MBA501 Assessment 2: Facebook Stakeholder and D&H Portfolio Analysis

This presentation undertakes a comprehensive analysis of Facebook's stakeholder strategy and D&H Foods' business portfolio. The Facebook section identifies key stakeholders (users, advertisers, employees, and government), evaluates strategic options for each, and recommends specific strategies, including enhancing features for users, adjusting pricing for advertisers, revising performance management for employees, and promoting employment creation. The D&H Foods section analyzes the company's portfolio using BCG, GE-McKinsey, and Synergy matrices, assessing the performance of its five business units (Munchy Biscuits, Pure Juice, Funville Chocolates, Burgers R Us, and Home Fresh). The analysis provides recommendations for each unit, such as continuing investment in Munchy Biscuits and Home Fresh, harvesting Pure Juice and Funville Chocolates, and maintaining effort in Burgers R Us. The presentation aims to provide a strategic overview of stakeholder management and portfolio analysis to improve business performance.

Stakeholder Strategy Development and Implementation
Facebook
[Student Name] – [Student Number]

Introduction
• The different organizations have a large number of stakeholders.
• This makes it very crucial for the business to ensure that they are being to
look out for the different stakeholders present (Eskerod and Larsen 2018).
• The organization which has been adopted for the purpose of the analysis can
be taken to be Facebook.
• Hence, this presentation is focused on understanding the manner in which
Facebook is required to manage the different stakeholders in the firm.

Stakeholder Analysis (summary)
• As the organization has a large number of stakeholders, the previous
assessment identified the manner in which some of these stakeholders hold
adequate importance in the firm (Cuppen 2016).
• The different stakeholders which were analysed can be understood to be as
follows:
Users Advertisers Shareholders Employees Government Communities

Stakeholder Analysis (summary)
• However, after the analysis which was undertaken, it was understood that,
the four most important stakeholders identified for the firm can be taken to be
as follows:
Facebook
Users Advertisers
Employees Governmen
t

The Stakeholder Priority Grid

Swing Stakeholder: strategic options
• The stakeholder who has been selected for the purpose of the Swing
Stakeholder can be taken to be the Facebook users
• The different options present for the analysis can be understood to be the :
• Changing interface
• Changing privacy settings
• Improving features (Cuppen 2016)

Swing Stakeholder:
recommendations
• After examining the various strategic options which are available for the firm,
it can be understood that the strategy most suitable for the firm can be
discussed below.
• The enhancement of portal features.
• The enhancement of the Facebook website features has been chosen because,
the users are the main priority of the firm and their assistance will be very
beneficial for the organization.

Defensive Stakeholder: strategic
options
• The defensive stakeholders have been selected as the different advertisers.
• The various strategic options which are available for the different advertisers
can be taken to be as follows:
• Change pricing policies
• Improvise posting method
• Form new strategies

Defensive Stakeholder:
recommendations
• Having understood the various options which are available for the different
advertisers, it can be rightfully understood that, the option which has been
chosen can be taken to be as follows:
• The pricing policy of the different Advertisers will be changed. This is because
various options are largely available for the different advertisers and with
respect to this, they will be required to deal with these individuals by ensuring
that they are successfully able to capture their needs (Kent and Zunker
2017).

Offensive Stakeholder: strategic
options
• The offensive stakeholders in this scenario, can be understood to be the
Employees. This is because they have high cooperative level and low threat.
• The different strategic options which are available for these employees can
be understood to be as follows:
• Change in employee policies
• Change in overall performance management system
• Introduction of employee incentives

Offensive Stakeholder:
recommendations
• After analysing the various strategic options for the different employees, the
recommendation which has been chosen for them can be understood to be
as follows:
• Change in the performance management system
• There needs to be brought about a change in the overall performance
management system of the different employees which will enable them to perform
well and additionally allow them to undertake initiatives which will improve
employee morale (Kent and Zunker 2017).

Hold Stakeholder: strategic options
• The stakeholders who are present in the Hold category can be understood to
be the Government.
• The different strategic options which are available for Government can be
taken to be as follows:
• Contributing more to the society
• Following cyber crimes and related laws
• Creation of employment