ASDA Strategic Analysis and Implementation: MBA Level 7 Report

This report presents a strategic analysis of ASDA, a major supermarket chain, within the context of an MBA Level 7 Strategic Management module. It delves into the company's strategic direction, utilizing frameworks like SWOT and Porter's Five Forces to assess its competitive landscape and internal capabilities. The analysis explores potential strategies for ASDA, including resource-based approaches, consumer-focused growth, and defensive measures like the BCG Matrix. The report culminates in recommendations for ASDA's management, emphasizing the importance of aligning strategies with the company's mission, vision, and values to meet customer needs and enhance stakeholder value. The conclusion highlights the need for continuous strategic evaluation and adaptation to maintain a competitive advantage in the dynamic marketplace. This document is available on Desklib, a platform offering a wealth of study resources including past papers and solved assignments.

Strategic
Management

Cover Content
Executive Summary
Introduction
Strategic Direction and thinking for future
Analysis of Industry
Fulfil Demand
Possible strategies
Recommendations
Conclusion
References

Executive Summary
Managers of company have to make appropriate strategies
and then they have to implement those which will helps in
delivering better products and services so that ASDA can
attain targets. They have to take feedback so that areas can
be find out and for improving those areas strategies to be
made and on the basis of that changes can be done. They
have to make proper plans so that scenario can be prepared
in a appropriate format and it will aid in attaining targets and
objectives.

Introduction
Strategy management is a process which employees have to
do on a continuous basis so that they can do evaluation and
according to that staff members and managers can put
proper control so that they can attain success. Along with
this they have to evaluate competitors and on the basis of
that goals and objectives should be decided. Present report is
based on ASDA which is a supermarket. In the below
mentioned assignment, discussion on strategic direction as
well as framework for strategic analysis has to be
demonstrated. Along with the strategies which assist in
defending core business.

Strategic direction and thinking for future.
Strategy means plans and it is essential for manager to
implement it properly so that they can attain desired goals
and objectives in a proper way. Along with this, it provided
long term growth as well as success to organisation.
Workers have to utilize appropriate resources so that they
can accomplish demands of their buyers and fulfil stake-
holder's expectations. Additionally, it is essential for them to
maintain healthy relationship with their customers, it will
assist them to compete their competitors in marketplace as
well as improve their revenues.

SWOT analysis of ASDA
Strength Weakness
Enterprise having almost
16.8% market share.
Organisation is selling variety
of merchandises as well as
services to their customers.
There are excessive workers in
company.
If enterprise enhance their
productivity then goods and
services of affiliation may lost
their values and additionally
quality.
Opportunities Threats
Manager of ASDA can expand
their business in international
level to increase their profits.
Tastes as well as preferences of
clients may change according to
time.

Continued...
If employer take decision in an appropriate manner then it
will help in development of their business. It will assist them
for long term and they can also get investment with aid of
this. Some certain steps can follow by manager to take
correct judgement which comprises that, they can set targets
and goals and as per this they can gather essential data and
information.

Analysis of industry
ASDA is a largest supermarket and approx. 17.2% market share. They
have to do analysis or evaluation of external environment.
• Political
• Economic
• Social
• Technological
• Environment
• Legal

Porter's Five force analysis
• Threat of substitute products: They have to provide quality items and
services to their purchasers at a reasonable price. This will aid them to
improve their goodwill as well as profits.
• Competitive rivalry: It is necessary for them to accomplish needs and
wants of their customers so that they can improve their brand image.
• Threat of new entrants: There are so many players who are working
in retail sector which includes Tesco, Sainsbury etc.
• Power of buyers: Manager of ASDA conduct survey to determine
wants of their buyers, so that they can fulfill it timely and as result to,
company can improve their reputation and profits.
• Power of suppliers: it is essential that they have to maintain or build
healthy relationship with their suppliers and for that they have to take
risk to attain success in marketplace.

Continued...
Scenario planning is a process which uses distinctive approaches so
that they can make correct decision which will assist in doing analysis
in a effective manner which will assist in making changes for better
environment. It is a process which includes some steps:
• Drivers should be identified so that changes can be made.
• Then manager of ASDA needs to do evaluation by using
different methods as well as competitive analysis needs to be
done so that they can attain success in the competitive market.
• The manager and employer of ASDA have to do analysis of
external environment and while analysis they have to check
reality so that they can deliver their products and services as
well as measure profits that how much company is earning by
increasing sales.

Fulfil demand
• Managers of the company delivering better quality
products at a reasonable price which will aid in reaping
their mission and vision statement of ASDA.
• It will helps in attracting large number of consumers and
generate more and more revenue.
• According to demand, managers and employees of ASDA
have to do supply of products and services so that
consumers cannot face any issues in buying their
merchandise.
• It is a duty as well as responsibility of company that they
have to deliver better products and services and fulfil
needs and wants of consumers.

Strategies
There are various other strategies which are using by
organisation is described as below:
Resource based strategy: As indicated by this, firm is
having competitive advantages and they are improving their
performance in marketplace.
Redundant capabilities: They are not much relevant for
association but it will assist them in developing alterations.
Dynamic capabilities: It is a capacity of ASDA with the
goal that they can renew and reproduce its key abilities so
they can address needs of surroundings which are changing
in nature.