MBA600 Capstone Portfolio: Wesfarmers Business Strategy & Analysis

This MBA capstone project provides a comprehensive analysis of Wesfarmers, an Australian conglomerate, focusing on its marketing strategies, competitive advantages, and overall business model. The portfolio utilizes various frameworks such as the 4Ps of marketing, SWOT analysis, and Porter's Five Forces to evaluate Wesfarmers' market position and identify opportunities for growth. The study also explores the importance of innovation, management competencies, and strategic change in driving the company's success. Furthermore, it includes a self-reflection on the learning outcomes and experiences gained through teamwork, highlighting the importance of communication and leadership in achieving organizational goals. The project concludes by emphasizing the significance of understanding business models and problem-solving techniques in the context of Wesfarmers' operations.