Project: Analyzing the Marketing Plan for Maybelline's Foundation

This project presents a comprehensive marketing plan analysis for Maybelline's Once 4 All foundation, a spray foundation with a wide range of shades. The plan covers various aspects, including the product's features, target customer needs (focusing on women and girls interested in cosmetics), and the company's strategic positioning. The distribution strategy involves multiple channels like social media and retailers, while the pricing strategy targets the upper and middle classes. Promotion includes coupons, discounts, and media advertising. The project also explores pricing theories and recommends marketing mix strategies to enhance product promotion. The conclusion summarizes the effectiveness of the marketing mix in analyzing product strategies. References to marketing principles are provided.

PROJECT 1

Cover Content
• Introduction
• Product
• Customer need
• Company
• Distribution
• Price
• Marketing communication
• Recommendation
• Conclusion
• References

Introduction
Marketing plan is the comprehensive evidence or document which
outline the marketing and advertising efforts in the current time
period. The presentation is going to explain marketing plan of the
Maybelline company on the product which is Once 4 All that is
foundation spray make up and it is deliver an airbrushed effect with
precision and ease and it is available in 60 shades.

Product
Once 4 All is the iconic spray foundation which delivers an anbrused
effect with ease and precision and it is available in 60 different
shades for their customers. This foundation instantly smooths the
look of skin and increasing radiance for a perfect complexion.

Customer Need
Maybelline target customers on the basis of income, age, gender and
interest in the product. Mainly they are target women and girls who
are used cosmetic products. Once 4 All is that foundation which
satisfy all current needs and requirement of the customers which
includes provide different shades, glowing skin, long lasting water
resistant, oil free and includes natural substance.

Company
For Maybelline, it is best appropriate opportunity because this will
complete their product line. Along with this, most of the girls are
use foundation for make their skin glow and fresh at every time so
this will enhance their income and profitability. With this, company
desired customers are satisfied towards this product.

Distribution
Firstly company analyse target market, where they can easily target
their desired buyers, after that attract people through product
packaging. For distribution, company can choose various
distribution channels through which they can easily promote their
foundation products among large number of customers. Such as
social media, YouTube, etc.

Price
An organisation set high price as compared to their competitors. They
are target upper and middle class section of society and its main aim
is to offer accessible products. The price of Once 4 All is £90.

Contd..
Maybelline is a brand under Loreal corporation and this is leading
global mass market brand. Maybelline has achieved a third position
in the India market with this position. They are offers products like
nail enamel, lipstick, face make-up and eye product. Along with
this, they offer such products at optimal pricing.

Theory Based Pricing
In this theory, price is based on cost, competition and demand based. In
cost pricing, price is set as per production cost and profit not on
demand basis. In competition pricing, price is set as per competitors.
Similarly, demand pricing, price is determined as per demand of
consumers and accordingly profit and cost requirement is denoted.
Maybelline set prices on basis of individual demand, competitors
and cost required for production. Thus, this pricing strategy theory
help to set appropriate prices for goods and services.

Promotion
Maybelline uses a variety of sales promotions methods in which they
are attract customers by offer them coupons, discounts and many
more. Such coupons reduces a product price and sweepstakes, where
entrants submit their name for inclusion in drawing for prices. The
another promotional method includes media advertising which
attract domestic as well as international customers towards their
products.

Place
Maybelline does not sell its products directly. They are distribute their
product with the help of retailers in the mass markets, drug stores
and also offer in malls and supermarkets. The customer can choose
from myraid of products and shades according to their preferences
on the Maybelline company websites and purchase from online
retailers.