This presentation provides an overview of the impact of an aging population on the healthcare sector, focusing on stakeholder perspectives, challenges, opportunities, and ethical responsibilities. It examines the financial pressures on services, the increasing complexity of care requirements, and the skills gap within the aged care industry in Australia. Challenges such as the lack of expert staff, heavy regulation, and long-term financial stability are discussed, alongside opportunities like building employer brands and leveraging older market understandings. The presentation also highlights the importance of ethical considerations and provides recommendations for a strategic response, including a single Elderly Care Act, reviewable assessment processes, and transparent financial backing. References to various academic articles and industry reports are included to support the analysis.