MBA501: Stakeholder Strategy Development and Portfolio Analysis Report

This report presents a comprehensive analysis of Facebook's stakeholder strategy and portfolio. It begins with an introduction to stakeholder management and analysis, identifying key stakeholders such as employees, competitors, users, and advertisers. The report then delves into strategic options and recommendations for each stakeholder group, including swing, defensive, offensive, and hold stakeholders. Strategy implementation is discussed for each stakeholder type, focusing on understanding employee perspectives, changing unethical behavior, and adapting to market trends. The second part of the report analyzes the D&H Food Group's portfolio using BCG, GE-McKinsey, and Synergy matrices, examining the performance of its five segments: Munchy Biscuits, Pure Juice, Funville Chocolates, Burgers R Us, and Home Fresh. The report concludes with recommendations for strategic management, product diversification, and market share expansion. References are provided for further research. This assignment is contributed by a student to be published on the website Desklib. Desklib is a platform which provides all the necessary AI based study tools for students.

Stakeholder Strategy Development and Implementation
Facebook
[Student Name] – [Student Number]

Introduction
• Stakeholder management refers to engaging the relevant stakeholders
into thee relevant organizational conducts in order to achieve
profitable and successful outcomes.
• The stakeholder engagement is an eminent tool in the present
industries, as it helps in a continuous and inclusive process of the
company.
• The engagement of the stakeholders within the organizational
conducts is seen as a means to better the relationship building.

Stakeholder Analysis (summary)
• The internal members of an organization and the and the people who
are related or involved with a particular team project are called
stakeholder.
• Stakeholders analysis refers to the identification of the stakeholders
involved within an organization and the finding out their roles and
responsibilities.
• They are the key organizational members.
• They can address the conflicts or the issues involved within a particular
segment of the organization.
• Thy can help in aligning the goals and the visions of the organization.

Stakeholder Analysis- Facebook
• Facebook is much known for their services and the stakeholders who are involved
within the organizational context.
• The stakeholders management of the organization is presently facing certain issues.
• With the involvement of the third party or the brokers, the organization is facing some
problem in managing the work place concerns.
• Diversity management is another issue that the organizational member are faced with.
• Also, there are certain issues related to the maintenance of ethics within the
organization.
• The organization is also facing issues related to the corporate social responsibilities, as
it is found that the organization is not involving into the social responsibilities as much
as it is supposed to have.

Swing Stakeholder: strategic options
• The swing stakeholder refers to the ones who has both a high
cooperative and a high competitive thereat towards the organization.
• In case of Facebook, the Swing stakeholders refer to the employees of
the organization.
• The employees of the organization can influence upon the
organizational and the business conducts and also, helps in initiating
the change process.
• The employees also help in initiating the strategies within the
organization.

Swing Stakeholder:
recommendations
• The organization must change the rules and regulations in order to
decrease unethical behaviour among the organizations.
• The decision making system must lie with the management of the
organization only.
• The decisions that Facebook involve should also be changed so that
the organization can decrease its unethical behaviour.

Defensive Stakeholder: strategic
options
• The defensive stakeholders are the ones who can hinder the
profitability or the achievements of the organization.
• The defensive stakeholders are the ones who impact upon gaining the
objectives of a particular organization.
• The defensive stakeholders can be a potential threat for the
organizations.
• The competitors of Facebook are seen as a potential threat for the
organization.

Defensive Stakeholder:
recommendations
• The transaction process should be developed.
• For example, certain organizations have implemented certain
applications that drive up the transaction processes and permit the
company to include a fair voting system process.
• Therefore,, Facebook should also involve certain applications that will
enable them to include a voting policy or standard values helping the
organization to become more competent.

Offensive Stakeholder: strategic
options
• The offensive stakeholders are seen as the ones who can help in
achieving objectives for the organization.
• In case of Facebook, the offensive stakeholders are the ones who help
the organization to gain thee objectives that is the profit.
• Hence, the users are the ones who are regarded as the offensive
stakeholders for the organization.

Offensive Stakeholder:
recommendations
• Changing the prevalent belief system for the organization.
• Understanding the pattern and the objectives of the users to employ
correct strategies.
• Changing the objectives of the stakeholders in order to gain more
profit.

Hold Stakeholder: strategic options
• Hold stakeholders are the helping hands of the organizations.
• In case of Facebook, the advertisers are regarded as the Hold
Stakeholders.
• The hold stakeholders can increase thee profit of the organization.

Hold Stakeholder: recommendations
• Guarding the change process and the transaction process.
• Monitoring the existing programs and the belief patterns.
• Understanding the change patterns and the best ways for
advertisements.

Strategy implementation
• Strategy implementation refers to the plans and the strategies that
are made and then further included
• Strategy implementation is indeed important and needed fir the
organizations in order to increase the profitability of the organization
(Speculand. 2014).

Swing stakeholder; strategy
implementation
• Understanding the employees and the perspectives of the employees.
• Communicating the goals of the organization.
• Preparing organizational policies and further employing them into the
organizational conducts.

Offensive stakeholder; strategy
implementation
• Understanding the pattern of the business conducts of the
competitors.
• Increasing the organizational potentiality.
• Observing the changes into their business patterns.
• Employing innovation.

Defensive stakeholder; strategy
implementation
• Understanding the orientation of the users.
• Strategizing ways to allude the users.
• Coming up with newer business opportunities to reach to the same.

