MBA501: Strategic Leadership Analysis of Essendon Food Solutions

This report provides a strategic leadership analysis of Essendon Food Solutions (EFS), examining the company's capacity for disruptive innovation. The analysis covers internal perspectives, including human resources, organizational culture, resource distribution, and organizational structure, identifying strengths and weaknesses in each area. External factors, such as commitments and regulations, are also evaluated for their impact on innovation. The marketing perspective is analyzed, focusing on marketing strategies and customer relations. The report also assesses the technology perspective, emphasizing the importance of technological advancements for organizational performance. The conclusion summarizes the key findings and offers recommendations for improving the application of disruptive innovations within EFS, suggesting strategies for recruiting experienced workers and implementing training programs to enhance the company's ability to adapt and thrive in a competitive market.

STRATEGIC LEADERSHIP
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STRATEGIC LEADERSHIP
Table of Contents
1. Introduction............................................................................................................................2
2. Internal Perspective................................................................................................................3
2.1. Human Resource.............................................................................................................3
2.2. Organizational culture.....................................................................................................3
2.3. Resource distribution......................................................................................................3
2.4. Organizational structure..................................................................................................3
3. External Perspective...............................................................................................................4
3.1. Commitments..................................................................................................................4
3.2. Regulations......................................................................................................................4
4. Marketing Perspective............................................................................................................4
5. Technology Perspective.........................................................................................................5
6. Conclusion..............................................................................................................................6
References..................................................................................................................................7
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STRATEGIC LEADERSHIP
1. Introduction
Innovation is one of the crucial strategies for a business organization to improve its strategies
and performance. Most of the organizations pursue the same techniques of modifications to
improve their business strategies as well as to increase their revenues by applying a different
and innovative approach to organizational planning. EFS was founded by Jonathan Jacob and
Henry Shults. At present the company has more than 800 workers which supports the
company globally.
The case study will intricate the different viewpoints from internal and external perspectives
and understand the various functions and modernizations that have been executed in the
organizational structure. This case study puts focus on the marketing strategies of Essendon
Food Solutions and categorizes the approaches of the marketing campaigns of the company.
Modernization is one of the crucial aspects of an organization. This case study highlights the
important areas of the organization regarding technological improvements within the
company.
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STRATEGIC LEADERSHIP
2. Internal Perspective
2.1. Human Resource
Human resource management is a critical part that is related to the success of Essendon Food
Solutions. Numerous issues are being identified concerning the staffing process of the
company (Albrecht et al., 2015). The HR executive of the firm is responsible for enhancing
employee management, but on the other hand, the company is facing an issue that needs to be
identified. The issue is that the HR managers have not recruited the appropriate persons for
the work profile, which in turn had led to abolish the rate of productivity in the workplace.
2.2. Organizational culture
ESF has framed its organizational culture in such a manner where employees have been
designated as the forerunner of the company. Due to this, the employees gain the significant
power in decision making in favor of the company. This culture helps in making some critical
decisions more accurately (Bortolotti, Boscari and Danese, 2015). These employees are
proficient of dealing with real-world issues as they are experienced in this field and have
hands-on knowledge about it.
2.3. Resource distribution
Resources are one the vital parts of the organization that must be attained in order to upsurge
the sustainability of the overall development. The company is managing a healthy
relationship with the shareholders for supporting innovations. It also benefits the firm to
capitalize on new disruptive innovation, which will help the organization to accomplish
higher milestones for the company in the near future.
2.4. Organizational structure
The organizational structure of Essendon Food Solutions (EFS) is a vital area having a
medium strength with a workforce of about 800 employees (Bilal and Ahmed, 2016). It is
appropriate for the organization to have a smaller structure than a large company having a
vast employee base. ESF has a well-planned organizational structure which can be improved
in order to support the application of the troublesome innovation within the organization.
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STRATEGIC LEADERSHIP
3. External Perspective
There are several external viewpoints available in every company, which helps them to
understand the several purposes and dynamic forces possible that can affect the performance
of the business. The significant factors are discussed below:
3.1. Commitments
Commitments are one of the significant factors with the help of which the company can
manage the entire industry and earn revenues from the market. EFS is committed to their
relationship with their shareholders, investors and suppliers. Without their backing, the firm
cannot work or produce goods to sell in the marketplace. The company is maintaining a good
relationship with its shareholders it is allowing the company to create innovative methods to
improve their product and stay ahead in the market (Ocasio and Radoynovska, 2016). ESF
follows the latest market trends, which helps it to gain more market and earn more profit than
other companies.
