Maserati: Impact of Challenges in Integrating Innovative Techniques

This research project examines the challenges Maserati faces when integrating new and innovative technologies into its workplace. The project utilizes both primary and secondary research methods, including a questionnaire administered to 50 customers to gather data on the impact of digital technologies, the challenges encountered (such as cost efficiency and durability), and the benefits of integration. The research analyzes the data collected, identifying key themes such as the importance of digital technologies for enhancing productivity and brand image. The findings reveal that while digital technologies are generally seen as beneficial, Maserati faces challenges related to cost, durability, and assembling, and the project offers recommendations for overcoming these hurdles. The research also explores the use of analytical tools to interpret the data and communicate the outcomes effectively. The project concludes with a reflection on the research methods and suggests alternative methodologies.

Research Project
(Part 2)

Table of Contents
TASK 2............................................................................................................................................1
P3 Conduct primary and secondary research by using appropriate methods and techniques 1
P4 Apply appropriate analytical tools, analyses research finding and data...........................6
TASK 3..........................................................................................................................................21
P5 Communicate research outcomes in an appropriate manner for the intended audience. 21
TASK 4..........................................................................................................................................22
P6 Reflection on the effectiveness of research methods and techniques.............................22
P7 Determine alternative research methodologies for the project........................................22
CONCLUSION..............................................................................................................................22
REFERENCES..............................................................................................................................24
.......................................................................................................................................................24

Title: To identify the impact of challenges while integrating new and innovative techniques at
workplace. A case study on Maserati.
TASK 2
P3 Conduct primary and secondary research by using appropriate methods and techniques
Research is one of this important framework for carry out the activities in an effective
manner. Along with this, it also includes data and information which provide direction to
researcher at the time of executing research activities. This will contribute in drawing a valid
conclusion. Thus, it is vital for investigator to gather valid and reliable data and information
which ma help in improving the chances of attaining positive outcomes. In this context, there are
some appropriate activities which is relate with the research to attain effective results are as
follows:
Cost: This aspect is one of the important for research to keeping enough funds ad capital
to carry out the research n effective manner. Insufficient cost will be create negative impact on
the research activities. Mainly the potential cost is not much high because the investigator select
50 respondents who are the main customers of the company.
Time: Proper time is also important for research to execute research activities in
appropriate manner. For this, investigator needs to prepare an effective plan in which they set all
the activities along with time to complete research activities. This will help in attaining valid
outcomes.
Ethical issue: At the time of conducting research activities, investigator face issues that
is cost and time related. Both are directly affect the entire activities of the research. Thus, it is
important for investigator to set activities as per specific time frame. This will help in reducing
the chances of wasting cost and time as well. It help in executing whole research activities in
systematic way.
Data analysis is an effective process of transforming and modelling relevant data and
information. With the help of this researcher easily make valid conclusion. Mainly, it involves
various stages that help in establishing data and determining the main findings of the research
project By this, investigator can easily take right decision towards the research. In addition of
this, data analysis is the primary component of data which is used by the researcher for collecting
information towards the company and its services as well. In this context, research selects 50
1

customers to carry out the research in which investigator ask some question by making
questionnaire in order to evaluate their views and opinion toward the research topic. This will
help in gathering relevant data.
QUESTIONNAIRE
Q1) Are digital technologies important for business organization to enhance productivity
level?
a) Yes
b) No
Q2) What are the main challenges faces by Maserati while implementing new and
innovative technologies?
a) Cost efficiency
b) Durability
c) Assembling
Q3) Is digital technologies are beneficial for Maserati to make positive brand image at
market place?
a) Yes
b) No
Q4) What kind of digital technologies are used by the Maserati within their business
activities?
a) Social media
b) Artificial intelligence
c) Cloud technologies
Q5) What are the benefits of integrating new and innovative techniques at workplace?
a) Increase workplace productivity
b) Beat tough competitors
c) Showcase unique qualities
Q6) How to overcome from the challenges that occur at the time of implementing digital
technologies?
a) Interaction with workers
b) Handling customers
c) Motivation and productivity
2

Q7) What digital tools are helpful in improving performance level of the company at
market place?
a) Online marketing
b) Paid social media
c) E-mail marketing tools
Q8) Does new and innovative techniques are help in increasing customers base?
a) Yes
b) No
Q9) What rating would you like to give Maserati services?
a) Excellent
b) Good
c) Average
Q10) Which kind of social media applications used by Maserati to aware customers
towards its products?
a) Facebook
b) Twitter
c) Instagram
Q11) Is digital technologies increasing profitability level of Maserati?
a) Yes
b) No
Q12) Is integration of new and digital technology requires skills and capable workers?
a) Yes
b) No
Q13) Is training is important for employees to understand how to use innovative
technology?
a) Yes
b) No
Q14) Is integration of innovative technology save time and cost for Maserati?
a) Yes
b) No
Q15) What are the main role of innovative technologies within the business organization?
3

a) Enhance productivity level
b) Increase sales value
c) Make production process smooth
Q16) What are the main recommendation for Maserati to effectively integrating new and
innovative technologies at workplace?
Q1) Are digital technologies important for business organization to enhance productivity
level?
a) Yes 40
b) No 10
Q2) What are the main challenges faces by Maserati while implementing new and
innovative technologies?
a) Cost efficiency 20
b) Durability 20
c) Assembling 10
Q3) Is digital technologies are beneficial for Maserati to make positive brand image at
market place?
a) Yes 40
b) No 10
Q4) What kind of digital technologies are used by the Maserati within their business
activities?
a) Social media 20
b) Artificial intelligence 20
c) Cloud technologies 10
4

