This report analyzes the marketing plan for Still Restaurant and Bar, focusing on its significance in enhancing business and operating income. It discusses business challenges and functions, highlighting the restaurant's unique and effective marketing strategies to maximize customer reach in Abu Dhabi. The mission is to increase revenue through food and beverage offerings, improve customer satisfaction, and become the preferred choice for a diverse clientele. Key objectives include boosting revenue, gathering customer feedback, and maintaining brand loyalty. The report employs SWOT analysis, STP (Segmentation, Targeting, and Positioning), and the marketing mix to address market risks and challenges. Ultimately, the plan aims to control and evaluate performance, identify organizational variations, and achieve a strong return on investment.
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