This case study examines FutureMed, a large Australian radiopharmaceutical company, and its approach to disruptive innovation. It analyzes the external factors impacting FutureMed's innovative capacity using PESTEL and Porter's Five Forces, focusing on political, economic, socio-cultural, technological, environmental, and legal aspects. The analysis assesses the company's innovative processes, highlighting both strengths and weaknesses such as a conservative organizational culture and resistance to change. Recommendations are provided for improvement, including fostering a positive workforce culture, enhancing customer relationship management, and pursuing strategic collaborations. The case study concludes that change readiness, effective communication, and understanding market trends are crucial for maintaining a proficient innovative approach. Desklib offers this solution and many other resources for students.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
