MBA Assignment: Globalization's Impact on Company Culture and Strategy

This MBA assignment explores the multifaceted impact of globalization on business practices and organizational culture. The assignment begins by analyzing the evolving perspectives on globalization, particularly in light of Professor Ghemawat's insights, and addresses the flow of information, capital, people, and products across borders. It then delves into the fears associated with globalization, such as concerns about immigration and job displacement, offering data-driven perspectives to counter these anxieties. The assignment further examines the crucial role of organizational culture in building a successful company, emphasizing the importance of shared values, effective communication, and employee satisfaction. It highlights the need for a well-defined strategy, proper employee recruitment, and alignment of company and employee goals, using Zappos as a prime example of a culture-based company that prioritizes its employees and corporate social responsibility to achieve long-term success. The assignment draws on various sources, including academic papers, articles, and interviews, to support its arguments and provide a comprehensive analysis of globalization and its implications for business strategy and culture.

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Contents
WEEK-2..........................................................................................................................................2
Activity- 2....................................................................................................................................2
WEEK-3..........................................................................................................................................3
Activity- 3....................................................................................................................................3
References........................................................................................................................................5

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WEEK-2
Activity- 2
1. Has your view on globalization changed after listening to Professor Ghemawat? Explain.
After listening to professor Ghemawat my view on globalization is totally changed. I get to know
about the flow that took place in globalization such as information flow, capital flow, people
flow and product or trade flow. It throws light that the way we are exchanging the ideas, goods,
people etc. it seems that there is no boundary (Ghemawat, 2017). The world is borderless. I
believe the fact that the world is semi-globalized. It is having limited interactions between
countries and economies. Globalisation helps in enhancing the global welfare. Usage of the
technology is increasing along with an increase in the investment of the capital. In the
developing areas of the country, social relations are becoming strong and the standard of living is
also increasing. Wealth equality throughout the world is good for the world economy (Beck,
2015). Globalization creates a condition for people to move in order to find better employment
and creative work.
2. Consider where you have seen the fears that people have about globalization. Do you
think these fears may subside with some data points that may suggest otherwise?
Some of the people have fear from globalization. People of different developed countries feel
that population of their company started immigrating after the emergence of the globalization. A
country like France faces the fear of immigration of their people. As per the survey, they believe
that 24% of the total population immigrated but actually, data is 8%. In the survey it was asked
from the American what budget of the federal budget went to the foreign aid they assume more

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than 30% of US federal budget but actually, it was 1%. So people also make some of the
perceptions which are actually not true. One of the major fears faced by the people is fear of
losing market and jobs. The emergence of the globalization enhances the competition in the
market (Potrafke, 2015). This affects the small vendor and enterprise they need to shut down
their businesses. I totally agree that these fears will subside with some data points. The above-
given illustration gives the data which prove wrong to the assumption of the people (Suchday,
Benkhoukha, and Santoro, 2015). Globalization is a drawback for the undeveloped societies or
area which is acquired by the social groups. There are almost 100 largest companies that control
approximately 70% of the world trade.
WEEK-3
Activity- 3
1. What does building a culture-based company entail?
Organisational culture is a system that shares the values, belief, and assumption which rules the
employee's behavior in an organisation. Each organization needs to maintain some cultural
values in an organization to guide the customer what they have to do. Each company wants to
build a culture-based company. For achieving the long term success, Company needs to focus on
the company culture values. For instance, the CEO of the Zappos' Tony Hsieh said that the first
motive of the company is to focus on the organizational culture values. Communication is the
best way to build the organization culture. The vision of the company should be communicated
to the employees in an effective way. The great companies treat their employees as their family
members this shows their cultural values.

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Hiring or recruiting an employee's plays a major role in an organisation. At the time of the hiring
or recruiting an employee HR can easily analyze which employee can take care of the cultural
values of the company. Organisational culture tries to form an alignment in the employee's goals
and company's goal. This should entail a well thought out and complete strategy which is going
to be followed by a company regularly. Hiring a correct candidate who wants to stay in the
company is one of the major decisions that can impact the working of the company (Harvard
Business Review, 2008). For instance, Amazon hires employees who can understand the
organizational culture values and the mission of the company. The company builds a culture by
managing an internal and external environment of the company. Employees satisfaction is must
to build company based on cultural values. These companies give facilities and value to their
employees. The reason being they understand the value of the employees in their companies
(Cummings, and Worley, 2014). The company understands the CSR (corporate social
responsibility) which shows the cultural value of the company. The main focus of the company is
to maintain the working environment of the company (Yakovleva, 2017). For instance, Zappos
has their core values and they tell how their employees work and enjoy their personal lives. This
shows that their employees like their jobs and are passionate about their jobs (100 interviews,
2009).
All these parameters which company follows help the company to build a culture-based
company. Because of these values, the company is able to get success. Values and culture of the
company connect the employees and make them work as a team. This leads to the success of the
company. The reason company builds culture values as they want to provide the best way to
employees at the workplace. This enhances the freedom of work.

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References
1. Ghemawat. P., 2017, Actually the World isn’t Flat, viewed on 25th August 2017,
http://www.ted.com/talks/pankaj_ghemawat_actually_the_world_isn_t_flat.html
2. Harvard Business Review, 2008, Why Zappos Pays New Employees to Quit--And You
Should Too, viewed on 25th August 2017, https://www.youtube.com/watch?
v=cQLTQAv5JQA
3. 100 interviews, 2009, Zappos CEO Tony Hsieh talks about building a culture-based
company, viewed on 25th August 2017, https://www.youtube.com/watch?
v=JdKZapHZL4c
4. Cummings, T.G. and Worley, C.G., 2014. Organization development and change.
Cengage learning.
5. Yakovleva, N., 2017. Corporate social responsibility in the mining industries. Routledge.
6. Beck, U., 2015. What is globalization?. John Wiley & Sons.
7. Suchday, S., Benkhoukha, A. and Santoro, A.F., 2015. 6W Globalization and Media.
Psychology of Fear, Crime and the Media: International Perspectives, p.97.
8. Potrafke, N., 2015. The evidence on globalisation. The World Economy, 38(3), pp.509-
552.

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