Singapore Airlines MBA Research Reflection Report Analysis

This research reflection report details an MBA student's analysis of a major project focused on Singapore Airlines. The report outlines the chosen secondary research method, justified by the unavailability of primary data from the airline, and explains its application using secondary sources like management books, the Singapore Airlines website, and annual reports. It discusses the importance of innovation and change management theories, and the key areas of knowledge gained, particularly regarding customer satisfaction problems. The report reflects on learning from the MBA program, the research process, and the application of knowledge, highlighting critical discoveries and barriers encountered during the project. It concludes with an assessment of the project's objectives, the usefulness of its findings for future employers, and the valuable business and management skills acquired. Desklib provides similar resources for students.

Student name: WRITE YOUR NAMES HERE AS THEY ARE IN YOUR PASSPORT
Student ID number: WRITE YOUR SCHOOL ID NUMBER HERE
RESEARCH
REFLECTION REPORT
(should contain the details given
below)
Please type your responses in the spaces below:
Marks
available
Research Methods &Processes
How and why have you
chosen/decided on the research
methods and processes which you
are using/have used for the
development of your Major
Project?
How would you describe these to:
1) a reader of your Major Project
and/or
2) a future employer
(max. 275 words)
As the topic of the study belongs to the Singapore
Airlines, it has to be noted that, primary data
collection could not be undertaken as the enterprise
would not give away its private information and
data and the future strategic plans which it aims to
take for itself. Hence, the research method which
has been undertaken for the purpose of the study
can be understood to be the secondary research
method. In the secondary data collection method,
the data which has been applied in the study has
been collected from various secondary sources such
as the Strategic management, the change
management, strategic implementation and other
such books. In addition to this, the website of
Singapore Airlines along with the annual reports of
the same. In association with this, it can be
considered critically efficient to mention that, to
implement the study, considerations which were
required to be taken into consideration aspects such
as the competitive environment of the firm, the
future strategies and in association with this,
considering the various strategies of the other
companies is essential.
1) For a reader, it can be stated that the
strategies which are required to be
formulated for the firm are mainly centered
on the socio economic environment; the
enterprise would be required to take into
consideration the current events as involved
to ensure overall effectiveness and
successful BDP preparation.
2) In order to explain this scenario to a future
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employer, it can be considered effective to
understand that any enterprise to be aware of
the different scenarios which exist in the
workplace. Hence, the research
methodology adopted in the study would
indicate and recommend a proper research
method to be adopted by the company to
formulate the strategies.
Literature &sources
1) What are the most important
theories/literature sources
/evidence sources which you are
using to justify your research and
your Major Project?
2) Why are these sources important
and fundamental to your work?
(max. 275 words)
1) The major theories which were referred in the
study can be mentioned to be the following:
The innovation theory: The innovation theory can
be understood to be a critical theory which can take
into consideration the manner in which an
enterprise would be required to undertake the
innovative activities. In association with this, it is
relevant to understand that, the innovation theory
helped in guiding the firm to adopt the change
activity and also assisted in gaining successful
outcomes. As the firm was required to resolve its
current customer issues, it was deemed relevant that
it would be required to come up with unique
solutions to engage in effective success.
The change management theory: The change
management theory is another critical theory which
has been designed by Kurt Lewin and was
extensively made use of for the study. In association
with this, using the change management theory has
been beneficial for the study; however, it is critical
to note that, undertaking various considerations are
essential while carrying out the change. This theory
helps in guiding the firms well.
In association with this, it is effective to mention
that the given sources were undertaken and included
in the study:
1. Singapore Airlines website
2. The annual reports of the firm
3. Newspapers and various online articles
4. Text books and Journal articles
2) The major project which is being undertaken in
this scenario can be essentially referred to as the
customer satisfaction problem which is being faced
by Singapore airlines. In association with this, it can
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be considered effective to engage in the research of
various theories and other frameworks. Hence, the
use of these frameworks and theories has been
made.
Your Knowledge
What key areas of knowledge have
you gained from undertaking your
Research and the Major Project?
Indicate why these are so important
to you?
(max. 200 words)
10
Your Learning
What are the most important
aspects/examples of learning
and/or skills which you have
gained from:
(1) undertaking the MBA
programme,
(2) following through your
research, and
(3) applying your knowledge and
what you have learnt in your Major
Project
(max. 200 words)
10
Critical Thinking and your ideas
In carrying out your research, your
analysis, your evaluation of
evidence, and in identifying or
proposing conclusions, what has
been the most important discovery,
or piece of evidence, or theory, or
viewpoint, or critical idea, or
critical addition to your knowledge,
or other item of importance and
why?
(max. 200 words)
10
Barriers met

What were the main difficulties
and barriers which you were faced
with in:
(l) undertaking your research, and
(2) completing your Major Project
(max. 200 words)
10
Your Professional Development
What are the most important
business and/or management
skill(s) or academic idea(s) or
lesson(s) which you have learnt
from undertaking your research and
your Major Project - and why?
(200 words)
10
Objectives
Based on your research and the
work which you have done in the
MBA Programme and its use in your
Major Project, what were and how
far have the objectives of your major
project been achieved?
(max. 250 words)
10
Findings & outcomes
How useful and/or feasible are the
findings, recommendations,
conclusions, or outcomes of your
Major Project to you and/or to a
future employer?
You must justify your answer with
Specific examples.
10

(max. 200 words)
TOTAL
100