Marketing Strategies for Maybelline's New Hair Serum Product

This report provides a detailed analysis of the marketing strategies for Maybelline's new organic hair serum. The introduction defines marketing and highlights the product's target audience. It explores various marketing concepts, including production, product, selling, and marketing concepts, and discusses the application of marketing theory. The report covers market positioning, pricing, and channel marketing strategies, focusing on young consumers. It evaluates the impact of marketing from both consumer and organizational perspectives, emphasizing the benefits of effective marketing campaigns. The marketing mix, including price, product features, and distribution channels, is examined. The conclusion stresses the importance of effective marketing management for enhancing sales and profitability, referencing relevant academic sources.

Marketing
Maybelline hair serum

Table of content
 Introduction
 Marketing mix
 Conclusion
 References

Introduction
 Marketing is defined as an essential factor which is involved in selling different
products to customers. In the present case, organic serum is developed by Maybelline
which is going to target young customers. It is ensured that this product is effectively
promoted within market and sales are increased.

Marketing concepts
 Marketing has different concepts that help in promoting and selling the product within
target customers effectively. Some of the concepts are mentioned below -
 Production concept – This is a concept that suggests that consumers will prefer
products which are inexpensive. Hence, the new organic serum which can be used by
both males and females for their hair is sold at a lower price. Cost for this new serum
is 10 pounds.

Cont…
 Product concept – The product concept is concerned with the type and kind of
product which the company offers. In this case, new organic hair serum is developed
by Maybelline. This is an organic serum which will provide natural shine to hairs. As
this is an organic product, value of this is more.

Cont…
 Selling concept – This is a type of business orientation and it demonstrates the
medium of selling product and reaching potential customers. Selling concept analysed
while making the organic serum is evaluating needs and demands of customers. It will
help to enhance sales of product.

Cont….
 Marketing concept – This is known as a business philosophy and main objective is to
become competitive in creation, development, delivering and communicating to
potential customers. New organic hair serum is promoted to potential customers
effectively.

Cont….
 Marketing theory
 Marketing is associated with creative counterparts such as advertising, public relation
and promotion. The main focus is upon research before producing any new product in
market. There are some steps involved within marketing. These are mentioned below -

Cont…
 Collecting information regarding market - The concept of marketing is related with the
collection of demands of potential customers. This is helpful in managing information
about different marketing concepts including sale numbers, demographics, information
and industry statistics.

Market positioning for organic hair serum
 Positioning of product – This is basic marketing concept which is involved in
maximising sales and placing the product within market. The target customers for new
hair serum are young males and females.
 Price of product - The price for new hair serum of Maybelline is 10 pounds.
 Channel marketing of product – New hair serum is sold to potential customers and key
marketing decision is taken from the feedback given by customers. This hair product
will be sold to different young celebrities, college going students, working class people.
Suggestions will be taken from them about this new hair serum.

Impact of marketing from a consumer and organisational perspective
 There is huge impact of marketing of product on
consumers and organisations. The new hair serum is
able to solve problem faced by customers like frizzy
hair, non shiny hair, etc. When marketing campaigns
are done effectively at popular places then product
will reach potential customers. This will help in
attracting their attention towards the new product.
The organisational perspective for marketing is that if
product promotions are done in proper manner then
sales can be increased. It directly increases the
organisation's profit.

Marketing mix
 The marketing mix for this product is mentioned below –
 Price – 10 dollars
 Product – New hair serum includes alovera which provides shine and smoothens hair.
 Place – This new hair serum is sold to customers at Maybelline stores and on various
online websites.

CONCLUSION
 There is huge impact of marketing of product on consumers and organisations. It
directly increases the organisation's profit. There is need of managing the marketing
activities effectively for enhancing sales and profits of the company.

REFERENCES
 Arnold, D. G., Beauchamp, T.L. and Bowie, N. E., 2019. Ethical theory and business.
Cambridge University Press.
 David, M. and James, W., 2019. Business ethics. HAL.
 Collier, J., 2018. Globalization and ethical global business. In Business Ethics and
Strategy, Volumes I and II (pp. 215-219). Routledge.