MBA501 Assessment 2: Facebook Stakeholder and D&H Portfolio Analysis

This presentation undertakes a comprehensive analysis of Facebook's stakeholder strategy and D&H Foods' business portfolio. The Facebook section identifies key stakeholders (users, advertisers, employees, and government), evaluates strategic options for each, and recommends specific strategies, including enhancing features for users, adjusting pricing for advertisers, revising performance management for employees, and promoting employment creation. The D&H Foods section analyzes the company's portfolio using BCG, GE-McKinsey, and Synergy matrices, assessing the performance of its five business units (Munchy Biscuits, Pure Juice, Funville Chocolates, Burgers R Us, and Home Fresh). The analysis provides recommendations for each unit, such as continuing investment in Munchy Biscuits and Home Fresh, harvesting Pure Juice and Funville Chocolates, and maintaining effort in Burgers R Us. The presentation aims to provide a strategic overview of stakeholder management and portfolio analysis to improve business performance.

Stakeholder Strategy Development and Implementation
Facebook
[Student Name] – [Student Number]

Introduction
• The different organizations have a large number of stakeholders.
• This makes it very crucial for the business to ensure that they are being to
look out for the different stakeholders present (Eskerod and Larsen 2018).
• The organization which has been adopted for the purpose of the analysis can
be taken to be Facebook.
• Hence, this presentation is focused on understanding the manner in which
Facebook is required to manage the different stakeholders in the firm.

Stakeholder Analysis (summary)
• As the organization has a large number of stakeholders, the previous
assessment identified the manner in which some of these stakeholders hold
adequate importance in the firm (Cuppen 2016).
• The different stakeholders which were analysed can be understood to be as
follows:
Users Advertisers Shareholders Employees Government Communities

Stakeholder Analysis (summary)
• However, after the analysis which was undertaken, it was understood that,
the four most important stakeholders identified for the firm can be taken to be
as follows:
Facebook
Users Advertisers
Employees Governmen
t

The Stakeholder Priority Grid

Swing Stakeholder: strategic options
• The stakeholder who has been selected for the purpose of the Swing
Stakeholder can be taken to be the Facebook users
• The different options present for the analysis can be understood to be the :
• Changing interface
• Changing privacy settings
• Improving features (Cuppen 2016)

Swing Stakeholder:
recommendations
• After examining the various strategic options which are available for the firm,
it can be understood that the strategy most suitable for the firm can be
discussed below.
• The enhancement of portal features.
• The enhancement of the Facebook website features has been chosen because,
the users are the main priority of the firm and their assistance will be very
beneficial for the organization.

Defensive Stakeholder: strategic
options
• The defensive stakeholders have been selected as the different advertisers.
• The various strategic options which are available for the different advertisers
can be taken to be as follows:
• Change pricing policies
• Improvise posting method
• Form new strategies

Defensive Stakeholder:
recommendations
• Having understood the various options which are available for the different
advertisers, it can be rightfully understood that, the option which has been
chosen can be taken to be as follows:
• The pricing policy of the different Advertisers will be changed. This is because
various options are largely available for the different advertisers and with
respect to this, they will be required to deal with these individuals by ensuring
that they are successfully able to capture their needs (Kent and Zunker
2017).

Offensive Stakeholder: strategic
options
• The offensive stakeholders in this scenario, can be understood to be the
Employees. This is because they have high cooperative level and low threat.
• The different strategic options which are available for these employees can
be understood to be as follows:
• Change in employee policies
• Change in overall performance management system
• Introduction of employee incentives

Offensive Stakeholder:
recommendations
• After analysing the various strategic options for the different employees, the
recommendation which has been chosen for them can be understood to be
as follows:
• Change in the performance management system
• There needs to be brought about a change in the overall performance
management system of the different employees which will enable them to perform
well and additionally allow them to undertake initiatives which will improve
employee morale (Kent and Zunker 2017).

Hold Stakeholder: strategic options
• The stakeholders who are present in the Hold category can be understood to
be the Government.
• The different strategic options which are available for Government can be
taken to be as follows:
• Contributing more to the society
• Following cyber crimes and related laws
• Creation of employment

Hold Stakeholder: recommendations
• The strategic options which are present for the Hold stakeholders can be
understood to be as follows:
• Creation of Employment
• As Facebook is performing in the society, it is integral that the firm is successfully
able to engage in creation of employment for the different members as present in
the society.

Strategy implementation
• As the previous slides have discussed the various strategies which need to
be formulated with respect to the firm, it is integral to understand that, the
organization would be able to form adequate strategies to improve the
scenario and deal with the stakeholders in a better manner.
• The different strategic components and frameworks which have been outlined
can be understood to be as follows:
Resource
Allocation
Commitment
Interaction
Evaluation

Swing stakeholder; strategy
implementation
• As discussed earlier, the swing stakeholder which had been selected for the purpose
of the Facebook`s analysis is the Users. The strategy which has been selected for
them can be stated to be as follows:
Stakeholders Facebook Users
Resource Allocation In order to see to it that, the strategy is
carried out successfully, new task forces
need to be built up which will focus on the
overall stakeholder aspect.
Commitment The participation of the management and the
different employees would be required.
Interaction The approach which needs to be adopted
with the Users is Public communication
which assists the firm in attaining long term
success.
Evaluation The strategy will be evaluated by assessing
the overall new users and increased usage
of the Facebook.

Offensive stakeholder; strategy
implementation
• As the offensive stakeholders have been taken to be the employees, the
following strategy has been assigned for them:
Stakeholders Employees
Resource Allocation A new task force needs to be build in order
to ensure that, the employee performance
plans can be assessed and managed
successful.
Commitment The commitment which is required from the
side of the employees can n be understood
to be associated by providing them with
incentives which will encourage the overall
performance.
Interaction In such a case, the implicit negotiation needs
to be undertaken which shall encourage the
employees
Evaluation The performance of the employees after the
appraisal will be assessed.

