Analyzing Innovation and Creativity for Matchbox Architects: A Report

This report provides an individual-level analysis of innovation and creativity within Matchbox Architects, a leading electrical company. The executive summary highlights the importance of creativity in achieving business objectives and analyzes the company's approach to sustainable design across residential, commercial, and industrial sectors. The report explores individual blocks to creative thinking, such as mental, emotional, work habit, and personal problems, and discusses how these can hinder innovation. It also examines the significance of innovation in a competitive market and the role of transformational leadership in fostering it. Furthermore, the report presents models like brainstorming and CPS (Creative Problem Solving) to enhance innovation, emphasizing the importance of a healthy work environment and strategic thinking. The conclusion offers recommendations for Matchbox Architects to strengthen its innovative capabilities and maintain a competitive edge in the construction industry.

Individual level of analysis

Executive Summary
Individual analysis is the most challenging and effective resourceful idea. That affect the
business objectives more effective and challenging. Present report has been written remembering
the point of appropriate information about creative innovation. Present study also will be
presenting the importance of innovation in terms of communication process. Main objective of
the report is to analyze and to critically evaluate about the creation and innovation to become
stronger and challenging in the business environment. Context of Matchbox Architects. Present
report will be cover the important concept of innovation with creativity in terms of making good
stability of companies in the big market growth(Chua, Roth and Lemoine, 2015).

