Tourism Planning Report: Mass Tourism Development and Strategies

This report evaluates the impact of mass tourism on tourism development, using case studies from the Bahamas and Crete. The report highlights the negative consequences of irresponsible marketing, such as financial leakage and environmental damage, as seen in the Bahamas. It contrasts this with the positive example of Crete, where government policies and stakeholder collaboration fostered sustainable tourism and economic growth. The analysis emphasizes the importance of government planning, environmental protection, and collaboration between small and large businesses for effective mass tourism. The report concludes that a strategic approach, focusing on environmental conservation and stakeholder engagement, is crucial for developing competitive and sustainable tourism sectors that meet current business needs and customer expectations. The report recommends proper planning and analysis related to environmental protection and collaboration with the same hotels to develop the country’s mass tourism sector.

Running Head: TOURISM PLANNING
TOURISM PLANNING
Name of the Student
Name of the University
Author Note

1TOURISM PLANNING
Executive Summary
The main purpose of this report is to evaluate the mass tourism sectors towards the
tourism development. The study has been supported by reviewing the two case studies on
mass tourism. It was found that mass tourism sector can only be developed with a proper
support of the government policy and planning towards the local tourism sectors.

2TOURISM PLANNING
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Conclusion..................................................................................................................................5
References..................................................................................................................................6

3TOURISM PLANNING
Introduction
The paper will focus on impact of mass tourism sectors towards the irresponsible
market. The paper has provided a case study on the negative impact of mass tourism in the
economy. The possible solutions for the case study has been discussed with the support of
another case study where mass communication was found to be effective. The main purpose
of this report is to evaluate the mass tourism sectors towards the tourism development.
Discussion
Mass tourism- Irresponsible marketing
The case study has discussed on the mass tourism of Bahamas, a country situated in
West Indies. The author has discussed on the lack of ownership and financial leakage in the
mass tourism sector of the country. Many of the Caribbean’s move to this country as a
tourism destination. Hence, the industries has continuously evolved in terms of land sector.
But, the land is mostly owned by the foreign business. This has resulted in larger tourism
expenditures and less local economic development. It caused loss in agricultural land, and
damage to the natural resources & environmental resources. Mass tourism has resulted in
additional use of land and more prices in the real estate. This affects the political and
economic constraints of the small hotels (Researchgate, 2020). Financial constraints of small
hotels are affected Small hotels found difficulty to compete with the large hotels. Hence,
mass tourism has negatively affected the country’s economy and the global markets (Moon,
2018).
Case Study on effective mass tourism
The case study has discussed on the impact of mass tourism on the stakeholders of
Crete Island of Greece. In traditional days, the development of heavy industries was due to
change in demand and trends of the tourism sectors. There were development in tourism
industry known as mass tourism sectors that leads to development of sports tourism which
was a part of mass tourism. Mass tourism become the identity of the Island. Sports and
tourism provided services and infrastructure to the tourist. The state government supported
the private investments in this tourism sector for the development of tourism world. The state
government had made certain incentives & policy schemes for the tourist sectors. They

4TOURISM PLANNING
schemed that both the private and public sector should work together and have common
policy for the development of the tourism sector. The government also mentioned the
importance of coordinative, competitive and infrastructure in Crete tourism sector. This
allowed the Crete tourism sector to be more competitive, develop new experiences and
remain in new trends of the business (Gaitanakis, Vrondou & Leivadi, 2019). The local
society participated in the tourism culture. Hence, the region existed in the international and
national economic trends of the business. The region has efficiently planned the business and
then started the tourism business sector.
Solution for Irresponsible marketing
Bahamas tourism sector should focus on developing the mass tourism sector by properly
planning the sector. The government must set policy for all the tourism hotels to work
collaborately with each other and develop the tourism world. The government must also
prevent the environmental issues of the business by developing a policy related to natural
resources conservations (Vargas-Sánchez & Moutinho, 2018). This will allow the foreigners
to use less land and also works collaborately with the small hotels for the future economic
growth of the tourism industry. This will also allow the local communities to participate in
the tourism sector (Nafi & Ahmed, 2017). Hence, it is recommended that Bahamas tourism
sector should do proper planning and analysis related to environmental protection and
collaboration with the same hotels. This strategy will develop the country’s mass tourism
sector.
Conclusion
Therefore, it can be concluded that, mass tourism can be developed efficiently by
proper government policy and planning for environmental protection. This will help the
country to collaborate the small hotels and large hotels for the further development of the
tourism sector. Bahamas tourism sector should do proper planning and analysis related to
environmental protection and collaboration with the same hotels. Government must also
prevent the environmental issues of the business by developing a policy related to natural
resources conservations. This will allow the foreigners to use less land and also works
collaborately with the small hotels for the future economic growth of the tourism industry.
This will help the mass tourism sectors to become competitive, meet the currents needs of the
business and provides a better customer expectations. Hence, mass tourism sector can only be

5TOURISM PLANNING
developed with a proper support of the government policy and planning towards the local
tourism sectors. Hence, it is recommended that Bahamas tourism sector should do proper
planning and analysis related to environmental protection and collaboration with the same
hotels. This strategy will develop the country’s mass tourism sector.

6TOURISM PLANNING
References
Gaitanakis, L., Vrondou, O., & Leivadi, S. (2019). Central Government Tourism Policy and
the Development of Sports Tourism in Mass Tourism Areas: The Case of Crete. In
Smart Tourism as a Driver for Culture and Sustainability (pp. 469-479). Springer,
Cham.
Researchgate, 2020. Retrieved from
https://www.researchgate.net/publication/
317972091_Small_tourism_enterprises_mass_tourism_and_land_use_change_A_case_stud
y_of_The_Bahamas. (2020). Retrieved 31 March 2020, from
https://www.researchgate.net/publication/317972091_Small_tourism_enterprises_mas
s_tourism_and_land_use_change_A_case_study_of_The_Bahamas/
Moon, C. J. (2018). Mass Tourism vs. Sustainable Tourism in the Balearic Islands:
Measuring Social and Environmental Impact in Mallorca. Tourism Hospit Ope Acc:
THOA-118. DOI, 10.
Nafi, S. M., & Ahmed, T. (2017). Sustainable tourism in Saint Martin Island: An observation
on young tourist perception and awareness level. IOSR Journal of Humanities and
Social Science (IOSR-JHSS), 22(10), 73-80.
Vargas-Sánchez, A., & Moutinho, L. (2018). New strategic developments in tourism.
Strategic Management in Tourism, 332-349.