This report presents an analysis of consumer behavior concerning Devondale milk products, based on a survey conducted with recent purchasers. The survey explores various factors influencing consumer decisions, including taste, packaging, brand perception, and purchasing habits. Key findings indicate that taste is a primary driver for choosing Devondale milk, and a significant portion of consumers exhibit brand loyalty. The analysis also examines the emotional associations consumers have with the brand and their likelihood to recommend it to others. The report concludes by highlighting the importance of understanding consumer behavior for effective product promotion and brand management, and the need to leverage the brand's positive image to enhance customer loyalty and market share. The data is graphically represented using MS-Excel. The survey was conducted using Survey Monkey.
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