Defensive stakeholder; strategy
implementation
• The defensive stakeholders are the advertisers and the following strategic
implementation has been planned for them
Stakeholders Advertisers
Resource Allocation A budget will be allocated for the firm which would
assist them in understanding the manner in which they
need to manage the different advertisers.
Commitment The shared values of the different advertisers has to be
planned adequately and maintained accordingly with
the values of Facebook.
Interaction The interaction with the different advertisers will be
based on the explicit negotiation basis/
Evaluation The evaluation needs to be undertaken with the help of
the Implementation and overall strategic control which
assists in ensuring that the firm gains from the initiative.

Hold stakeholder; strategy
implementation
• The hold stakeholder in this case is the Government and the following
strategies have been designed for them.
Stakeholders Government
Resource Allocation To generate employment, a new task force
needs to be assigned with the adequate
responsibility in order to ensure long term
success.
Commitment The commitment with the government has to be
build in regard with the government by active
participation and shared values.
Interaction The communication needs to be undertaken it
the help of the public approach.
Evaluation Strategic control of direction is the key to
success.

Conclusion
• Therefore, it can be largely understood that,
Facebook would be essentially required to undertake
key initiatives in order to engage in long term
successful relations
• The presentation discussed the overall stakeholder
analysis and priority strategy which Facebook has
designed
• Recommendations have been provided for the same.

Portfolio Analysis
D&H Food Group

Introduction
• D&H Business Portfolio
• The D and H Business can be understood to be a 50 year old business
• The name of the firm was changed some time back after it brought in the
healthy unit into its portfolio.
• The presentation will focus on the discussion of the strategic positions of
its portfolios.
Munchy Biscuits Pure Juice Funville Chocolates Burgers R Us Home Fresh

BCG Matrix
?
Relative Market Share
Market Growth Rate
1= Munchy
Biscuits
2=Pure Juice
3=Funville
chocolates
4=Burgers R Us
5=Home Fresh
2 and 4
3
1
5

GE-McKinsey Matrix
Growth
Competitive strength of business
unit
High Med Low
Industry attractiveness High
Med
Low
Growth
Harvest
Selective Harvest
HarvestSelective
SelectiveGrowth
2 and 4
3
15

Synergy Matrix
Threshold of acceptance
Misfits
Incoming:
Benefits from belonging
to portfolio
+-
Fits
+
-
Outgoing:
Benefit to portfolio
Altruists
Givers
Parasites
Takers5
1
2
3
4

Business categorisation
BCG
Matrix
GE-McKinsey
Matrix Synergy Matrix
Munchy Biscuits Question Mark Growth Fit
Pure Juice Question Mark Selective Misfit
Funville Dog Harvest Parasites
Burgers R Us Cow Selective Takers
Home Fresh Star Growth Misfit

Munchy Biscuits
• Analysis
From the given examination, it can be understood that, Munchy Biscuits is
preforming alright in a slow industry and with respect to this, the GE Matrix
recommends the unit to continue operations (Ethiraj, Gambardella and
Helfat 2017).
• Recommendations
It is recommended that the D and H group continues its investment in the
firm.

Pure Juice
• Analysis
It can be rightfully understood that, the unit is not performing well and that, a
strict decision is required to be undertaken in this case.
• Recommendations
It can be recommended to the firm that they will be required to harvest the
portfolio.

Funville
• Analysis
This unit has been performing very poorly. Hence, as per the GE matrix, it
needs to be harvested as even BCG matrix states it to be a dog (Doz 2017).
• Recommendations
It is recommended that Funville chocolates is harvested and that the
company invests its money into performing better operations.

Burgers R Us
• Analysis
This unit can be understood to be a cow in the portfolio as per the BCG
matrix. Therefore, the business can be taken to be a taker as per the Synergy
Matrix.
• Recommendations
Considerable efforts to continue the portfolio unit can be made to benefit in
the long run (Ethiraj, Gambardella and Helfat 2018).

Home Fresh
• Analysis
It can be rightfully mentioned that, the unit is the best performing unit in the
portfolio and is a star when compared to the other units.
• Recommendations
The company needs to enjoy the growth of the firm and invest in it.

Conclusion
• D&H Business Portfolio
• Hence, the presentation assisted in understanding the overall performance
of the portfolio as a whole and examined the capacity of each unit.
• Munchy Biscuits, Burgers R us and the Home fresh seem to be performing
as per the required standard whereas the other portfolios are performing
poorly.

References
• Doz, Y.L., 2017 Strategic management in multinational companies. In International Business (pp. 229-248). Routledge.
• Cuppen, E., 2016. 15 Stakeholder Analysis. Foresight in Organizations: Methods and Tools, p.208.
• Eskerod, P. and Larsen, T., 2018. Advancing project stakeholder analysis by the concept ‘shadows of the context’. International Journal of Project
Management, Volume 36 No.1, pp.161-169.
• Ethiraj, S.K., Gambardella, A. and Helfat, C.E., 2017. Reviews of strategic management research. Strategic Management Journal, Volume 38 No. 1, pp.3-
3.
• Ethiraj, S.K., Gambardella, A. and Helfat, C.E., 2018. Theory in strategic management. Strategic Management Journal, Volume 39 No.6, pp.1529-1529.
• Kent, P. and Zunker, T., 2017. A stakeholder analysis of employee disclosures in annual reports. Accounting & Finance, Volume 57 No.2, pp.533-563.