MBA 501: Facebook Stakeholder Strategy and Implementation

This presentation, created for an MBA 501 course on Dynamic Strategy and Disruptive Innovation, focuses on Facebook's stakeholder strategy. The presentation begins with an introduction to stakeholders and their importance to an organization, followed by a stakeholder analysis identifying key groups such as users, competitors, employees, and the government. The presentation categorizes stakeholders into swing, defensive, offensive, and hold groups and proposes strategic options for each. For swing stakeholders (users), the presentation recommends improving privacy regulations. For defensive stakeholders (competitors), the recommendation is also improving privacy and safety regulations. For offensive stakeholders (employees), the focus is on better employee engagement. For hold stakeholders (government), the recommendation is increasing CSR activities. A strategic implementation framework, including resource allocation, commitment, interaction, and evaluation, is outlined for each stakeholder group. The presentation then shifts to a portfolio analysis of D&H Food Group, examining its business units using various matrices and offering recommendations.

Slide 1
Stakeholder Strategy
Development and
Implementation
Facebook
[Student Name] – [Student Number]

Slide 2
Introduction
• Stakeholders are the key responsibility of an organization
• Any firm must ensure that they are able to look out for the stakeholders present.
• This presentation is based on the case of Facebook with respect to which, the
different key stakeholders will be highlighted
• Additionally, these stakeholders will be categorized accordingly (Haigh & Wigley,
2015)
• Strategies for each of the groups will be provided accordingly.
The stakeholder management is one of the most crucial parts of the organization and hence, all
the firms functioning in the business environment would be required to undertake considerable
initiatives to ensure that they are able to fulfill the needs of these stakeholders in a sound
manner. The presentation would focus on Facebook and its different stakeholder groups.
Strategies will be required to ensure that, these stakeholder groups can be managed effectively.

Slide 3
Stakeholder Analysis (summary)
• The different stakeholders which are crucial to Facebook can be taken to be as
follows:
Users
Advertisers
Shareholders
Employees
Government
Communities
The different stakeholder groups which are present with respect to Facebook can be understood
to be the stakeholders like the Users, advertisers, shareholders, employees and the government
groups. Hence, the firm will focus on these different stakeholders which are present in the
organization and analyze and present strategies to deal with the same.

Slide 4
Stakeholder Analysis (summary)
• Although the firm has a large number of stakeholders, only a few of them can be
understood to be critical for the firm and with respect to this, certain strategies will
be highlighted (Haigh & Wigley, 2015).
Facebook
Users Competitors
Employees Government
The main stakeholders which have been chosen for the purpose of analysis can be understood
to be the Facebook users, competitors, the Governmental organizations and the Employees. In
line with this, strategies will be formulated for each of these groups.

Slide 5
Swing Stakeholder: strategic options
• The Swing stakeholders can be understood to be the Facebook users
• The users are an integral part of the overall operations of the firm. The strategy
which has been outlined for them is as follows:
• Improving interface
• Allowing customized content
• Improving privacy regulations (Kissinger, 2018)
The swing stakeholders which have been chosen for Facebook can be taken to be the
Facebook users. The different strategic options which are largely available for the different
stakeholders can be understood to be as follows:
Improving interface
Allowing customized content
Improving privacy regulations
If the firm is able to undertake any of these strategies, then in such a case, it will be successfully
able to engage in a long term relationship with the users and engage in success.

Slide 6
Swing Stakeholder: recommendations
• Out of the various strategic options which have been discussed, the best strategic
option which can be adopted by the firm can be stated to be as follows:
• Improving the privacy regulations
• The privacy forms an integral part of the user and hence, Facebook must ensure that
it is successfully being able to look out for the different privacy aspects so as to
ensure success (Facebook, 2019).
After analyzing the various strategies which can be applied for the different users, it can be
understood that, the strategy which will be most appropriate for the different stakeholders can
be understood to be the improvement of the privacy regulations. By applying these strategies,
the firm will be able to engage in long term success with the different users and additionally be
able to see to it that, they engage in more interaction with the firm.

Slide 7
Defensive Stakeholder: strategic options
• The defensive stakeholders can be stated to be the Competitors.
• The competitors of the business are the other parties who also function as a social
media networking site. The various options available for Facebook to deal with these
competitors are as follows:
• To improve the interface
• To provide the users with better content (Cho, Furey &Mohr,2017)
• To improve the privacy and safety regulations
The defensive stakeholders who have been selected for the organization can be understood to
be various competitors. Hence, the various strategic options for these stakeholders can be
taken to be as follows:
To improve the interface
To provide the users with better content
To improve the privacy and safety regulations
These strategies will be applied in Facebook`s own interface so that it becomes better than that
of the different competitors.

Slide 8
Defensive Stakeholder: recommendations
• Out of the given options, the option which would be best suited for the organization
can be taken to be:
• Improving privacy and safety regulations
• Although there exists a presence of a large number of websites and online portals similar
to that of Facebook, it has to be understood that, the operations of Facebook need to be
better than them. Hence, if Facebook is successfully able to improve the operations, then
it will successfully be able to engage in large number of users (Haigh & Wigley, 2015).
After analyzing the different strategies as available for the competitors, the strategy which has
been heighted for this group can be understood to be the improvisation of the privacy and safety
regulations. Through this initiative, the firm will successfully be able to make a better offering to
the different users and hence, increase its own strength.

Slide 9
Offensive Stakeholder: strategic options
• The offensive stakeholders can be understood to be as the stakeholders with low risk
and high cooperation capability. The stakeholder which has been chosen is the
employees.
• The various strategic options available for the employees can be understood to be as
follows:
• Increased engagement
• Better pay
• Better work environment
The offensive stakeholders who have been selected for the purpose of the study can be stated
to be the Employees.
The employees have been provided with the following options:
Increased engagement
Better pay
Better work environment
These initiatives will make the overall working better for the employees.

Slide 10
Offensive Stakeholder: recommendations
• Out of the different options which have been chosen, it can be rightfully understood
that the best option for the firm would be as follows:
• Better employee engagement
• The different employees have to be made to feel a part of the organization and with
respect to this, it is important that, that their opinions need to be considered well
Out of the given set of strategies, the strategy which has been chosen for the firm can be
understood to be the improvement of the engagement of the various employees. In line with
this, it is integral for the firm to ensure that, they are successfully able to provide a better
opportunity to the different employees with the help of which operations become better.

Slide 11
Hold Stakeholder: strategic options
• The Hold Stakeholder for Facebook in this case can be taken to be the Government.
• The various strategies available for the hold stakeholder can be stated to be as
follows:
• Increase in employment activities
• Increase in CSR activities
• Launching social awareness campaigns
For the Government, the various opportunities which are available to them, can be stated and
understood to be as the follows:
Increase in employment activities
Increase in CSR activities
Launching social awareness campaigns
Facebook would be required to act responsibly and ensure that the government regulations are
in a good association with the firm.

Slide 12
Hold Stakeholder: recommendations
• Out of the various strategies available for the different government agencies, the
strategy which can be best implemented can be stated to be as follows:
• Increasing CSR activities
The corporate social responsibility activities can be considered to be an integral
strategy and hence, Facebook must engage in it more often to ensure long term success
(Mercer & Macaulay, 2018).
After analyzing the various strategies, the strategy which has been selected for the firm can be
stated to be related to the improvement of the CSR activities. The CSR is an integral strategy of
the firm which needs to be undertaken by it and with respect to this, if Facebook is able to
engage in a long term relationship with the different social responsibilities in a better manner
then in such a case, it will be able to ensure better success.