MBA Strategic Marketing Plan: Review, Concepts, and Application

This report provides a comprehensive overview of a strategic marketing plan, emphasizing its importance in achieving business goals. It explores various marketing concepts, models, and theories, including the production and selling concepts, and their application in a real-world context, using Amazon Go as an example. The plan covers environmental analysis using tools like PESTLE and SWOT, competitive advantages through Porter's Five Forces, and the effective use of the marketing mix. Furthermore, it highlights the significance of branding in creating a competitive edge and increasing business value. The report concludes that a well-crafted marketing plan is crucial for organizations to adapt to changing customer needs, maintain profitability, and achieve sustained success in the competitive marketplace. Desklib provides access to similar solved assignments and resources for students.

MBA

Table of Content
• Executive Summary
• Introduction.
• Purpose of Strategic marketing.
• Diagram about the marketing planning process
• Critical review of at least three marketing concepts/models/theories and how they
• relate to the marketing planning process
• Conclusion .
• Refernces.

Executive Summary
• As per this report is covering the major information related to strategic marketing plan which is involves different
tactics activities along with tools and techniques to helps for scrutinize better outcomes as well as it also enhance
high preference marketing share and evaluating plan to seeking positive implication. To approaching further external
and internal environment for strength and weakness along with outside market opportunity and challenges which
enhance better effective to attaining marketing related competitive advantages. The finding and fact evidence are
generated on the basis of plan and measuring of detail study about target market as well as involving targeted
customer which enables to procuring more supplier and buyers, more efficient manpower to hire and brand positing
in international market that provides more outcomes which it leads towards for productive outcomes in better way.

Introduction
In the changing environment needs and wants of customers are changing day by day where it is important
for organization to introduce the new products and services that can help to reach the target audience and
maintain the higher profitability. If all organization are using effective strategies and marketing plan then it
develop their business effectively. Marketing is the important activity which mainly uses to provide the
information regarding product and services that are going to launch by company in market (Alves and
et.al., 2019). The aim of organization is attracts the wider range of customers by understanding their needs
and providing kind of products and services so that customers feel happy and share their positive
experience.

Purpose of Strategic Marketing
The Strategic Marketing plan is the systematic process in which it developing, processing and
manufacturing through implementing by facts and finding for better involvement evidence to
optimise positive outcomes which enables to attain more competitive advantages or edge. On the
basis of Example: Small business which is planning to offer Amazon.Go for productive business
plan in which many marketing practise involve which support to generate more outcomes as well as
direct process to shows for indicate about certain objective to attain more objective to accomplish
for setting benchmark in competitive marketplace.

Diagram about the marketing planning process

Critical review of at least three marketing concepts/models/theories and how they
relate to the marketing planning process
The description of marketing is effective planning of manufacturing, promoting, distribution about
product ad level main objective is to creating positive competitive advantages, yby designing
strategic aims to attain by procedure that follows under the guidelines it makes effectively helps to
procure techniques or tools that operate better outcomes which enhanced for expectation. For
example the goals and objective is mainly gathered as well as to highlight issues and challenges
which get to face by company team. The Marketing team of Amazon.Go is plans to create their
innovative marketing concept which mainly support to accomplish various kind of supportive
actions and more opportunity related new market and new product concept which allows with an

Cont..
 Wants: To making indicate which is really having individual people wishes or desire to acquire
some related with product and service. As Wants is not for essential but it counts on better survival
on long term that enhance from culture.
• Demands This is the last stage of customer decision making impact when needs and wants fulfilled
but it generates more used to it and customer is having ability to spent all the expense to just
undertakes it effective ness

Cont..
 Wants: To making indicate which is really having individual people wishes or desire to acquire
some related with product and service. As Wants is not for essential but it counts on better survival
on long term that enhance from culture.
• Demands This is the last stage of customer decision making impact when needs and wants fulfilled
but it generates more used to it and customer is having ability to spent all the expense to just
undertakes it effective ness

Cont..
 Wants: To making indicate which is really having individual people wishes or desire to acquire
some related with product and service. As Wants is not for essential but it counts on better survival
on long term that enhance from culture.
• Demands This is the last stage of customer decision making impact when needs and wants fulfilled
but it generates more used to it and customer is having ability to spent all the expense to just
undertakes it effective ness

Cont..
• Some of major three marketing concept:
 Production concept: As per Amazon.Go company perspective the process of production is to better major
aspect by including authentic raw material which is helps to dominate the market effectively. This is based on
approach where company tend to implies by increasing supply through decreasing the cost to more retain
customer in long term aspect. Eventually, the production is having concept that reflecting business lower
costs or mass production for more demand or fulfilling customer expectation.
 The Selling Concept: According to this it defines about both better concept that helps to focuses on
production but also promote for selling in actual sales about product. The manly determines selling concept
which making every possible regarding through quality of product which fulfil the deal to better accomplish
product need to customer.

Significance of Brading for Amazon.Go...
• Branding is wide concept which is more prefer by understanding in perspective of Amazon.Go to examine
how branding is effective along. This is enhance to create more competition for attaining for better classifies
in provides alternatives for right economic choice.
• The significance about branding that involves in Amazon.Go practise:
 Branding helps to increase the business value for better generating through future business. As well as
having strong that enhance to awareness about product and service in better aspects.
• On the basis and good value to generates in customer for better referrals through better assume to provide
agentries. Once it better regulates examine to provide well established for major production