3.2. Regulations
The flow of invention can be pretentious if the regulations of the organization are not suitable
for the business structure. In any business firm, it is essential to have idea management or
policy improvement structure to increase productivity. In ESF, the significant decisions are
being taken by the higher officials, and no innovative policies and ideas are circuited to the
employees. So, if they improve their system, which will allow other employees to interact
and contribute to decision making, this would be an advantage the organization.
4. Marketing Perspective
The marketing department is considered as the essential part of a business, which helps an
organization to display its products and also promotes the company in front of its customers.
A marketing department helps the company to increase its sales by taking innovative ideas to
market their products which directly helps in reaching out to different customer base and thus
increase in profitability. In this competitive market, an organization needs to have a good
marketing structure. The focus of the marketing department is to emphasize product selling,
which can do my proper R&D for the company.
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STRATEGIC LEADERSHIP
Furthermore, the marketing lineup is concentrating on refining their skills by applying
numerous strategies that will help the firm to achieve its sales goal. The HR unit of the
company is also concentrated on some specialized training process to sharpen the skills of
their marketing employees by educating them with the modern techniques that are a current
trend in the business world. Lastly, the company has understood that in order to achieve
proper growth, the development of its employees is essential.
5. Technology Perspective
Technology is one of the crucial spheres that can estimate the ascendency standard of the
company. Any company which is much improved in terms of technology can create an
advance growth in the competitive market (Cascio and Montealegre, 2016). Technology,
benefits the organization to influence its profitability and empowers the integrated
performance of the company, that frames maximum revenue for the organization.
Troublesome modification, however, needs the updated technological architectonics to
handover the best quality of performance. In order to create an outstanding technical stand for
their work, Essendon Food Solutions (EFS) has endowed a lot.
In many cases it has been perceived that possessing the technical equipment within the
organization does not afford any addition profit until the efficient person in utilizing that
technology for the advancement of the organization. Both the development and research
department of the organization has the liability to use the technology for strengthening the
performance of the business (Huang et al., 2016). The teams of both the mentioned
departments are doing proper job with the help of the technical equipment. Due to the fact
that the departments have lesser acquaintances in the field of technology, maximum technical
equipment remain unutilized. As an aftereffect, the company is unable to use the instruments
that are present within the workplace. Moreover, it is combating the troublesome innovations,
which are essential for the development of Essendon Food Solutions (EFS).
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STRATEGIC LEADERSHIP
6. Conclusion
Grounded on the above analysis, it can be concluded that the company, Essendon Food
Solutions (EFS) in the recent years have incorporated innovation in its workplace due to
which there is a constant rise in the sale. The study has also emphasized on the diverse
aspects of the organization. That is combating the application of the troublesome innovations
within the workplace. The report has amplified the various internal prospects that are
impinging the performance of the business for inadequate supplies of capable workers
oriented to a business figuration. However, certain external aspects have been identified and
elaborated to determine the significance of the external prospects. The discussed factors are
framing obstacles for the modifications.
The context has deliberated the advantages of the marketing strategies and the representatives
in the company. Simultaneously, the present position of the marketing representatives has
also been amplified. EFS has endowed in large amount in making advanced technologies but
as there are lack of capable workers, the technologies remain unutilized. For that it is
recommended to concentrate on the recruiting experienced workers and organize training
programs for the current employees. Through the application of the different effective
strategies, the organization can fruitfully impose infinite troublesome innovations that are
needed for the organization.
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References
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Organizational culture and soft lean practices. International Journal of Production
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[Accessed 27 Sep. 2019].
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Organizations. Annual Review of Organizational Psychology and Organizational Behavior,
[online] 3(1), pp.349-375. Available at: http://10.1146/annurev-orgpsych-041015-062352
[Accessed 27 Sep. 2019].
Huang, K., Wu, J., Lu, S. and Lin, Y. (2016). Innovation and technology creation effects on
organizational performance. Journal of Business Research, [online] 69(6), pp.2187-2192.
Available at: https://shop.tarjomeplus.com/UploadFileEn/TPLUS_EN_4393.pdf [Accessed
27 Sep. 2019].
Legge, K. (1995). What is human resource management?. Human Resource Management,
[online] pp.62-95. Available at: https://link.springer.com/chapter/10.1007%2F978-1-349-
24156-9_3 [Accessed 27 Sep. 2019].
Ocasio, W. and Radoynovska, N. (2016). Strategy and commitments to institutional logics:
Organizational heterogeneity in business models and governance. Strategic Organization,
[online] 14(4), pp.287-309. Available at:
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