Analysis of Coronavirus Global Disease Impact and Mass Media Role

This report examines the impact of the coronavirus global disease and the role of mass media during the pandemic. The research includes an executive summary, literature review, and methodology. The literature review explores the pandemic's global impact, its effects on various industries like manufacturing, tourism, and healthcare, and the roles of mass media in disseminating information. The methodology employs positivism, a deductive approach, and quantitative research using questionnaires. Data analysis utilizes frequency distribution. The report concludes with findings, discussions, and recommendations. The study aims to evaluate the pandemic's impact, identify industry effects, and assess the role of mass media, achieving its objectives through a systematic analysis of secondary data and primary research.

Analyse the impact of Coronavirus
global disease and its role of mass
media during the pandemic
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Executive Summary
Main purpose of this report is to examine the impact coronavirus global disease and its role
of mass media during the pandemic. This is a main purpose and for achieving this, different
activities have been completed by researcher systematically. Aim and objectives has been
developed with the help of research title that helps in doing of another activity. Literature review
is another activity that has been completed by gathering secondary information from articles,
books, magazines etc. sources. Research methodology has been completed by using various
types of methodologies that are positivism, deductive approach, quantitative research,
questionnaire etc. These are main methodologies that helped in gathering of accurate and reliable
information about the topic. Data analysis has been completed by using frequency distribution
analysis. This technique helped in evaluating quantitative data in less time period. Conclusion
and recommendations have been done by describing information about entire chapters in
systematic manner. Therefore, research aim and objectives are attained in successful manner.
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Contents
Executive Summary.........................................................................................................................2
Chapter 1: Introduction-Research Background...............................................................................4
Terms of reference.......................................................................................................................4
Rationale of the research.............................................................................................................4
Research aim................................................................................................................................5
Research Objectives.....................................................................................................................5
Chapter 2: Literature Review...........................................................................................................6
What are the impact of corona virus as a global pandemic?.......................................................6
What are the effect of corona virus on different industries?.......................................................7
What are major the roles of mass media during the pandemic of Covid 19?..............................8
Chapter 3: Research Methodology................................................................................................10
Chapter 4: Findings, Discussion and Analysis..............................................................................13
Chapter 5: Conclusion and Recommendations..............................................................................24
Conclusion.................................................................................................................................24
Recommendations......................................................................................................................24
REFERENCES..............................................................................................................................26
Appendix........................................................................................................................................28
Questionnaire.............................................................................................................................28
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Chapter 1: Introduction-Research Background
Terms of reference
Coronavirus is a pandemic situation that have negative impact on industries or
organisations. This situation negatively effects on business and industries by decreasing sales
ratio and also increasing customer turnover. Along with this, mass media refers to the technology
that is intended to reach larger base of mass audience. It is an effective way of communication
used by organisations or industries by communicating information about the business in market
or to the customers (Halpern and et. al., 2021). There are some common platforms of mass media
such as magazines, newspapers, internet, television and radio. There are certain types of mass
communication which are advertising, public relations, social media etc.
Corona virus has direct impact on different industries such as manufacturing & logistics,
travel and tourism, entertainment and media, healthcare, commerce, government, finance real
estate and many more. These are major industries that are directly affected because of corona
virus. Along with this, mass media is an effective source of information regarding the
coronavirus. This source will help in providence of accurate information about the coronavirus to
public. Therefore, mass media helps in increment of awareness regarding the issues of
coronavirus among peoples. The media played a worldwide and effective role in coronavirus
disease tracking and also updates via live updates dashboard. The media permitted for
appropriate interventions by the CDC (Center for Disease Control and Prevention) and the World
WHO (World Health Organization), enabling a rapid as well as widespread reach of public
health communications.
Rationale of the research
Main rationale behind conducting of current dissertation is to identify the issues of
coronavirus global diseases. Current investigation is important for an individual, society,
industry ad organisation by enhancing their knowledge about the impact of corona virus on
different industries. At personal level, this investigation support researcher by improving their
research skills including data collection, decision, making, presentation, time management and
many more (Sultana and et. al., 2021). These skills help researcher in completion of full
dissertation successfully and timely. At professional level, this research helps students by
increasing their understanding about the role of mass media during the pandemic of Covid 19.