Hold stakeholder; strategy
implementation
• Observing the trends and the change patterns.
• Understanding the effective way of involving a media house.
• Finding out opportunities through the employment of the media.

Conclusion
• Employing effective strategies.
• Understanding the changes and following the same.
• Creating newer trends.
• Employing innovations.
Thus, the organization can effectively manage the stakeholders of the
organization.

Portfolio Analysis
D&H Food Group

Introduction
• The Delicious Food Group had commenced almost 50 years ago.
• Recently, it has changed its name into Delicious and Healthy Foods.
• Their company is a holding company
• The company has essentially five different segments, including five
different products.
• The company includes, Funville Chocolates, Pure Juice, Burgers R Us,
Home Fresh, Munchy Biscuits.

BCG Matrix
PURE JUICE &
BURGER R US
?
Relative Market Share
Market Growth Rate MUNCHY BISCUITS
FUNVILLE
CHOCOLATE
MEAL KIT

GE-McKinsey Matrix
Munchy
Biscuits
Growth
Competitive strength of
business unit
High Med Low
Industry
attractivenessHigh
Med
Low
Home
Fresh
Growth
Funville
Chocolates
Harvest
Pure Juice
& Burger R
Us
Selective Harvest
HarvestSelective
SelectiveGrowth

Synergy Matrix
Threshold of acceptance
FUNVILLE
Incoming:
Benefits from belonging
to portfolio
+-
MUNCHY
BISCUITS
+
-
Outgoing:
Benefit to portfolio
PURE JUICE
HOME
FRESH
PARASITES-
NONE
BURGER R
US

Business categorisation
BCG
Matrix
GE-McKinsey
Matrix
Synergy
Matrix
Munchy Biscuits STAR Growth FITS
Pure Juice QUESTION
MARK Selective ALTRUITS
Funville POOR DOG Harvest MISFITS
Burgers R Us QUESTION
MARK Selective TAKERS
Home Fresh CASH COW Growth GIVERS

Munchy Biscuits
Analysis:
• The largest biscuit manufacturer and marketer in the country.
• Diversified product, with more than 30 types and 40 brands.
• High level of competition, and slow or limited growth.
Recommendations:
• Adding certain health benefit factors.
• Understanding the patterns of business of the business houses.
• Extensive and rigorous marketing and advertising.

Pure Juice
Analysis:
• Complete organic products.
• Premium price range.
• Smaller market share and fear of venturing out.
Recommendations:
• Need of venturing out.
• Maintaining the quality the organization must come up with products
that will be at smaller price range.
• This newly ranged products will be reaching to all the people of the
country.
• Increasing the share base in the market through product diversification.

Funville
Analysis:
• Chocolate coated biscuits.
• 30 years of being in the industry.
• A product diversification of the biscuits.
• Lost market share for last ten years.
Recommendations:
• Should change the business orientations.
• Must set the target market.
• Modify the product and change the marketing structure for the
same.

Burgers R Us
Analysis:
• The company has a good market share.
• The company has a potential competency within the market.
• The merger and acquisition with the Delicious and Healthy food is
proving to be helpful.
Recommendations:
• The company must come up with diversified products and items
that are not available in the other fast food groups.
• Including more health beneficial food products, and strategic
marketing of the same.

Home Fresh
Analysis:
• A strong established market.
• Small market share.
• Has achieved a significant market growth.
Recommendations:
• Increasing competition.
• Quality control.
• Diversified products.
• Understanding the consumption pattern, and addressing the market
needs.
• Including the health factor into the products.

Conclusion
• D&H Business house as an exceptional portfolio.
• All the major products of the organization are likely to increase
more, in their coming time.
• The organization must focus more on the product diversification
and advertisement.
• Increasing market share is a need for the organization. Strategic
management and strategic marketing plan must be included.

References
•
• Bonsón, E. and Ratkai, M., 2013. A set of metrics to assess stakeholder engagement and social legitimacy on a corporate
Facebook page. Online Information Review, 37(5), pp.787-803.
• Haigh, M.M., Brubaker, P. and Whiteside, E., 2013. Facebook: examining the information presented and its impact on
stakeholders. Corporate Communications: An International Journal, 18(1), pp.52-69.
• Ji, Y.G., Li, C., North, M. and Liu, J., 2017. Staking reputation on stakeholders: How does stakeholders’ Facebook engagement help
or ruin a company’s reputation?. Public Relations Review, 43(1), pp.201-210.
• Johnson, G., 2016. Exploring strategy: text and cases. Pearson Education.
• Lienert, J., Schnetzer, F. and Ingold, K., 2013. Stakeholder analysis combined with social network analysis provides fine-grained
insights into water infrastructure planning processes. Journal of environmental management, 125, pp.134-148.
• Mohajan, H., 2017. An analysis on BCG Growth sharing matrix.
• Rudnicki, W. and Vagner, I., 2014. Methods of strategic analysis and proposal method of measuring productivity of a
company. Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie, (2 (25)), pp.175-184.
• Saxton, G.D. and Waters, R.D., 2014. What do stakeholders like on Facebook? Examining public reactions to nonprofit
organizations’ informational, promotional, and community-building messages. Journal of Public Relations Research, 26(3),
pp.280-299.
• Speculand, R., 2014. Bridging the strategy implementation skills gap. Strategic direction, 30(1), pp.29-30.