Personal and Professional Development Planning Report (MBA Marketing)

This report presents a detailed personal development plan for an MBA marketing student, focusing on self-improvement and career advancement. It includes an introduction to personal development planning, emphasizing its role in enhancing skills, knowledge, and abilities. The main body analyzes the student's current skills, strengths, and weaknesses through a SWOT analysis. Key areas for development, such as technical skills, marketing knowledge, time management, and presentation skills, are identified. The report outlines opportunities for skill enhancement within the university environment, including workshops, seminars, and competitions. A comprehensive personal development plan is provided, detailing specific skills, current levels, planned activities, timelines, and resources for improvement. Furthermore, the report includes a Curriculum Vitae (CV) section, highlighting personal details, achievements, and contact information, which is essential for professional presentation. This report serves as a practical guide for students aiming to improve their professional capabilities.

Personal Development
Planning Report

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Personal development planning is a significant aspect by which individuals can easily
improve their required skills, knowledge and abilities (Albion and et.al., 2015). It is a systematic
procedure of creating an action plan based on awareness, value and reflection, goal setting and
planning of personal development in context of a career education, relationship or for self-
improvement. In order to design a systematic personal development planning, individual are
needed to focus on action plan (Cropley, 2014). The current report provides detailed knowledge
and understanding about self-improvement plan that helps individuals in improving their
weaknesses, skills and abilities. The current report provides information regarding a systematic
personal and professional development plan. The main objective of this report is to understand
how an individual can improve skills, abilities and knowledge that will help them in improving
personality and professionalism in an effective and appropriate manner.
MAIN BODY
To become a successful entrepreneur, several kinds of skills, knowledge and abilities are
required in the individuals (Busse, Aboneh and Tefera, 2014). A successful businessman should
have effective knowledge about business, effective communication skill, impressive time
management skill, excellent knowledge to operate computer and equipment, etc. Being the MBA
student in a popular university of London, I have to learn various subjects related to
management, marketing, finance, human resources, etc. I am pursuing MBA last year in the
marketing. As this is my last year and after next few months my study will be accomplish. My
professional aim is to become successful marketing manager in the reputed organisation. To
accomplish this objective, I am required to analyse and assess my personality and knowledge
that will help me in improving my personality and professionalism.
In my university, management organises workshops and seminars regarding the subject
of students. Every month new seminar is organising by college so as student can learn new
knowledge, sill and idea regarding subject (Dowling, 2014). This session largely helps me in
improving my knowledge, abilities and skill regarding working. This supports me in improving
my current idea regarding marketing subject. In addition to this, there is also sufficient material
and sources to improve personality and knowledge of students. University always invites
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company and other famous consultancy firms for student placement and job. Thus, I can say that
university helps me in a large manner to improve personality and professionalism (Fullan, 2014).
Being student in MBA in marketing, my aim is to become successful marketing manager
in the reputed corporation (Elliott and et.al., 2015). To address this objective, I needed to
analysed my existing knowledge, strength and improvement requirement for future. Following
are my SWOT analysis that provide knowledge about my existing level-
Strengths
I analysed that I have effective leadership skill
that will support me in lead and direct
subordinate at workplace in my professional
career.
I have also effective communication skill that
will support me in interacting with customers,
employees and to management in my
professional career.
Weaknesses
I have analysed that my major weakness is
poor technical skill through which basic work
related to study affected. I don't have
knowledge to operate computer and other
equipment.
poor time management skill I have through
which I am unable to handle the large numbers
of task and work in a single time.
I have ineffective knowledge about marketing
fundamental and concepts.
My another weakness is related to the poor
presentation skill through which I am unable to
give power point presentation in the college
Opportunities
My major opportunity is to attend national
seminar and workshop of personality
development.
I have opportunity to become successful
marketing manager in the reputed company
Threats
My major threat is to compete with other
students in the placement session.
Areas needed to develop
 I analysed that I have poor technical skill that are needed to develop. With the help of
effective technical skill, I can easily operate computer and other equipment for design my
MBA projects. This skill will also help me in my future as with the help of technical
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knowledge and skill, I can use social media, digital software, tools related to marketing in
company (Fennell, 2015).
 I analysed that I have ineffective knowledge related to marketing concepts and
fundamentals. With the help of effective knowledge of marketing, I can become a
successfully marketing manager in the company. By use of effective knowledge
regarding marketing, I can operate marketing activities and function in effective and
appropriate manner.
 I need to improve time management skill that will support me in handling large numbers
of marketing projects at a single time period. In addition to this, with help of this skill I
can easily manage the several tasks and activities in effective manner (Haarhoff,
Thwaites and Bennett‐Levy, 2015).
 I need to improve presentation skill that will help me in giving power point presentation
regarding marketing in the company. With the help of this skill, I can speak in public and
communicate with a large number of people.
The opportunities to learn and develop whilst at university For presentation skill- In the university, by giving speech in public and conduct group
discussion, this skill can easily improve. This will help me in performing well at
workplace and interacting with large numbers of people in the organisation For Time management skill- In the university, by involve in time management
competition with colleagues, time management skill can improve. In addition to this, with
help of time management strategies, time management skill can also improve. For gain knowledge related marketing fundamental and philosophies- There is an
opportunity to improve knowledge regarding marketing fundamental and concepts in the