Table of Contents
INTRODUCTION...........................................................................................................................1
INDIVIDUAL BLOCKS.................................................................................................................1
Reason ...................................................................................................................................3
ANALYSIS .....................................................................................................................................5
CONCLUSION................................................................................................................................7
RECOMMENDATIONS.................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
For a creative professionals and innovation of the product and services is very much
required in the organization to attract number of customers. To understanding market trends and
customer needs. Creativity can be intense or comfortable pursuit. Innovation is the most wanted
feature in today's working scenario especially where the company standards is so high and
existing business model become obstacles. Present study will be analyzing how Creativity is
beneficial for promotion of the company (Anderson, Potočnik and Zhou, 2014). This individual
analysis report will be base on Matchbox Architects. It is the world’s leading electrical company
that provides electric supply to the other big organizations. Which always looking for the holistic
and sensitive approach to sustainable design. They operate their business in three major
dimensional areas that is residential, commercial, and industrial sectors. Matchbox Architects
makes creative and exciting building that reflects the innovation in every designs.
This also helps to define the creativity among company outputs. Besides, report will also
explain the same important models or approaches for innovation through company can easily
connect the new generation of power. Study also covers the critical analysis and evaluation in the
context of Matchbox Architects.
INDIVIDUAL BLOCKS
Innovation and creativity is the most competitive and goal orients process through which
organization can easily make the good stability in market suggested by Collins, (2017).
Innovation is important and continuous process that helps to organize the creative business
activities and goals. To find refreshing authentic originals, to make the competitive position in
the market company needs to adopt new technologies and strategies to build up the new
challenging performing goals. As per the creative purpose of Matchbox Company, which is to
review and take action as per the situation. Along with that, Creativity also helps to fill the gap
and communicates new idea and knowledge to transform the unified managing criteria as per the
view of Dawson and Andriopoulos, (2014). According to author, the term knowledge relates to
the new ideas which are based on individual skills, expertise and information. As per the
individual analysis, Matchbox requires keeping the focus on the development process to get the
new business opportunity and goals. On the contrary, it all depends upon the creativity in
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organizational functions depends on employee and leadership style followed by an organization
(Duffy, 2016).
On the basis of 8 blocks to creative thinking and majorly given goals. To give the best
leading sources to make company more effective and productive. Leaders and employees of
Matchbox has to be certain and most competitive in order to get the high profit margin growth
suggested by Glăveanu, (2014).
There are some individual blocks
According to Mark Macguinness
 The mental Blocks
 Emotional Blocks
 Work habits
 Personal Problems
On the basis of the necessity of innovation, innovation and creativity also encourage
employees towards the productive environment. Within the organization or to make the best
effective growth in order to enhance the best promotional activities. Such as Matchbox also take
help to discover the leading challenging growth that helps to make the proper and challenging
growth. This affect the situational goals and makes the proper implementation goals. This also
helps to take the long term goals and better advancing goals. Creativeness of the leading goals
and make the process leading source. The makes the growth and source full idea and goals.
Another benefit can also adopt by the company is adapting changes according to Hemlin,
Mumford Allwood and Martin, (2014). This makes the leading and challenging growth full
manner that makes the more challenging form of leading charges. In order to think creative
Matchbox needs to adopt some models in the business environment that helps to make creative
and innovative environment. This also makes the proper and growth full channel to beat the
needs of the organizational tools and techniques. Such as Believing you aren't creative and long
term challenging goals. Other target challenges makes the process and leading source full item to
make company more creative and effective item goals. Another block that restrict the creativity
thinking between individual person. Due to contrary being to serious is the another block that
restrict the innovation process and goals. This also makes the profit oriented goals and making
the long lasting performance. Make aware to the most important challenging goals as per the
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suggested by Hobbs, Grigore and Molesworth, (2016). There are several changes and
requirements are there to consist the long term challenges and effective process goals. That affect
the business goals and makes the process effective and challenging. This brings the new
necessary goals and challenging target material that affect the overall business growth. This also
would get affected from the side which makes the best leading marketing sources of channel.
Innovation is the leading challenging, fundamental activity that would affect the more goal
oriented process that affect the source or impact full decision making effects.
Reason
Transformation leadership moves towards the super work according to that, it keeps the
innovation in between the leadership goals.
Matchbox is the most prominent and leading construction company that consist best
advance leading source full matter of fact according to Hu and et.al., (2017). This acquire more
growth full stimulating task to be taken. This could provide new areas of development and new
creativity can also enhance the profitability ratio of the company. This makes the process more
ambitious and creative this is the reason innovation is more important for the company
promotional activities. That affect the business balancing target market plan. This also helps to
control the best leading source full work market objective. It makes the fore full and leading
source full and leading managerial task performance Jayne, (2017). Apart from that it makes the
proper and well leading. This makes the proper and well leading source full manner of growth.
That affect the business and making good performing goals. Creativity process and best leading
charges will hence be more improving and well challenging goals.
On the basis of research and leading managing sources and goal oriented process and
makes the process goal oriented process in order to meet the needs of the organization goals.
Construction industry is required more innovative ideas and challenging goals in order to ensure
the productive challenging source. Some would suggest that, it could be more leading and
substantial formulating goals. Creative company would get higher appreciation and get higher
profit in terms of making growth oriented task and proper effective functions as per the Knight
and Harvey, (2015). Construction industry has been ripe for creative buildings and innovative
concept in order to grab the customer focus and attraction level. This might be considered into
new level of performance and goals. This takes the long term process and major goal oriented
task to be performed.
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Emotional Blocks
This block helps to define the importance of individual person or to make understand the
better transforming results and goals. Some employees might be high emotional towards their
work and small discouragement reduce their abilities and power of creativity.
As per the company policy where they put the client needs on top of the world relating to
the best output performance (Knight and Harvey, 2015). Besides, it makes the process and best
leading sources as per the needs of the organization. Emotional blocks are needs to make
effective and innovative team helps to assure the better predictability and sustainable pace,
sustainable pace, early and continuous delivery of valuable campaigns, simplicity process and
goals, that helps to lead the more challenging level of growth. This makes the process more
clearly and long tastiness. Basically it makes the proper and goal oriented charging performing
fact. That affect the business goals and make the proper implementing challenging goals.
Strategic Blocks
Cynical mindset may be the barrier of creative thoughts between people. Strategic might
be thinking in high performing level to encourage the individual thinking.
Creativity is the component that helps to enhance the ability of organization to retain their
competitive advantage as well. As well it helps to contribute the leading possible changes and
make sure the effective goal process. For remain its company competitive and productivity
Matchbox needs to keep the healthy and wealthy working environment for employees to think
something new things.
Strategic blocks requires proper involvement of things that affect the things in more
prominent level of channel of growth. That affect the things in more effective manner.
Innovation or creativity exist in the between the management goals and make s the process
leading and challenging. The great quality is probably more effective and leading source full
manner to keep environment more creative (Loosemore, 2015).
Cultural Blocks
People or employees belongs from different culture and places which sometimes
conflicting and people are unable to understand each others ideas. This helps to create diversity
and new ideas by each of them. This would help to create new creativity idea and goals.
There are some models of innovation that helps to create the new challenging and
innovative growth full manner. Models and approaches will be more effective and challenging
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for the company development process. That affect the source full and leading challenging goals.
Moreover, this leading and challenging growth full manner. That affect the long term process
and leading source full channel that affect the business goals and challenging affected growth.
Perceptual Blocks
Apart from that, another source full method that affect the business goals and make productive
goodwill in front of their customers. Value innovation is the another model of innovation and
creativity for the business growth (Miles, 2015). It is the simultaneous pursuit of differentiation
and low cost of creating a leap in value for both buyers and the company.
Solution: This issue or problems solved by different models for examples:
Brainstorming
Brainstorming is the best technique or method to discover the new skills and innovative
ideas in between people. This technique used by manager to come with the innovative thoughts.
This model helps to focus on the task, rejects by allowing staff freedom.
It is the core challenging milestone strategy that grow the creativity challenge for the
company. Apart from that, it makes the proper challenging growth as well. Value is the most
important thing in the construction industry that makes the process. That also helps to control the
new moving goals (Mohamed, 2016). This would affect the new basic life challenging growth.
CPS (Creative Problem solving)
This is the most approachable and demanding style that helps to focus on the issues.
Effective CPS strategy helps to resolve the all kinds of issues and nature of working effective
model tools. Majorly CPS consists 4 phases with six levels for critical thinking that will be
recommending for the Matchbox.
This must be applied as per the leading source full manner. Matchbox also having high
risk of new creativity that affect the business goals and outcomes of customers in order to resolve
all those queries, company needs to take CPS strategies and goals accordingly. They need to
adopt high professional and skillful engineers in order to built up the more effective goals and
well managing source full ideas. It is widely pro motive and challenging business effectiveness
to take the effective process of working to make the best leading source full item goals.
Innovation provides great opportunity or benefit to an individual or an organization in wider
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society level suggested by Loosemore, (2015). As per the observation, it also identified that,
construction industry requires regular changes as per the need of the customers.
That affect the business goals and making long term challenge, that affect the business
goals and making good effectiveness. Due to increasing the pressure of clients Matchbox have
to take new changes and innovative targets that affect the business goals and makes the new
building approach in order make sure quality, cost and time.
ANALYSIS
Another model of innovation that includes best performing goals and better objective
performance that is Design thinking is the another level of model which relates to the
imagination and long effectiveness, This can helpful to innovate new design full area of growth.
More apart, this also helps to control the long process and emerging trend of effective working.
It is the human centered approach that helps to create new designer imagination, intuition and
systematic reasoning to explore the possibilities of what could be. Design thinking is the tool
which is solution focused not a problem focused (Hemlin, Mumford Allwood and Martin,
2014). Matchbox can easily adopt the best problem solving approach in order to make sure about
the best performing task.
This would be more effective and leading objective task. There are four kinds of
innovative models Disruptive innovation, Blue Oceans, Design thinking and Open innovation.
Disruptive innovation is an innovative theory that helps to create the market value network for
the company and eventually disrupts and existing market network (Matzler, Veider and Kathan,
2015). All innovations are disruptive and innovative process goal oriented process. It makes the
long challenging and make the proper effective growth. More over, it helps to take the new
development process or goals.
Case study Journal
As per the creative problem solving model of creative by great theories and based on a
particular concept.
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Thinking designer can transform the way of organization that helps to develop the
products and services, processes and strategy (Ng and Lucianetti, 2016). On the other hand there
is one more innovation model that is open innovation that Matchbox can adopt into their
business functions. It is a term used to promote an information age mindset toward innovation
that runs counter to the secrecy. That affect the business goals and best productive advantageous
for the company growth (Remington, 2016).
CONCLUSION
The main aim and objective of the study is too critically identified the importance of
creativity and innovation in the business promotional activities. Study explained the different
methods and reasons to analyze the need of innovation process in construction industry. Report
discovered the new method or generating process that affect the business goals and objective
performance.
Overall, report summarizes that innovation and creativity are the two essential features
for the company development process. Present study has been based on creativity in innovation
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Illustration 1: Creative Problem Solving Model
Source : Creative Problem Solving, 2018.

