MBA501: Dynamic Strategy - Facebook Stakeholder Analysis and Strategy

This presentation provides a comprehensive analysis of Facebook's stakeholder strategy, focusing on the identification and management of various stakeholder groups. The analysis categorizes stakeholders into swing, defensive, offensive, and hold categories, followed by the formulation of strategic options and recommendations for each group. For swing stakeholders (users), the presentation suggests improving the interface and customizing content. For defensive stakeholders (competitors), it recommends offering better deals to advertisers. The offensive stakeholders (employees) benefit from an improved pay system. Hold stakeholders (government) are addressed through job creation initiatives. Furthermore, the presentation includes a portfolio analysis of D&H Food Group, utilizing BCG and GE-McKinsey matrices, and a synergy matrix to evaluate the performance of its business units (Munchy Biscuits, Pure Juice, Funville, Burgers R Us, and Home Fresh). The analysis provides strategic recommendations for each unit, emphasizing investment in high-performing units and divestment from underperforming ones. The presentation concludes with a summary of the key findings and recommendations for both Facebook's stakeholder management and D&H Food Group's portfolio strategy.

Stakeholder Strategy Development and Implementation
Facebook
[Student Name] – [Student Number]

Introduction
• Stakeholder management is crucial for the organization
• Any firm which wants to ensure success needs to look after the
different stakeholders.
• The aim of the presentation is to highlight the manner in which the
chosen organization looks after the different stakeholders (Ji et al.,
2015).
• The firm chosen for the purpose of analysis is the Facebook.
• Facebook is one of the largest firms present around the globe.

Stakeholder Analysis (summary)
• Facebook has a large number of stakeholders (Facebook 2019)
• The stakeholders which adhere to Facebook can be understood to be
as follows: Users
Advertisers
Shareholders
Employees
Government
Communities

Stakeholder Analysis (summary)
• The chosen stakeholders have been categorized as follows:
• Offensive• Hold
• Defensiv
e
• Swing
Facebook
Users Competitors
EmployeesGovernment

Swing Stakeholder: strategic options
• The Swing stakeholder has been selected as the Users
• The Users hold an account on the website of the firm.
• The strategic options available for them are as follows:
• Better privacy
• Better interface (She & Michelon 2019)
• Customised content

Swing Stakeholder:
recommendations
• For the strategy implementation, the following strategy has been
selected :
• Improving the interface
• In this case, Facebook would be essentially required to improve its
overall interface so as to ensure that it is successfully able to attain a
larger target audience (Haigh & Wigley ,2015) .

Defensive Stakeholder: strategic
options
• The defensive stakeholders have been taken as the Competitors
• These stakeholders have a low cooperation capacity but high
competitive strength
• The strategic options available for the stakeholder group is as follows:
• Coming up with better deals for the advertisers
• Improving the interface (Shin, Pang & Kim,2015)
• Providing better user facility

Defensive Stakeholder:
recommendations
• For the implementation, the following strategy has been chosen to be
appropriate:
• Coming up with better options for the advertisers
• With this strategy, Facebook would be able to compete with the
different competitors in the right manner and hence, would be able to
ensure success in the long run.

Offensive Stakeholder: strategic
options
• The offensive stakeholders have been chosen as the Employees.
• The employees form an integral part of the organization and hence,
the firm must take initiatives to keep them happy.
• The different strategic options which are available for this stakeholder
group can be stated to be as follows:
• Making employees socially responsible
• Engaging in better involvement (She & Michelon, 2019)
• Paying incentives

Offensive Stakeholder:
recommendations
• Out of the different strategies which were analysed, the strategy
which is better recommended for the firm can be understood to be as
follows:
• Implementation of a better pay system
In this way, the firm would be successfully able to engage in better
pay and incentive system for the employees which would assist it in
ensuring long term success.

Hold Stakeholder: strategic options
• The hold stakeholders have been chosen to be the government.
• The different strategic options which have been chosen for the firm
can be stated to be as follows:
• Better law re-enforcement
• Better employment opportunities
• Better CSR (Smithson ,2019)

Hold Stakeholder: recommendations
• Out of the various strategic options which were analysed, the one
which can be best chosen for the firm can be understood to be as
follows:
• Engaging in creation of employment
This strategy would allow the firm to ensure that it is being able to
create sufficient employment which would be beneficial for the society
in the long run (Shin, Pang & Kim,,2015).