This report examines the impact of online stores on street retailers, using Massimo Dutti as a case study within the UK retail sector. It begins with an introduction outlining the problem and aims, followed by a literature review discussing the concept of online stores and their connection to decreased street sales. The methodology section details the research approach, including qualitative research, an inductive approach, interpretivism, primary data collection through questionnaires, and thematic perception testing. The report also includes a timeline for the research and concludes with a list of references. The report provides an overview of the methodology and the structure of the research, including the research questions, objectives, and limitations.
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