MBA501: Dynamic Strategy - Stakeholder and Portfolio Analysis

This presentation provides a detailed analysis of stakeholder strategy development and portfolio analysis. Part one focuses on Facebook, identifying generic strategy programs for four stakeholder groups (Swing, Defensive, Offensive, and Hold) and recommending specific strategic approaches for each, including implementation strategies. Part two involves a portfolio analysis of D&H Foods, utilizing the BCG matrix, GE-McKinsey matrix, and Synergy matrix to evaluate the performance and strategic options for its five business units (Munchy Biscuits, Pure Juice, Funville, Burgers R Us, and Home Fresh). The analysis provides recommendations for each business unit based on market conditions and competitive strengths, including suggestions for market expansion, diversification, and potential divestment.

Stakeholder Strategy Development and Implementation
Facebook
[Student Name] – [Student Number]

Introduction
• In the first part of this assessment, strategic
development policies for individual stakeholder
groups of Facebook will be considered.
• Based on the week for discussions, generic strategy
programs for individual stakeholder categories
pertaining to the respective stakeholder groups
will be conducted.
• On the basis of the strategy programs indicated in
this section, strategy program will be undertaken
for individual identified stakeholder groups which
will be consistent with regenerate programs
identified in the previous section. The last section
of this part will be analysing different elements of
strategic implementation regarding the
recommended strategies in the previous sections.

Stakeholder Analysis (summary)
• The week 4 discussion highlight that for stakeholder categories are to be considered
for discussing the strategy programs associating the stakeholders of Facebook.
• The first category is that of Swing stakeholders.
• This category of stakeholders has high Cooperative potential as well as height
competitive threat.
• The next category of stakeholders is defensive stakeholders who have low
Cooperative potential as well as high competitive threat (Ruehl and Ingenhoff 2015).
• The last two categories are that of offensive stakeholders having high Cooperative
potential along with low competitive threat and whole stakeholders who have low
Cooperative potential along with low competitive threat.

Stakeholder Analysis (summary)
• The second group of stakeholders is comprised
of the advertisers. It is evident that Facebook
ads are the primary source of income for
Facebook Incorporation.
• The third stakeholder group of Facebook is
their employees and they rendered value to
the business by means of their contribution to
the operations in social media.
• The last major group of stakeholders of
Facebook is comprised by the government and
other community groups (Abitbol, Meeks and
Cummins 2019).

Swing Stakeholder: strategic options
• Stakeholder management programs for all the four categories
of stakeholders are needed to be undertaken by Facebook.
• As highlighted in the week for module, change the rules
strategies are implementable for dealing with the Swing
stakeholder category.
• This category is larger represented by the advertisers of
Facebook.
• As suggested in the module for, some generic Strategies for
managing Sewing stakeholders are development of formal
rule changes involving the government, changing the
discussion forum for changing the nature of decisions made
in in terms of dealing with the stakeholder group.
• In this context, one of of the specific areas regarding
government policy making as highlighted in module 4 can be
highlighted here.

Swing Stakeholder:
recommendations
• Facebook has been the only digital social media platform that has been
successful in generating about 19 % revenue growth in the last 6 years by
means of digital advertising.
• Facebook and Google has captured the entire 32.7 billion US dollars
growth scope in digital advertisement spending in the initial half of 2018.
• However, in contrast the advertisement shares of all other major social
media platforms fill down by 3% (Martin 2016).
• Analysing the reason behind the success of Facebook venture with the
advertisers, it can be highlighted that the intermittent relationship that
Facebook shares with the advertisers is the primary aspect ofthe
stakeholder management strategy of Facebook for the advertisers' group.

Defensive Stakeholder: strategic
options
• There are three main Strategies for managing the defensive
stakeholders.
• In the first place, Facebook has reinstated as well as reinforced some
change in perception regarding the organisation to the users who
form the stakeholder category.
• There also maintaining their existing programs by developing new
opportunities for users to interact with each other through Facebook
and they are empowering the users more and more thereby allowing
them to drive the transaction processes (Alonso-Cañadas et al. 2019).

Defensive Stakeholder:
recommendations
• The social network that
Facebook uses has been
utilised by various kinds of
users, for personal, professional
as well as commercial basis.
Currently Facebook has spread
their utility and because of
which the importance of
Facebook as a tool for
connectivity and personal
communication has reduced to
some extent.

Offensive Stakeholder: strategic options
• There are three different
Strategies for managing the
offensive stakeholders.
Employees are the offensive
stakeholders of Facebook. The
first strategy is to change the
current perception of this
stakeholder category
regarding the organisation.

Offensive Stakeholder:
recommendations
• Employees engagement Strategy of Facebook is much popular and
many small organisation try to follow the Facebook model of
employment.

Hold Stakeholder: strategic options
• The module also reflects three important Strategies for managing the
hold stakeholders (Martin 2017).
• Different strategies to monitor their existing programs in order to
analyse their advantage or disadvantage in context of operations of
Facebook.
• The others stages include actions for guarding the organisation
against changes during the transaction policies.

Hold Stakeholder: recommendations
• There is very less adverse relationship between Government forces
and Facebook. Although researchers are of the opinion that
government forces are not likely to reduce the campaign impacts of
Facebook.
• However, many of the national governments are claiming that
Facebook should take corrective measures so that the terrorist groups
are not able to utilise internet as a recruitment as well as propaganda
arm.
• On 15 March the Christchurch shootings were live streamed on
Facebook.