MBA 610: Analyzing IT Support for Organizational Performance at Cafe

This report examines the role of Information Technology (IT) in supporting organizational performance, focusing on the case of Shanghai Wireless Café. It discusses the importance of IT for gaining a competitive advantage, improving communication, and enhancing productivity. The analysis covers the café's services, organizational structure, and relationships with suppliers and the local community. It further explores the impact of technologies like cloud computing, big data, and mobility on the café's operations, recommending their adoption for improved efficiency and profitability. The report also identifies potential competitors and strategies for maintaining a competitive edge through customer satisfaction and social networking technologies. This assignment solution is available on Desklib, where students can find a wide array of academic resources including past papers and solved assignments.

Management Information System

Table of Contents
Part 1..........................................................................................................................................3
Part 2..........................................................................................................................................3
Part 3..........................................................................................................................................6
References..................................................................................................................................8

Part 1
The information technology has become the need of the organizations. It is important for the
organization to implement the technology in order to attain the competitive advantage. The
information technology is helpful in enhancing the organizational performance. IT is one of
the powerful tools and the advances in the information technology the changes have occurred
in the society. The information technology helps in communicating, producing the goods and
share the information within the organization in an easier manner (Shaukat & Zafarullah,
2009). All the processes and the activities of the organization are supported by the
information technology as it provides with the ease to the organization to carry out the
different functions (Gagnon & Dragon, 2018). The investment of the organization in the
information technology helps in enhancing the image of the organization, and interest of the
employees which eventually help in enhancing the performance of the organization (Liu,
2011). The IT facilitates communication, enhance productivity, improve integration and
enhance the service delivery. The growth and the change in the organization make the
organization more dependent upon the information technology for the survival. The business
problem s can be solved with the help of the information technology and can also make better
decisions and enhance quality. The organizations can also help in competing in the global
market and in the aggressive business environment (Kimani, 2015).
Part 2
1. Shanghai Wireless Café offers contemporary Chinese cuisine with variety of vegetarian
and non vegetarian food. They offer chilli prawns, steamed crab and Jicama spring rolls
in starters. Snap peas, cloud ear mushrooms and shitake, crisp squab with egg noodle
pancake, maple – glazed pearl onions and grilled beef and glass noodles in main course.

Roasted Asian pear with Lychee sorbet and mango rice pudding with mandarin glaze in
desserts.
2. The attractions of the Wireless Café are art exhibitions, tea tastings and river cruises. The
café runs exhibitions of the national Chinese and the local Shanghai artists. The tea
tasting events are organized monthly for comparing finest teas of china with the guidance
of the experts. The café schedules periodic cruises on Huangpu River. The cruises
provide dramatic views of skyline and offers contemporary cuisines along with regal
wines and cocktail. It is located on Bund which is a popular area of Shanghai. Staff of
café is well trained and also provides free wireless coverage and supports the
technological needs.
3. The organizational structure of Shanghai Wireless Café is functional / bureaucratic which
includes owners – Jade Leung and Jimmy Kwok, under owners - the manager (Lucy
Zhao) and Chef (William Feng) are there. Under Chef, there are Sous Chefs (Tommy Ho
and James Tan) (Shanghai Wireless Cafe, 2018).
4. The head chef at Shanghai is William Feng.

5. The Shanghai Wireless Café established relations with the commercial suppliers and the
local community. The café sponsor adult education courses, local youth events and the
community enhancement activities. The café promote the techniques of environmentally
food production, strengthening local economy and extend ancient tradition of China.
Apart from this, the café is working with fisherman and the local farmers for supplying
the cuisines of café.
6. The job opportunities that are available at Shanghai Wireless Café include the job titles of
Wireless technician, assistant chef and events manager.
7. People can contact with Shanghai Wireless café through IM, mobile phone and email.
8. The intranet of café provides direct online communication system with suppliers,
provides online inventory and the ordering system and also provides next generation
wireless protocol that connects kitchen and the wait staff.
9. Shanghai Wireless Café provides the services to the people through the online reservation
which indicates that it is a digital enterprise. The people can also access to the internet at
café.
10. The hospitality industry is highly competitive in context to quality of the food and the
services provided by the various restaurants (Mathews, 2000). The different techniques
are used by the restaurants in order to promote the restaurants such as location, prices and
the other strategies. It is important for the restaurants to manage all these aspects for
attracting the customers towards their restaurants. It is important to implement the new
technology and keep up to date with new technology. The systems should be
technologically advance in order to establish the competitive advantage. It is necessary
for Shanghai Wireless Café to make sure the website and the system are able to match
with the changing technological environment.

