Business Development Plan: Sunny Hostel in Malta - MBA Project
VerifiedAdded on 2021/09/21
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Project
AI Summary
This project presents a comprehensive business development plan for a student hostel, named Sunny Hostel, in Malta. The project begins with an ethical approval application form, outlining the research's rationale and ethical considerations, emphasizing the use of secondary data and adherence to academic integrity. The project aims to address the high demand for student accommodation in Malta by providing a cost-effective and socially engaging hostel experience. It includes a detailed market analysis, exploring the potential for a student hostel to capitalize on Malta's tourism and student population. The plan covers the hostel's concept, target market, and justification for its viability, supported by data on Malta's tourism and housing market. The business development proposal topic selection form outlines the project's scope, data sources, and the hostel's unique selling points, focusing on social interaction, value for money, and a range of amenities. The ethical considerations are addressed, ensuring that the research adheres to ethical standards, with a focus on data privacy and avoiding harm to participants, given that the research relies on secondary data. The project seeks to provide a comprehensive framework for developing a successful student hostel in Malta, addressing both business and ethical dimensions.
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