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In investigation, I mainly focus on the impact coronavirus global disease and its role of
mass media during the pandemic. This is an interesting topic for me because with help of this I
can easily improve my knowledge about the coronavirus global disease and its direct impact for
industries. There are some opportunities for current research as this research can be published in
market will helps all over by increasing their understanding about the role of mass media during
Covid 19.
I already know about the impact of coronavirus global disease on all industries or
organisation but I have lack of knowledge regarding the its role of mass media during the
pandemic. This is a main gap of this research and for overcoming this gap, research questions
will be following in literature review.
There are different methods that will be used for conducting present dissertation in
successfully manner (Partinen and et. al, 2021). These methods are quantitative research, primary
and secondary research, questionnaire, probability sampling, deductive approach, positivism
philosophy and many more.
Research aim
Main aim of this dissertation is “To examine the impact coronavirus global disease and its role
of mass media during the pandemic”
Research Objectives
 To evaluate the impact of corona virus as a global pandemic.
 To identify the effect of corona virus on different industries.
 To evaluate the Role of mass media during the pandemic of Covid 19.
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Chapter 2: Literature Review
Literature review introduces to the main process of gathering secondary information about
the topic. There are various sources of secondary data collection such as books, peer-reviewed
articles, journals etc. These are major sources that will helps investigator in gathering of
secondary information about the topic.
What are the impact of corona virus as a global pandemic?
According to the Jones, Pallubo and Brown, (2021); Covid 19 is a pandemic situation that
has direct impact on individual and organisation. Coronavirus pandemic is ongoing pandemic in
year 2019-2020 caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). This
pandemic situation has felt a drastic change in the human life, system of food and change in the
management of world's work. The impact of COVID-19 is related to millions of enterprises face
a threat which is related to the concept of global pandemic impact. Many countries are dealing
with the concept of humanitarianism which are crises which are particular exposed the effect of
COVID-19. All of them are related to the concept and impact of covid-19 and its assistance will
be needed most in the critical circumstances. As per the record data of IMF, predicating global
growth is nearly about 5.2% in 2021 (Coronavirus: How the pandemic has changed the world
economy, 2021). and many countries like services-reliant, economies which are mainly hit hard
after facing the pandemic impact of covid-19 such as United Kingdom, Italy and United State.
As per the record of Chriscaden, (2021); nearly about 3.3 billion people are affect with
their work force that directly impact on the growth of companies. This will further get the
diverse impact on social protection and access from the health care problems. Without earning
any type of income in lock down, people are unable to feed themselves and their families. All of
these they are able to get low health profile. The pandemic has been affect the entire food system
as well and this will lead to acquire and bare the fragility (He and Harris, 2020). Some major
issues which are occur due to pandemic impact is on the closures are trade restriction and
confinement measures which are prevailing in the food industry. Thus it can be said that the
disrupting for domestic and international food supply chain are actually reduce the access of
healthy and safe industry. Further it can be said that the pandemic has decimated the jobs and
placed different millions of livelihood at their own risk. People are losing their jobs, fall ill and
die because of this COVID-19 pandemic.
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The millions of agriculture people who are engaging in production industry are actually
in two types wages and self-employed. As they are feeding different people in whole world,
facing high level of poverty, malnutrition and poor mental and physical health. With the low and
irregular income, the income of social support and reliability for the continuous working in the
unsafe condition (Impact of COVID-19 on people's livelihoods, their health and our food
systems, 2021). Further the need of experience where the income of people are losses, to
negative copying strategies are used, which are related to distress, sale of assets and child labour.
In the part of Covid-19 crises related to different food security, public health and many
employment and labour issues. Different Immediate and purposeful actions to save the lives and
social protection which actually create the health coverage and income for the support of those
most affected growth within a country.
What are the effect of corona virus on different industries?
According to Saxena (2021), as per the record it is clear that covid-19 hit nearly about 6.8 Mn
with death at the global level. The effect of coronavirus affects the various industries in the
worldwide like manufacturing, travel and tourism. Further entertainment and media, healthcare,
commerce, government, finance, real estate, telecommunication and education (An Analysis of
Coronavirus impact on Industries, 2021). Some of these industries are explained below:
 Manufacturing and Logistic industry: One of the foremost industry that affect the
growth after facing the pandemic outbreak. As per the records of market experts out of 5,
1 point is given to this industry as it will affect largely at the global level. The pandemic
has almost all the countries and every country find their own issues in the manufacturing
and logistic industry (Kuhfeld and et.al., 2020).
