MN4001QA Business and Enterprise: Maybelline Bags Marketing Project

This project focuses on developing and analyzing marketing strategies for Maybelline bags. The student outlines the target market (young girls and ladies), customer buying behavior, and market research methodologies. It emphasizes the aims and objectives, employing the SMART objectives framework to increase profits by 20%. The project meticulously examines the 4Ps of marketing (product, price, place, and promotion), detailing product attributes, pricing strategies, distribution channels, and promotional activities. The product development section highlights quality control and supply chain management. The project emphasizes the unique selling proposition (USP) of Maybelline bags, including quality materials, competitive pricing, and brand image, to achieve customer satisfaction and increase profits. Relevant references support the marketing strategies discussed, offering a comprehensive overview of the business and enterprise aspects of the Maybelline bags product.

Business and Enterprise
Aim and objectives
The organisation which is taken in this
poster presentation is Maybelline. The aim
of business idea which is introduced in the
company will be Maybelline bags. This
idea will help the enterprise in developing
more in the market and among the
competitors. They are introducing various
technologies in introducing this objective
of company.
Smart objective: to introduced Maybelline
bags in the existing marketed so that it will
increase the profits of the company by
20%.
4 Ps of marketing
Marketing mix is the marketing strategies to
analyse the product of services company is going to
introduce in the market. It consists of product,
price, place and promotion which are called as 4 Ps.
The product which is launched by company is
Maybelline bags. As these bags will be provided to
the customers in various different sizes. Price of the
products will be decided by seeing the competitors’
prices and customers preferences. Then another
place in which company will introduced its
products will be in existing market within existing
customers. then there will be promotion of the
products will be through various advertisements
through social media websites and direct selling.
There are certain competitors of
Maybelline such as Loreal and Head and
shoulders. The unique selling price of the
company products will be different from its
competitors like it will provide quality of
products material to the customer and the
prices of bags will be less as compared to
other. Also, there will be a logo sign of
Maybelline which build their brand image,
so this makes them unique and resulting in
more customer satisfaction and their
profits.
The marketing strategies which company will
focus on are target market: as the company will
more focus on young girls and ladies whoa re
more eager to purchase their bags. Then
customer buying behaviour will be kept in mind
when company will sell their bags to girls. They
will more focus on customer preferences as
which types of bags are being preferable by
girls. Then company will do proper market
research by applying different stories of their
competitors. And this will promote their
products through social media website because
this is the platform where girls most see the bags
and also company will be making contacts with
selling website like Amazon.
Understanding and application of
relevant factors in development of
products
Marketing strategies USP
Maybelline will more focus on their
development of products that is quality of
products should be used to develop the
bags and they will focus on their supply
chain management in relation with
employee who are working under their
supply chain. They distribute their products
very effectively and make safe delivery to
the customers so that there could not be any
of the complaints from customer side.
REFERENCES
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Academy of Marketing Science, 49(1), pp.30-
50.1(3), pp.42-45.
Mei, F., 2021. Rural Tourism Market Development and
Marketing Strategy--Based on 4ps Strategy. Journal
of Frontiers of Society, Science and Technology,
Tong, S., Luo, X. and Xu, B., 2020. Personalized mobile
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Marketing Science, 48(1), pp.64-78.