university. There are various kinds of books and other study material that will help in
enhancing marketing knowledge (Elliott and et.al., 2015).
 For technical skill- Training and development class will help me in improving technical
skill. In order to improve technical skill I can also attend the technical diploma class and
workshop that will support me in gaining knowledge regarding technology.
Personal Development plan
Skills Required Current level Activities Inventory Time frame
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Technical skill Low For improve
technical skill I
will attend
diploma class,
coaching and
technical
workshop
 Worksho
p,
coaching
12 months
Time
management skill
Low By attend
personality
development
classes I can
improve my time
management skill.
In this class I can
learn about
several time
management
strategies and
practices.
 Institutio
ns
 workshop
s
 Self-
practices
and self-
assessme
nt
15 months
Presentation skill Low For improve
presentation skill,
I needed to
engage with self-
practices and self-
assessment. By
doing self-
practices I can
improve
presentation skill.
In addition to this,
 Group
discussio
n and
give
speech in
public
12 month
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I should conduct
group discussion
and speak in
many people so as
I can improve
presentation skill.
Knowledge of
marketing
fundamental and
concepts
Low  By attend
work shop
and
seminar
regarding
the
marketing,
I can
improve
my
knowledge
about
marketing.
In addition
to this, by
doing self-
practices
and self-
study, I
can
improve
my
knowledge
regarding
 Marketin
g books,
internet
and other
material
 By attend
marketin
g
workshop
and
seminars
15 month
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marketing
fundament
als and
concepts. I
should
also
collect
informatio
n by
internet
regarding
marketing
principles
and
philosoph
y that will
help; me
in become
a
successful
marketing
manager
in the
future.
Technical skill Existing performance Ways for improvement
How you will describe your
technical skill
Currently my technical skill is
too weak. I am unable to
operate computer and other
equipment like software and
With help of training and
development class and
technical diploma class I can
improve technical skill.
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application
Have you received any
training?
Not yet With help of technical classes
and doing self-practices,
technical skill will
automatically improve.
Time management skill Existing performance Ways for improvement
How you describe your time
management skill
Yes, I have followed various
time management strategies
By following several effective
strategies like avoid multi-
tasking work, I can improve
the time management skill.
Have you used time
management strategies
Yes By self-practices, I can
improve time management
skill
Presentation skill Existing performance Ways for improvement
Can you use any special
equipment?
No I need to conduct group
discussion and get involve in
group discussion.
Do you know how prepare
presentation on MS Power
point?
Yes I need to operate computer for
prepare a systematic power
point presentation.
Knowledge regarding
marketing
Existing performance Ways for improvement
How much have you
knowledge
Not effective For improving knowledge
related to marketing
fundamental and concepts, I
need to take help from my
tutor and teachers. I need to
read books and conduct
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research on internet so as I can
collect data related to
marketing concept,
philosophies, fundamentals
etc.
CURRICULUM VITAE
A good CV helps individuals in defining their skills, experience and knowledge. In this,
part includes personal details, personal profile, employment history, education and qualification
section, interest and references.
CURRICULUM VITAE
Personal Profile
Name: John Lewis
Address: Flat number 401, 49/5, Treasure Town, 45 old white bouncer street, London, United
kingdom
Contact Number:1154632445, 124564122
Email Address: [e-mail]
Achievements
I achieved several certificates in the debate competition as I have effective communication skill.
I have won skit competition in the college level and topic was based on marketing product and
services. I attended national seminar regarding personality development.
Education
I have done BBA in commerce background and also done MBA in marketing and finance from
recognised University of London. I have also done computer diploma and banking course from
the same university of London. I accomplished technical diploma classes from the university of
London.
Courses Name Passing Year Grade and Score
BBA 2015 71.00%
MBA 2018 84.00%
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Work Experience
I have done internship training from the retail organisation that is Tesco where I have handled
various marketing projects. In addition to this, I have also experience of marketing executive in
the retail organisation that is Tesco.
Additional skill
I have effective leadership, communication s and decision making skill. Further, from computer
course, I have learnt the knowledge regarding MS office, C language and Telly.
Personal Interest
My hobby is playing cricket and cards. I am interested in reading management and marketing
related books and journals.
CONCLUSION
From this entire report, it has been concluded that personality development planning is a
procedure of improving existing knowledge, skills and abilities that will support individuals in
the future to perform specific task. It is a technique that is used by high achievers from all walks
of life. It has been also concluded that technical skill can improve with help of training and
development class.
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REFERENCES
Books and Journals
Albion, P. R. and et.al., 2015. Teachers’ professional development for ICT integration: towards a
reciprocal relationship between research and practice. Education and Information
Technologies. 20(4). pp.655-673.
Busse, H., Aboneh, E. A. and Tefera, G., 2014. Learning from developing countries in
strengthening health systems: an evaluation of personal and professional impact among
global health volunteers at Addis Ababa University’s Tikur Anbessa Specialized Hospital
(Ethiopia). Globalization and health. 10(1) p.1.
Cropley, A. J., 2014. Towards a system of lifelong education: some practical considerations.
Elsevier.
Dowling, M., 2014. Young children's personal, social and emotional development. Sage.
Elliott, M. and et.al., 2015. Professional Development: Designing Initiatives to Meet the Needs
of Online Faculty. Journal of Educators Online, 12(1), p.n1.
Fennell, R., 2015. HIV/AIDS: UNDERSTANDING MEN’S DECISIONS AND CHOICES.
Humanizing Pedagogy Through HIV and AIDS Prevention: Transforming Teacher
Knowledge.
Fullan, M., 2014. Leading in a culture of change personal action guide and workbook. John
Wiley & Sons.
Haarhoff, B., Thwaites, R. and Bennett‐Levy, J., 2015. Engagement With Self‐Practice/Self‐
Reflection as a Professional Development Activity: The Role of Therapist Beliefs.
Australian Psychologist. 50(5). pp.322-328.
Online
What is personality development, 2017.[Online].Available
through.<http://www.myrkothum.com/what-is-personal-development/>
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