MBA Research Project on Technology and Organizational Performance

This document outlines a variety of MBA research topics, encompassing areas such as consumer behavior, organizational performance, digital marketing, and the impact of technology. The topics include case studies focusing on companies like Amazon, Coca-Cola, Tesla, and Apple, and cover a range of subjects including e-banking, HR services, and international business negotiations. The document also addresses the influence of secularization on banking services and the role of brand design on consumer behavior. The assignment brief explains the project's stages, from topic selection and proposal writing to thesis development and submission, emphasizing the importance of choosing a narrow research focus, and provides guidelines for the word count and the need for a supervisor.

Running head: MBA RESEARCH TOPICS
MBA Research Topics
Name of the Student
Name of the University
Author Note

1MBA RESEARCH TOPICS
Please note that we have chosen the following topics:
Topic 1: Role of digital marketing in influencing consumer buying behaviour: A case
study of Amazon, UAE
Topic 2: Impact Corporate Social Responsibility on firm’s performance: A case study of
Coca Cola, UAE
Topic 3: Impact of Technology disruption on organisational performance: A case study
of Tesla Motor, UAE
Topic 4 – Factors influencing Consumer Behaviour: The Case of Etihad Airways
Topic 5 – Current Trends in Advertising and Consumer Behaviour in the United States
of America
Topic 6 – Common Aspects of and Relationship between Organizational Culture and
Innovation Management
Topic 7 – Effects of E-Banking Services on Consumers: A Case of ANZ Bank in
Australia
Topic 8 – What are the Quality Improvement Tools that can be used in the Healthcare
Industry for Best Results?
Topic 9 – What is the Impact of Leadership on the Performance of an Organization?
Topic 10 – What is the role played by HR Services in influencing Employee Retention in
an Organization?
Topic 11 – How can HR Services be used to Establish Competitive Advantage?
Topic 12 – How Does Culture Impact International Business Negotiations? The Case of
Apple in China

2MBA RESEARCH TOPICS
Topic 13 – To What Extent do Environmental Problems and Issues impact
Organizational and Business Performance?
Topic 14 – How Does Asset Allocation impact Portfolio Performance?
Topic 15 – Impact of Secularization on Services offered by the Banking Sector
Topic 16 – What are the Effects of Brand Designing on Consumer Behaviour and
Consumer Purchase?