MBA Research Proposal: Business Performance Research Studies

This document presents three MBA research proposals, each addressing a distinct business challenge. The first proposal investigates the impact of job satisfaction on organizational performance, using Shell Abuja as a case study. It explores factors influencing job satisfaction and its correlation with performance, proposing recommendations for improvement. The second proposal examines the impact of employee motivation on employee retention at Nexen Inc, Abuja, analyzing factors influencing both and suggesting strategies to enhance retention. The third proposal focuses on customers' perception of service quality in the hospitality industry, specifically at Transcorp Hilton Abuja. It aims to identify customer perceptions, assess issues affecting service quality, and provide recommendations for improvement. Each proposal outlines the background, problem statement, research objectives, questions, hypotheses, significance, and proposed methodology, including research philosophy, approach, design, strategy, sampling technique, data collection, and analysis methods using SPSS. The proposals offer valuable insights into critical business areas, providing a framework for comprehensive research and practical application.

RESEARCH PROPOSAL

1. RESEARCH PROPOSAL TITLE
 Impact of Job Satisfaction on Organizational
Performance: A Case Study of Shell Abuja

BACKGROUND OF THE STUDY
 As employees are the key internal stakeholders
that marks the success of business organizations,
it is highly necessary to have a satisfied
workforce working for firms and Shell in Abuja
is no different.
 Having satisfied workforce allows business
organizations to achieve greater heights,
increased productivity, deliver quality work on
time thereby, ensuring improved organizational
performance that helps in gaining competitive
advantage.

PROBLEM STATEMENT
 Considering the business sector of Shell in Nigeria,
issues in terms of employee job satisfaction is
becoming evident that is affecting the performance
of the organization.
 Higher level of reluctance, reduced commitment and
engagement towards their job roles and
responsibilities are noticed among the employees of
Shell in Abuja.
 As a result, reduced productivity, failure in
delivering projects on time and quality comprise are
questioning the performance of the organization.

RESEARCH AIM
 The aim of the research is to investigate the
impact of job satisfaction on organizational
performance of Shell, Abuja

RESEARCH OBJECTIVES
The objectives of the research are:
 To understand the concept of job satisfaction and
organizational performance
 To identify the factors of job satisfaction and
organizational performance for Shell, Abuja
 To access the association between job satisfaction
and organizational performance for Shell, Abuja
 To provide suitable recommendations for
improving job satisfaction in Shell, Abuja

RESEARCH QUESTIONS
The research questions are:
 What do you mean by job satisfaction and
organizational performance?
 What are factors affecting job satisfaction and
organizational performance for Shell, Abuja?
 What is the association between job satisfaction
and organizational performance for Shell, Abuja?
 What are the suitable recommendations for
improving job satisfaction for Shell, Abuja?

RESEARCH HYPOTHESIS
The hypothesis of of the research are:
 H0: Job satisfaction has no impact on the
organizational performance.
 H1: Job satisfaction has an impact on the
organizational performance.

SIGNIFICANCE OF THE STUDY
 Undertaking the research is significant because this
will help in identifying the gap that has led to job
satisfaction issues among the employees of Shell,
Abuja.
 Identifying the job satisfaction gap will help in
assessing the relationship between job satisfaction
and organizational performance thereby,
investigating the impact on one another.
 Additionally, this will also allow to suggest suitable
strategies for overcoming job satisfaction issues
among Shell employees in Abuja and improve their
organizational performance.

PROPOSED METHODOLOGY
 Research philosophy: Positivism
 Research approach: Deductive
 Research design: Descriptive
 Research strategy: Survey
 Sampling technique and sample size: Simple
probability sampling technique, 100 employees
of Shell, Abuja
 Data collection process: Primary
 Data analysis technique: Quantitative, co-relation
and regression using SPSS.

2. RESEARCH PROPOSAL TITLE
 Impact of motivation of employee retention: A
Case Study of Nexen Inc, Abuja

BACKGROUND OF THE STUDY
 Employee motivation is a highly research topic
among researchers that comes of various
contradictory opinions regarding its impact on
employee retention.
 Employees tend to stay with business
organizations for long if they feel motivated.
Being motivated provides an opportunity for the
employees to ensure satisfaction at work thereby,
retaining them successfully.