Q5) What are the benefits of integrating new and innovative techniques at workplace?
a) Increase workplace productivity 35
b) Beat tough competitors 10
c) Showcase unique qualities 5
Q6) How to overcome from the challenges that occur at the time of implementing digital
technologies?
a) Interaction with workers 20
b) Handling customers 15
c) Motivation and productivity 15
Q7) What digital tools are helpful in improving performance level of the company at
market place?
a) Online marketing 25
b) Paid social media 15
c) E-mail marketing tools 10
Q8) Does new and innovative techniques are help in increasing customers base?
a) Yes 40
b) No 10
Q9) What rating would you like to give Maserati services?
a) Excellent 35
b) Good 10
c) Average 5
5

Q10) Which kind of social media applications used by Maserati to aware customers
towards its products?
a) Facebook 20
b) Twitter 20
c) Instagram 10
Q11) Is digital technologies increasing profitability level of Maserati?
a) Yes 45
b) No 5
Q12) Is integration of new and digital technology requires skills and capable workers?
a) Yes 40
b) No 10
Q13) Is training is important for employees to understand how to use innovative
technology?
a) Yes 30
b) No 20
Q14) Is integration of innovative technology save time and cost for Maserati?
a) Yes 35
b) No 15
Q15) What are the main role of innovative technologies within the business organization?
a) Enhance productivity level 20
b) Increase sales value 15
c) Make production process smooth 15
6

P4 Apply appropriate analytical tools, analyses research finding and data
Theme 1: Digital technologies are important for business organization to enhance their
productivity level.
Q1) Are digital technologies important for business
organization to enhance productivity level?
Frequency
a) Yes 40
b) No 10
Interpretation: From the above mentioned graph, it can be summarized that digital technologies
are play important for in business organization to enhance their performance and productivity
level at market place. In this context, Maserati also integrate new and innovative techniques
within their business activities with the purpose of improving their performance level at market
place. In this, 40 customers are said that digital technologies are important for Maserati to make
their process smooth and appropriate as well. This will help in increasing profitability level of
the company at market place and at the same time also create strong customers base. On the
other side, 10 people are not agree with this statement as they think that digital technologies are
7
40
10
a) Yes
b) No

not much important for the company as it consume time and cost of the company. It will reduce
the productivity level of the company.
Theme 2: Challenges are faced by Maserati while implementing new and innovative
technologies.
Q2) What are the main challenges faces by Maserati while
implementing new and innovative technologies?
Frequency
a) Cost efficiency 20
b) Durability 20
c) Assembling 10
Interpretation: As per above given graph, it can be concluded that number of challenges faced
by the company at the time of implementing new and innovative technologies within their
activities. As it negatively affect the overall performance of the company and at the same time
also reduce the positive brand image. In context of Maserati, they also face issues and
challenges while implementing new technologies. In this, 20 people are said that cost efficiency
is one of the main challenge for company because implementation of new technologies need
8
20
20
10
a) Cost efficiency
b) Durability
c) Assembling

huge capital and which is not possible by the firm. Thus, the result is firm can not able to to
attain competitive advantage from its rivals. On the other side, 20 customers are said that digital
technologies are not much durable for business for long period of time. As sometime Maserati
fail in providing long term efficiency to business activities. This will negatively affect on overall
productivity level of the company. Along with this, 10 respondents are said that assembling is
also challenge for company because new technologies are not meet with traditional production
which reduce the efficiency level of the production process.
Theme 3: Digital technologies are beneficial for Maserati to make positive brand image at
market place.
Q3) Is digital technologies are beneficial for Maserati to make
positive brand image at market place?
Frequency
a) Yes 40
b) No 10
Interpretation: From the above mentioned graph, it can be summarized that digital technologies
are beneficial for Maserati to build positive brand image at market place by producing quality
products and services as per customers needs and wants. This will enhance positive brand image
9
40
10
a) Yes
b) No

of the company and at the same time also make strong customers base. In this context, 40
respondents are said that implementation of digital technologies are more appropriate for
business organization to make their entire process smooth and effective as well. With the help of
this company can manufacture best and good products to its customers by fulfilling their needs.
It aid in increasing profitability level of the firm at market place. On the other side, 10 customers
are not agree with this statement as some time new technologies are create issues at production
process like consume more time and many more.
Theme 4: Different digital technologies are used by Maserati within their business
activities.
Q4) What kind of digital technologies are used by the Maserati
within their business activities?
Frequency
a) Social media 20
b) Artificial intelligence 20
c) Cloud technologies 10
Interpretation: As per above given graph, it can be summarized that there are various digital
technologies are used by Maserati within their working activities as it help in reducing the
chances of any kind of issues and complexity. With the help of this, company can easily improve
their business activities. In this context, 20 people are said that social media is one of the
10
20
20
10
a) Social media
b) Artificial intelligence
c) Cloud technologies