MBA501: Dynamic Strategy - Facebook Stakeholder & Portfolio Analysis

This presentation provides a comprehensive analysis of Facebook's stakeholder strategy and D&H Food Group's portfolio. The Facebook section identifies and prioritizes stakeholders (users, advertisers, employees, CEO), proposes strategic options for each group (e.g., transparency, better pay), and recommends implementation strategies using resource allocation, commitment, interaction, and evaluation frameworks. The portfolio analysis of D&H Food Group utilizes BCG, GE-McKinsey, and Synergy matrices to assess the performance of its subsidiaries (Munchy Biscuits, Pure Juice, Funville, Burgers R Us, and Home Fresh), offering strategic recommendations for each based on their market position and competitive strength, including investment in successful units and divestment from underperforming ones. References to relevant literature are also provided.

STAKEHOLDER STRATEGY DEVELOPMENT AND
IMPLEMENTATION
Facebook
[Student Name] – [Student Number]

Introduction
 The stakeholders form an integral part of the
organization and it is in relation to this, the firm must
undertake considerable initiatives to meet the needs of
these stakeholders.
 The presentation will discuss the overall importance of
the stakeholders in an organization and discuss the
manner in which these stakeholder needs can be met
with (Bonsón, Royo & Ratkai, 2017).
 Additionally, the strategic implementation plan to meet
the needs of each of the stakeholder groups will also be
provided.

Stakeholder Analysis (summary)
 The organization has a large number of stakeholders.
 These stakeholders can be understood to be as follows:
Users Advertisers Shareholder
s Employees Governmen
t
Communitie
s

Stakeholder Analysis (summary)
 However, priority matters in an organization
 The various stakeholders have bee prioritized in the
following manner :
• Offensiv
e
• Hold
• Defensi
ve
• Swing
Facebook
Users
Advertiser
s
EmployeesCEO

Swing Stakeholder: strategic
options
 The Swing stakeholders have been identified as the
Facebook users.
 The various strategic options which are available for the
Facebook users can be stated to be as follows:
 Increasing transparency in the operations
 Improving the web layout (Facebook.com ,2019)
 Increasing customized options

Swing Stakeholder:
recommendations
 After analysing the different strategic options which are
available for the different users, it can be recommended
that the following strategy would be appropriate for the
different firms to carryout can be stated to be as follows:
 Improving the web layout
 When the firm will be able to improve the web layout,
then it will be able to attract the different users to access
the websites in a better manner.

Defensive Stakeholder: strategic options
 The defensive stakeholders have been chosen as the
Advertisers. The Advertisers form a crucial part of the
organization and hence, the various strategic options
which are available with respect to the stakeholders are
as follows:
 Providing better rate options
 Engaging in crucial transparency (Facebook.com, 2019)
 Helping them to be more visible.

Defensive Stakeholder: recommendations
 From the various strategic options which are available
for the firm, the different strategic recommendations
which can be soundly adopted by the organization can
be understood to be as follows:
 Assisting the advertisers to be visible in the better
manner
 Using this strategy, Facebook would be able to assist the
various stakeholders in ensuring that they are
successfully able to be better placed in the website and
be displayed in a better manner (Haigh & Wigley, 2015).

Offensive Stakeholder: strategic
options
 The offensive stakeholders have been chosen as the
employees. The various strategic options which are
available for the employees can be taken to be as
follows:
 Better pay options
 Better performance appraisal systems
 Better involvement in the firm.

Offensive Stakeholder: recommendations
 Out of the different recommended options, it can be
stated that the strategic recommendation which can be
undertaken by the firm can be stated to be as follows:
 Better performance management systems
 In line of this, it can be rightfully mentioned that the firm
would benefit in a better manner, it the performance
management systems of the firm can be improved
considerably (StatCounter Global Stats., 2019).

Hold Stakeholder: strategic options
 The Hold stakeholder has been taken as the CEO.
 The CEO is the owner of the organization and with
respect to this, it is integral that the firm is able to serve
the stakeholder in the right manner.
 The various strategic options which are available for the
firm can be stated to be as follows:
 Engage in better CEO management
 Increase their incentives
 Assist them in engaging in active participation (Cho, Furey &
Mohr, 2017).

Hold Stakeholder: recommendations
 Out of the recommended options, the best strategy
which can be adopted by the firm can be understood to
be as follows:
 Providing better incentives for the CEO
 If better incentives will be provided for the CEO, then
they will be inclined towards working in a better manner
for the organization and additionally they will be required
to see to it that, the CEO is supported in every step
(Ruehl and Ingenhoff, 2015).