Part 3
1. The questions that you could be used during upcoming meeting to begin understanding
more about current operations future business plans of Shanghai Wireless Café are:
Q1 Who provides the new ideas for the café?
Q2 Are the employees provided with the training related to IT for performing their jobs
and the responsibilities?
Q3 What are the strategies that are used by Café for providing the good internet services
to the people apart from good quality of food for earning profits?
2. The technologies that can impact the business operations are: cloud computing, big data
and mobility. The apps, mobile devices and the operating systems are used by the
organizations as it helps the organizations to make good use of the mobile technology.
The people use mobile devices and the apps to take the benefits of the services of the
companies as it is easier for the consumers to remain connected with the companies
through the apps and mobile devices. The mobility I also helpful in increasing the
productivity of the workers and the companies can respond to the changes in the market
rapidly.
By using the big data, the companies can understand the needs and the demands of the
customers, can understand the actions of the other companies and can develop the
strategies to lead in the market place through analyzing the big data. The information or
the insights about the operational costs, information about the customers and the other
key aspects of the business can be obtained through big data. The companies can make
better decisions with the help of it.
The cloud computing helps the companies store, share as well as consume the resources
in an easier manner with great flexibility at low cost. It also helps the companies to
develop high performance infrastructures on the mobile devices. The companies can

develop effective and efficient business processes with the help of cloud computing and
can achieve the benefits (Makela, 2012).
These technologies can help in enhancing the performance of the Cafe as through the
mobile devices, the Café can connect with the customers easily. The cloud computing can
help in enhancing the business processes in an effective manner as the café can store the
information in an easier manner and can also share the information among the key people
of the café for making the right decision. Yes, I would recommend these technologies to
Shanghai Wireless café as these technologies can help in improving the operation of café
as well as will help in increasing the profit of the café.
3. The competitors of Shanghai Wireless café can be:
The restaurants that can attract the visitors of Shanghai Wireless Café
The restaurants that can offer good quality of contemporary Chinese cuisine to the
customers at a lower price
The café will not be able to get enough supply when there are competitors and can
become unable to obtain the food items from the suppliers at low price when other
restaurants are providing good price to the suppliers.
The competitors can put their efforts to provide better services to the customers like good
quality of food at lower price, other services to the customers like high speed internet and
other technological services to the customers apart from good food. The competitors can
offer the employees more salaries to attract them. The competitors can offer the suppliers
with the high price for the food items in order to reduce the ability of Shanghai Wireless
Café to obtain food items from suppliers. (CGMA, 2013)
The high competition is the force that influences the competitive advantage as the
increase in the number of the competitors increases the challenges. The rivalry restaurant

will always try to offer their customers with the best quality food and the other services in
order to attain the competitive advantage (Wilkinson, 2013).
Fulfilling the needs of the customers in a better manner is the one of the dominant
competitive strategy in wireless café’s marketplace. Satisfying the needs of the customers
for the café is important in order to attain the attention of the customers towards the café.
The customers are the major concern of café and offering best services as per the needs of
the customers is highly important. The social networking technologies and the systems
can help in enhancing the visibility of the Wireless Café among the customers through
posting the advertisements and the discounts at café, quality service provided by the café
and the free internet services. The customers are able to shift their choice towards the café
by the help of the social networking and communicating with customers through this
technology (Loizos & Lycourgos, 2005).
References
CGMA. (2013). Porter’s Five Forces of Competitive Position Analysis. Retrieved from
Cgma.org: https://www.cgma.org/resources/tools/essential-tools/porters-five-
forces.html
Gagnon, Y.-C., & Dragon, J. (2018). The impact of technology on organizational
performance. Optimum, The Journal of Public Sector Management, 28(1), 19-31.
Kimani, K. A. (2015). Impact of information technology on organizational performance:
casse of of population services Kenya. Retrieved from University of Nairobi:
http://erepository.uonbi.ac.ke/bitstream/handle/11295/93417/kariuki,%20Alex
%20K_Impact%20of%20information%20technology%20on%20organizational
%20performance%20case%20of%20population%20services%20Kenya.pdf?
sequence=3

Liu, Y. (2011). Sustainable competitive advantage in turbulent business environments.
International Journal of Production Research, 51(10), 2821-2841.
Loizos, C., & Lycourgos, H. (2005). A Customer's Expectation and Perception of Hotel
Service Quality in Cyprus. Hospitality Review, 23(2), 43-54.
Makela, L. (. (2012). Top Three Technology Trends With The Biggest Impact On Companies.
Retrieved from Digitalistmag.com:
http://www.digitalistmag.com/innovation/2012/09/26/top-three-technology-trends-
with-the-biggest-impact-on-companies-017435
Mathews, V. E. (2000). Competition in the international hotel industry. International Journal
of Contemporary Hospitality Management,, 12(2), 114-118.
Shanghai Wireless Cafe. (2018). Shanghai Wireless Cafe. Retrieved from
Higheredbcs.wiley.com:
http://higheredbcs.wiley.com/legacy/college/turban/0471705225/shanghai/index.html
Shaukat, M., & Zafarullah, M. (2009). Impact of Information Technology on Organizational
Performance: An Analysis of Qualitative Performance Indicators of Pakistan’s
Banking and Manufacturing Companies. European Journal of Economics, Finance
and Administrative Sciences(16), 37-48.
Wilkinson, J. (2013). Porter’s Five Forces of Competition. Retrieved from Strategiccfo.com:
https://strategiccfo.com/porters-five-forces-of-competition/