MBA501: Stakeholder Strategy and Portfolio Analysis Assignment Report

This report provides a comprehensive analysis of stakeholder strategy development and portfolio analysis, addressing the assignment requirements for MBA501. Part 1 focuses on Facebook, identifying generic strategy programs for stakeholders (employees, customers, owners, and government) a...Read More

Stakeholder Strategy Development and Implementation
Facebook
[Student Name] – [Student Number]

Introduction
Business portfolio is the company’s investments, products, its
holdings and brands according to their competitive position.
The general electric have 49 separately managed businesses
for screening business units and all are responsible for the
parent company (Waligo 2013). The GE’s business portfolio for
the strategic business units are mostly profit oriented that
each focus on the product range and the market segment.

Stakeholder Analysis (summary)
• Employee are the key element of the business who runs the
operations for smooth functioning of the business.
• Customer plays the key role for Facebook, without them the
application will loose its value. The customers vitally uses for the
purpose of communication.
• Owner projects the decision making process so as to make
recommended changes for the profitability of the business.
• Government ensures that the laws and regulation are strictly followed
or not.

Stakeholder Analysis (summary)
The stakeholder analysis is the analysis of swing, defensive, offensive,
and hold which are the generic strategy for the customers, owners,
government and employees. The analysis states that each one have its
own role in addressing the stakeholder for effective understanding of
impact of stakeholders in the business (Helmig 2016).

Swing Stakeholder: strategic options
Government must be enabled with information of each user and
location access which can help the government to track the culprit.

Swing Stakeholder:
recommendations
Government must take legal actions and must introduce new
technology so that the hacking and insecurity for issues like cyber
crime can be minimised.

Defensive Stakeholder: strategic
options
The owners must visualise and determine other social media and the
reason the customers get easily diverted towards the competitors. This
can help the owner to take decisions on the retaining of customers in
the business.

Defensive Stakeholder:
recommendations
Owners must take care of the cost that have been invested for so long
must have benefits for long- term aspects.

Offensive Stakeholder: strategic
options
Customers mainly find the application to be user friendly so that the
customer can easily access the application for any reference use.

Offensive Stakeholder:
recommendations
Customers must be aware of the precautions that Facebook provides
while using Facebook. The Company takes several actions against the
customer who does not follow the legal laws of using the application.

Hold Stakeholder: strategic options
The employee must be proficient in all types of softwares that
Facebook uses for the purpose of unique strategic aspect.

Hold Stakeholder: recommendations
The employee must be efficient enough to project any process and
operations in order to achieve the organisational goal.

Strategy implementation
The strategic implementation is a process which helps to put the plans
and strategies into action to achieve desired goals. The goal of
Facebook is to be the leading social media for long- term aspect. This
strategic plan details the plans and strategies and take the feedback for
the plan is successfully implemented.

Swing stakeholder; strategy
implementation
The Government are the swing stakeholders where the resource
allocation needs permission to be accessed and then the commitment
towards the nation is done. This has interaction among government
and business is positively addressed (Dul 2012). The evaluation of
respective process have been determined by government for legal
aspects.

Offensive stakeholder; strategy
implementation
Customers are the offensive stakeholders who can be the risk for the
organisation. The customers demands have the importance to execute
adequate resource allocation, commitment towards the social website
and interaction is high among the customers from various places and
evaluation of functions of Facebook have been determined by the
customers.

Defensive stakeholder; strategy
implementation
The owners are the defensive stakeholders who take decisions for
effective growth aspect. The owner here takes appropriate decision
regarding the resource allocation at right place at right time, the
commitment issues are handled by the owner, the interaction is
processed (Bourne 2016). So that the evaluation of accurate processes
are executed by the owner.

Hold stakeholder; strategy
implementation
The hold stakeholders are the employees who must be ensured with
resource allocation and commitment towards the company and must
be interactive in the business environment for effective evaluation of
own performance and process (Minoja 2012).