 Travel and Tourism: This sector is responsible for the almost 10% jobs and GDP at the
global level. This is an another aspect which majorly affect after the pandemic impact of
covid-19. The impact on tourism industry will be increasing in 2020 and now its decline.
The reason for affecting this industry is proper lock-down and people are blocked in their
own houses.
 Entertainment and media: Entertainment industry is one of the industry which has not
been affected through covid-19 (Chatterjee and et.al., 2020). Although the impact of
covid-19 this industry is not applicable on negative side, many of the stakeholders,
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vendors, broadcast, venue operators, sponsor and many more are related to the concept of
legal rights contracts.
 Healthcare: pharmaceutical and healthcare industry is one of important sector which
make a feeling the effect of making coronavirus and many industries. This industry is
struggling with providing right treatment to the patients and assist them in the right
manner. Especially when they have only one third beds in their hospitals as compare to
number of patients. All of their factors, like doctors, medical staff, care taker people are
related to major issues.
 Commerce: Having people in lock-down, 80% of people are avoiding shopping, appetite
and many more essential services are included. With all of these are related to selling and
purchasing of different aspect (Shen and et.al., 2020). Commerce are majorly related to
sale and purchase of the goods and services in order to implement different sectors at
different level. While spending in offline market people are shifting in online market. The
change in the drastic change in the commerce industry will be applicable due to changing
nature of customers.
 Government: The impact of novel coronavirus on the governing sectors is saved to be
quite amaze. The impact of virus will be effectual in suspension of tours and people
meetings. Further the impact of government organisation is facing different sectors as per
the change in separate sectors (Berger and et. al., 2021).
 Education: In last education sector which is also one of the important sector in education
industry. Different type of schools, university are shut down in majorly 22 countries.
Many of the students feel homesick and try to find a better way for study (Khan and
et.al., 2020). This is one of the important sector which majorly affected through novel
coronavirus.
What are major the roles of mass media during the pandemic of Covid 19?
According to Hussain, (2021); Coronavirus diseases has produced a global health crises
and make a deep impact on the way of for perceiving the impact on ever days lives. People are
utilizing the impact of social media with different technologies. Mass media include the
newspaper and others like radio, printed material, television etc. as they play an important role
spreading the most viewed information in the large population. These media are spreading
information to the many countries and provide relevant support to people of country to leave and
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manage relatable sources. There are large number of population and to contribute the information
which are relevant for the growth of company. Many social media platforms are helpful for
contributing information services to all number of population at all over the world (Role of
Social Media in COVID-19 Pandemic, 2021). All of these are actually helpful in determining the
growth and healthcare facilities.
As per the impact of covid-19 it is a global infectious disease which majorly related to
different concept of social media platform. The impact of covid-19 is related to majorly different
sectors and different industries too. So it is important for those sector to perform and work as per
the WHO guidance. These guidelines are very helpful for the prospect of any type of industries
which are reliable at the nature (Hussain, 2020). The study of media is related to different models
and theory that actually helpful in managing and containing the growth of country. The media
sector is the one who share all the information related to novel coronavirus which actually
decline the growth of country as compare to others. All of these are related to major sector which
provide relevant education information and at the same time media sector help the other sectors
to inform and provide relevant information.
Further it is created as the impact of negative role also, because most of the media
channels providing some different and unsupportive languages and information. So here the role
of government arises as they have to make sure the information shared by media is accurate and
confirmation in different ways. The major risk which is related to posting different statement and
negative impact on The role of media marketing is supportive and relevant for useful information
and make decision about the growth of country (Srivastava and et.al., 2020). Which are very
helpful for the growth of country which are relevant for some major growth in social media
platform. This has been creating an impact in promoting and make stability within their people.
Many of the platform like Facebook, you tube, Instagram and many TV channels are related to
the growth of information that are provided by government authority for spreading knowledge to
people.