that helps organization to think out of the box. Report taken Matchbox to described the whole
process or models of innovation and creativity. Study explained that innovation process helps to
recreate the transformation style and better development scope for the company. Study also
described about the company overview of Matchbox it is a Construction company has always
faced the leading manageable that affect the business transformation goals. It also affects the
leading challenging goals and best source full impact full decision making approach. On the
basis of further analysis method that affect the business goals and new ideas (Wooltorton and
et.al., 2015).
This research process and implementing process in order to this also implementing and
long lasting performing goals. Study also focused on the states matter of fact the affect the
business goals and better transforming goals. Also, study concluded the different models of
innovation and creativity and expressed the different form of development process in the
company. Construction company itself very much challenging and risk full industry. For
construction industry it very necessary to keep changing and adopting new creativity models to
attract the users. This would also help to make the process more effective and assumable. More
importantly, study overlooked and expressed the importance of innovative creativeness. The
main aim of this study is to describe the critical analysis of innovation of thinking in order to
develop the organization goals and objectives.
Overall, study discussed the importance and need of innovation in creativity
through which company can easily build up the new opportunity and goals. Study represents the
new ideas' generation process for the company through they can easily get the customer
attraction towards the product and services.
RECOMMENDATIONS
Creativity is the process who breaks through the target and get the best output result that
affect the business goals and following the best results and effective process types. The
manufacturing and technological goals are majorly targeted towards the goals oriented processes.
Matchbox should needs to adopt the leading resourceful idea. Company can take several benefits
through creativity process and goals (Taylor and Littleton, 2016). Such as through adopting
innovation ideas and creativity. Through new development process manufacturing new leading
companies that affect the business lead and making new goal objectives. This would helpful to
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reduce the production cost and best leading resourceful idea and goals. Global construction
market reproduce the best leading source full ideas and goals to make the best source full ideas
and better objective performing task.
Building block of innovation helps to create new culture and addressed better problem
solving approachable goals (Loosemore, 2015). With the help of eight blocks of innovation
Matchbox can do better transformation styles and goals. Such as people, strategy delivery,
procurement, investing innovation, Knowledge sharing, Research and development, standards &
Regulation and last one is embracing technology (Duffy, 2016).
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