Master of Marketing Application: Career Goals and Strategies

This report outlines a student's application for a Master of Marketing program at the University of Newcastle, Australia. The student details their reasons for applying, emphasizing the program's comprehensive and practical approach to marketing, and its focus on developing professional expertise. The student highlights the program's benefits, including the acquisition of marketing knowledge, strategic skills, and the ability to apply these in real-world scenarios. The report also discusses the student's career goals, including gaining professional experience, becoming an industry leader, and developing expertise in digital marketing, brand development, and global marketing management. The student also references the flexibility of the program, including online learning options, and expresses their interest in applying quantitative analysis to solve marketing problems in the Australian market. The report concludes by referencing supporting literature and the student's desire to learn more about current market development plans and financial strategies.

Running head: MASTER OF MARKETING
MASTER OF MARKETING
Name of the Student
Name of the University
Author Note

1MASTER OF MARKETING
Reasons why I have applied for Master of Marketing at the University of Newcastle,
Australia
I have applied for the Master of Marketing at the University of Newcastle Australia
because it will help me in developing marketing knowledge skills to plan and will develop
execute marketing strategies and tactics which are required for organization in maximizing the
profit. The program is comprehensive, contemporary and is practical which helps in developing
the professional expertise in the process of applications of modern marketing skills 1. When I
will be finishing my course I will develop a greater understanding of marketing principles,
develops consumer decision making and strategic marketing decision making power. The main
reasons why completion of this qualification will enhance the current and future career in
Australia are :
 It will help me in gaining credit for professional experience, I will be able to recognize
relevant professional learning from the course
 It will help me in becoming an industry leader. The Master in Marketing course will
equip me with the strategic capability in digital marketing, marketing research, brand
development and global marketing management capabilities. It will also develop skills
statement within oneself after completing the course that will be helping in building a
successful and rewarding career in the coming years. ‘
1 Haider, Ahmad Ali, Ahmad Zafar, Asad Khalid, Ayesha Majid, Muhammad Ameen Abdullah,
and Muhammad Bilal Sarwar. "Marketing Management." (2019).

2MASTER OF MARKETING
 The Master of Marketing course is a four course setup which is much flexible that is it
has online learning option where the students can sit back at their home and prepare
themselves for the exams. It also gives the students the opportunity
 The subject will be able to increase the market research strengths of a person; it helps in
developing a greater understanding of the marketing principles which helps a manager in
acquiring a new market 2.
A Master degree in Marketing course from University of Newcastle, Australia, will provide
me the theoretical knowledge and understanding, also an in-depth idea of the practical
approaches in aiding the managerial decision making and research skills which will enable me to
develop to an expert in the areas of core areas of managerial strategies and financial strategies as
well as global corporate financial operations 3.
I always had an urge in dealing with specific marketing problems of the companies in
Australia where I can apply the quantitative analysis in understanding the various types of issues
in global finance and improve their decision making strategies that will help the business
managers in increasing their business to a global level.
2 Campbell, Colin, and Junzhao Jonathon Ma. "Looking forward, looking back: Drawing on the
Past to Shape the Future of Marketing." In Proceedings of the 2013 World Marketing Congress.
2015.
3 Ku, Vivian, Bouthsakone Inthalangsee, and Ron Wills. "Use of maturity sorting and reducing
ethylene with potassium permanganate to enhance marketing of tomatoes in Laos at ambient
tropical temperatures." Journal of Horticulture and Postharvest Research 2 (2019): 61-68.

3MASTER OF MARKETING
It will also help me in achieving the future career goals where I need to learn much more
about the current development plans of acquiring a market and knowledge about current
development plans. I will also be able to gain knowledge about the techniques in the financial
part of a business4. I will also be able to gain some knowledge about the country’s financial
condition and financial market and acquire hands on experience of the financial analysis.
4 Marinov, Marin A., ed. Research handbook of marketing in emerging economies. Edward Elgar
Publishing, 2017.

4MASTER OF MARKETING
Reference
Haider, Ahmad Ali, Ahmad Zafar, Asad Khalid, Ayesha Majid, Muhammad Ameen Abdullah,
and Muhammad Bilal Sarwar. "Marketing Management." (2019).
Ku, Vivian, Bouthsakone Inthalangsee, and Ron Wills. "Use of maturity sorting and reducing
ethylene with potassium permanganate to enhance marketing of tomatoes in Laos at ambient
tropical temperatures." Journal of Horticulture and Postharvest Research 2 (2019): 61-68.
Campbell, Colin, and Junzhao Jonathon Ma. "Looking forward, looking back: Drawing on the
Past to Shape the Future of Marketing." In Proceedings of the 2013 World Marketing Congress.
2015.
Marinov, Marin A., ed. Research handbook of marketing in emerging economies. Edward Elgar
Publishing, 2017.