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Chapter 3: Research Methodology
Research methodology refers to the main process of gathering and evaluating information about
any field of study. Main purpose of research methodology is to provide valid and reliable
information to the researcher (Stefan, Birkenfeld and Schulze, 2021). This section includes
different types of research methodology such as positivism philosophy, deductive approach,
quantitative research etc. These are main types of methodologies that are used within a research
for achieving each objective in successful manner. some important and useful types of
methodologies will be described as below:
Research philosophy: This introduces to the process used by researcher for collecting and
evaluating information relevant to the topic. This section of methodology has two types which
are positivism and interpretivisim. These are two main types of research philosophy that helps
researcher in data collection and data analysis. In accordance to the current dissertation,
positivism philosophy is useful for researcher (Nayak and Singh, 2021). As it assists investigator
in gathering as well as evaluating of quantitative information. Main purpose behind selection of
positivism philosophy is it support investigator by saving its time and cost as well as providing
valid outcomes. On the other hand, interpretivisim philosophy is not valuable for investigator
because it takes more time and not facilitate in getting of valid outcomes.
Research approach: This is the process used by investigator in analysing of data about the
topic. There are two approaches that helps investigator in evaluating of data such as inductive
and deductive. These are main approaches but in accordance to the current project, deductive
approach is a selected approach for researcher. Main purpose regarding the selection of
deductive approach is it not consume maximum time and provides valid outcomes. Conversely,
inductive approach is not appropriate for the investigator because it not helps in evaluating of
numerical information in less time.
Research choice: This is essential part of the research methodology because it helps in
gathering of information about the topic. There are basically two choices of the research such as
qualitative and quantitative (Hughes and Barlo, 2021). These are two important types of research
choice that are effective in gathering of accurate information regarding any topic. According to
the current dissertation, quantitative is a chosen research choice because it facilitates in
collecting of numerical and quantitative data in less time period.
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Data collection methods: Data collection is the process of collecting information about the
topic. There are two essential sources of data collection which are primary and secondary. Both
are important sources of data collection that are used within a dissertation with purpose of
achieving each objective in successful manner. For collecting primary information, questionnaire
is applied by researcher because it not requires maximum time and facilitate in attaining of
research aim. Secondary is another type of research that was used by researcher for literature
review. In this, information was gathered from articles, books, magazines etc. sources were used
in systematic manner. Therefore, within a dissertation both primary and secondary are important
in achievement of each objective.
Sampling: This refers to the process of selecting sample from total population. There are
two essential techniques of sampling that are probability and non-probability. These are main
types of sampling but according to the present investigation, probability is a selected technique
of sampling. Main reason regarding selection of probability sampling is it helps in larger sample
selection within less time period (Lachs and et. al., 2021). By using probability sampling 30
employees of mass media industry are chosen randomly. Non-probability is another choice of
sampling that is not valuable according to the project or title. This technique of sample selection
requires maximum time and facilitate in choosing of larger sample base.
Data analysis methods: This is the process of evaluating gathered information about the
topic. According to the current research project, quantitative data was gathered from
questionnaire and for analysing or evaluating quantitative data, frequency distribution analysis is
used by investigator (Vazquez and et. al., 2021). This is an essential or useful technique of
evaluating quantitative information within less time period.
Research instruments: There are various instruments of primary data collection such as
interviews, questionnaires, observations, document analyses, focus group etc. These are main
instruments but in accordance to the existing topic or current dissertation, questionnaire is a
chosen research instrument (Thompson Burdine, Thorne and Sandhu, 2021). Main purpose
behind selection of questionnaire is it facilitate in collecting of primary and quantitative data.
This technique of data collection not takes maximum time and helps in attaining of research aim
and objectives.
Ethical considerations: This is an important part of dissertation because it helps in
completion of full project ethically. There are number of principles that are effective within a
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research. Principles of ethics within a research are minimising the risk of harm, obtaining
informed consent, protecting confidentiality and anonymity, avoiding deceptive practices, giving
the right to withdraw and many others. These are main principles that should be follow by
researcher in current dissertation.
Research Limitations: There are various limitations of the research such as time
constraints, lack of cost, lack of previous research studies on the topic, formulation of research
aim and objectives etc. These are major limitations that have direct effect on researcher while
completion of full dissertation in systematic manner (Holguín-Veras and et. al., 2021).
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