been impacts of variations in the operational practices of business. There will be appointment of various
individual in business on which there will impact changing governmental policies, cultural variation as well as language barriers. To
analyse the industrial feasibility of “Masala-ae-Pakwan” on which it can be said that there can be use of industrial life cycle. It
includes various stages and step which are required to be followed and considered by the business such as development, introduction,
growth, maturity and decline. However, this is the introductory phase of business on which professionals are currently developing
products as per the consumer requirement and market wants and demands. Thus, with reference to this it has been decided by the
professionals that they are importing goods from India that will requires the investment of capital approximately $500,000. Along with
this, professionals have planned that they will acquire funds through bank loan.
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INTRODUCTION
1.1 Background
Food industry has been retaining the effective market share per year on which various brands for spices and ingredient have
reached to the successive level. Therefore, there has been planning to introduce “Masala-ae-Pakwan” for selling the Indian spices in
Poland. However, Indian spices have been appreciated world-wide from many years and have popularity as it develops tastes, flavour
and best after taste of food. In many of hospitality businesses the use of Indian spices has affected in terms of increasing the quality of
food. However, there have been various range and variety of spices which have been produced in India that will be mouth alluring
among people. In respect to develop the operations as per the operational motives and goals there can be increment in revenue and
profitability of the firm. Thus, exporting spices from India to Poland will be beneficiary to “Masala-ae-Pakwan” with reference to
have adequate popularity.
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1.2 Rationale
The reason of selecting this business idea is for making the adequate development of spices which are to be facilitated among
the other culture and nation. Indian spices include range of various spices which have their unique tastes, flavour and bring the
effective taste to enhance the quality of food. They have been used in developing various helpful drugs which will be effective in
enhancing the health of an individual.
On the other side, Poland will be beneficiary to the “Masala-ae-Pakwan” as there are very less number of Indian spices
suppliers. There have been various Indian restaurants so, dealing in spices will be beneficiary to them as well as to the business. As
per considering the shipping for such products in country there have been use of air transportation or sea route through which they
could make delivery of the products (Hopp and et.al., 2018). The biggest advantage is that India deals in various spices which are rare
in world as well as are on cheap rates. Therefore, it will be effective to retain the higher profit on the low-cost investment.
1.3 Business scenario selection
The idea has been generated to introduce “Masala-ae-Pakwan” in Poland has been estimated profitable in terms of retaining the
adequate profitability. Moreover, professionals have analysed that there are multiple range and variety of spices which have been
produced in India such as Alkanet root, Asafoetida, fennel seed, Black cardamom, White pepper, Black pepper etc. Thus, appreciation
of these spices in the rest of the world have created the identity in the market. In various other national or traditional dishes there have
been use of Indian spices.
1.4 Vision
Aim of “Masala-ae-Pakwan”, to become the most popular brand in Poland with estimated market share of 60% in within 10
years.
1.4.1 Mission
“Masala-ae-Pakwan” has mission:
 To analyse the market needs and fill with best of quality in products.
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 To measure buyer’s needs and wants and deliver them best of quality and quantity of products.
 To improve the business growth as per increasing the revenue at 8% in 2nd quarter.
1.5 Business Proposal Structure
There have been use of specific structure to this business development proposal with reference to have effective framework of
presenting the data set. There have been use of various structure which has been followed in the business development proposal. It
includes several chapters, parts etc, that will be effective to have better market research, product development and competitive
analysis such as:
Business Concept There has been analysis relevant with the main
business concept on which description will be based on
the product and services, competitors, opportunities of
the business etc.
Feasibility research In this part of the project, there will be research over
the market, industry, business as well as requirement
of financial funds for the business will be ascertained
and governed to have effective framework and
implication of research techniques.
Development of the business model In this part there will be analysis over the research
result which will be effective in completion of business
concept and deriving the effective business canvas
model (Katz, 2018). The prices, resources, competitors
as well as key partners will be determined in this part
of project.
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Business Plan It is the final part of the project where the professionals
analyse requirements and make effective strategies
which will be effective and governing with respect to
make the adequate operational ascertainment.
1.6 Underlying assumptions
Before initiating the businesses for Indian spices in Poland, the professionals at “Masala-ae-Pakwan” has made various
assumptions. Thus, it has been based on the annual report of the project where they could make effective analysis over the revenue
generation for 3 financial years.
1.7 Time scale for achievement
To achieve the entire tasks process there will be requirement of various operations which are to be tasked that requires time for
planning and operations (Soh and Nam, 2018). However, it can be analysed as per below listed time frame and Gantt chart such as:
Task
Mode Task Name Duration Start Finish Predecessors
Auto
Scheduled Developing business Idea 5 days Mon 18-02-
19 Fri 22-02-19
Auto
Scheduled
Communicating the idea
with other members 2 days Mon 18-02-19 Tue 19-02-19
Auto
Scheduled Developing teams 3 days Wed 20-02-19 Fri 22-02-19 2
Auto
Scheduled
creating business
concept 7 days Mon 25-02-
19 Tue 05-03-19
Auto
Scheduled
Deciding types of
services 3 days Mon 25-02-19 Wed 27-02-19 1
Auto Analysing the area of 4 days Thu 28-02-19 Tue 05-03-19 5,3
5

Scheduled operation
Auto
Scheduled
Conducting feasibility
plan 10 days Wed 06-03-
19 Tue 19-03-19
Auto
Scheduled Market survey 6 days Wed 06-03-19 Wed 13-03-19 4,5
Auto
Scheduled
Determining consumer
needs and current trend 3 days Wed 06-03-19 Fri 08-03-19 6
Auto
Scheduled
Planning for
promotional activity 4 days Thu 14-03-19 Tue 19-03-19 8
Auto
Scheduled
Developing business
model 12 days Wed 20-03-
19 Thu 04-04-19
Auto
Scheduled analysing competitor 7 days Wed 20-03-19 Thu 28-03-19 7,9
Auto
Scheduled
pricing strategy for
business 4 days Wed 20-03-19 Mon 25-03-19 10
Auto
Scheduled
Services for the target
consumers 5 days Fri 29-03-19 Thu 04-04-19 7,12
Auto
Scheduled
Preparing the
operational plan 5 days Fri 05-04-19 Thu 11-04-19
Auto
Scheduled
Recruitment of qualified
and talented employees 4 days Fri 05-04-19 Wed 10-04-19 11,13
Auto
Scheduled
Assigning duties as per
their efficiency 5 days Fri 05-04-19 Thu 11-04-19 14
Auto
Scheduled Final business plan 17 days Fri 12-04-19 Mon 06-05-
19
Auto
Scheduled
Determining the start-up
cost 4 days Fri 12-04-19 Wed 17-04-19 15
Auto
Scheduled
preparing estimated cash
flow statement 6 days Thu 18-04-19 Thu 25-04-19 17,19,16
Auto
Scheduled
Developing estimated
profit and loss statement 7 days Fri 26-04-19 Mon 06-05-19 20
6

Auto
Scheduled Completion of plan 6 days Tue 07-05-19 Tue 14-05-19
Auto
Scheduled
analysing the survey and
outcomes 5 days Tue 07-05-19 Mon 13-05-19 18,21
Auto
Scheduled
submission of the
project 1 day Tue 14-05-19 Tue 14-05-19 21,23
Gantt Chart:
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