Maybelline: Report on Marketing Strategies and Product Launch

This report provides an overview of Maybelline's marketing strategies, focusing on the introduction of a new product, Maybelline Bags. It begins with a brief introduction to Maybelline, a multinational cosmetics brand, and its background. The report then delves into the application of the Ansoff matrix to analyze market growth strategies, specifically market penetration and market development. Furthermore, it includes a PESTLE analysis to examine the external factors influencing the business environment. The report details the new product launch, targeting female consumers, and includes a comparative analysis of Maybelline with its competitors like Gucci and Chanel. The report also presents primary data research using open-ended questionnaires to understand consumer behavior and concludes with a summary of the findings, emphasizing the challenges and strategies for the successful introduction of the new product into the market. The report is a valuable resource for students studying marketing principles.

PRINCIPLES OF
MARETING

Introduction
Marketing is the conduct of all the activities for the preparation of sales.
Marketing is the totalling of all the activities including transfer of goods from
producer to the seller and last to the customer. It involves shipping, storing,
advertising, and selling.

Background of the company
Maybelline is the American multinational brand which deals in cosmetics, fragrance
and personal care. It was founded in 1915 in Chicago. Company's produces are tried on
animals first then they introduces product into the market.

Ansoff growth matrix
Ansoff matrix is the tool to analyse the market growth strategy. This is tool which gives
opportunities tom the company to grow their revenue and sales their sales. It has four
marketing strategies which are used by the company.
Market penetration: This strategy focuses on how to sell existing product to the
existing market.
Market development: this is the second strategy which explains how ton sell a existing
product into the new market.

PESTLE analysis
PESTLE analysis is the identification of external factors which can create an impact on
the business environment. There are various factors which can cause the external
environment of any business. These are discuss below:
Political: Political factors are the factors related to government rules and regulations.
As Maybelline has set up its branch in Paris. So it needed to follow France
government laws and policy made by them.

Explanation of new product
Maybelline is the cosmetic and skin care brand. Now it wants to
introduces new product called “ Maybelline Bags”. This will target
more customers and more profit. This product is mainly for women
included handbags.

Comparative analysis
Maybelline is the multinational brand of New York which has various
competitors that are Gucci, Chanel and Versace companies. Company has
many other competitive analysis which can impact its profitability and sales.

Primary data research
Open ended questionnaire:
Q.1 What do you think is the main reason for your use of maybelline product??
Q.2 How frequently do you use maybelline products ?
Q.3 How many brands of bags have you used in past several months?

CONCLUSION
In the above presentation it is shown that Maybelline is the multinational brand which
is trying to introduce new product in the market. This product focuses mainly on the
young girls. To introduce new product company needs to target its market and faces
some challenges to meet its customers demands and wants.

REFERENCE
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Mazurek, M., 2020. Smart Management Systems in Cities and Their Marketing: Case
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