Conclusion
The paper concludes that Facebook have successfully identified the
stakeholders that relates with the generic strategy of Facebook. This
has helped the company to take decisions for specific issues faced by
the company. The strategic implementation is done for the improving
the efficiency of resource allocation, commitment, interaction and
evaluation. The strategic roles of Facebook have been analysed for
strengthening the activities of Facebook and make it a strong social
application for large members through the world.

Portfolio Analysis
D&H Food Group

Introduction
D&H Business Portfolio was earlier known as the Delicious
Food Group. It then turned into an healthy food segment
now known as Delicious and healthy Foods. The D&H is the
holding company with five subsidiaries which are operated
in the food and beverage industry.

BCG Matrix
?
Relative Market Share
Market Growth Rate

GE-McKinsey Matrix
Growth
Competitive strength of
business unit
High Med Low
Industry
attractivenessHigh
Med
Low
Growth
Harvest
Selective Harvest
HarvestSelective
SelectiveGrowth

Synergy Matrix
Threshold of acceptance
Misfits
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to portfolio
Altruists
Givers
Parasites
Takers

Business categorisation
BCG
Matrix
GE-McKinsey
Matrix
Synergy
Matrix
Munchy Biscuits Star Growth fits
Pure Juice Question mark Selective parasite
Funville Dogs Harvest misfits
Burgers R Us Star Growth altruists
Home Fresh Cash cow selective takers

Munchy Biscuits
• Analysis
As the munchy biscuit have highest revenue in the market it has high
competitive strength and other incoming and outgoing benefits is
also high.
• Recommendations
The company can be raised high if the target market and location of
exploring the business is suitable with the customer’s need and
demands.

Pure Juice
• Analysis
The next business is the pure juice, which is medium as the
competitive strength is medium and growth is high. The next
business is the pure juice as the competitive strength is medium and
growth is high.
• Recommendations
The competitive strength can be improved by several strategies that
can trigger the aspect of healthy juice in place of protein shake for
the customers.

Funville
• Analysis
The next business is Funville where the competitive strength is low
and the growth is also low.
• Recommendations
The low growth business can be improved by analysing the current
market scenario.

Burgers R Us
• Analysis
The next business is the burger R Us as it also have medium
competitive strength and high growth rate.
• Recommendations
The medium competitive strength can be enhanced by proper
training and analysis of strategy that can improve the performance
and competitive approach can be gained.

Home Fresh
• Analysis
The next business is the home fresh where the competitive strength
is high and the growth is also high.
• Recommendations
The consistency must be maintained by advancing in new strategy
for the market growth.

Conclusion
D&H Business Portfolio concludes that the business must enhance its
growth in all sectors but must analyse the market growth properly so
as to make the recommended changes. The BCG matrix, GE-
McKinsey matrix and synergy matrix helps the D&H Business to
expand its business and analyse the threats that can be impacted by
several external and internal environment of the business.

References
Waligo, V.M., Clarke, J. and Hawkins, R., 2013. Implementing sustainable
tourism: A multi-stakeholder involvement management framework. Tourism
management, 36, pp.342-353.
Dul, J., Bruder, R., Buckle, P., Carayon, P., Falzon, P., Marras, W.S., Wilson, J.R.
and van der Doelen, B., 2012. A strategy for human factors/ergonomics:
developing the discipline and profession. Ergonomics, 55(4), pp.377-395.
Minoja, M., 2012. Stakeholder management theory, firm strategy, and
ambidexterity. Journal of Business Ethics, 109(1), pp.67-82.
Bourne, L., 2016. Stakeholder relationship management: a maturity model for
organisational implementation. Routledge.
Helmig, B., Spraul, K. and Ingenhoff, D., 2016. Under positive pressure: How
stakeholder pressure affects corporate social responsibility implementation.
Business & Society, 55(2), pp.151-187.