Strategic Project Management MBA641: Case Study Performance Analysis

This project evaluates the performance of three case studies: DeGrandis Running Shoes, the Australian Olympic Committee (AOC) Partnership, and Ladybird Sporting Apparel, as part of the MBA641 Strategic Project Management course. The assessment requires a 15-minute video presentation analyzing each project's alignment with strategic goals and ethical standards, utilizing a Project Performance Scorecard (PPS), drawing conclusions, and providing recommendations. The DeGrandis case examines the development of a new shoe cushioning, the AOC case focuses on a bribery scandal, and the Ladybird case studies a marketing and sales decline. Each project is assessed based on commentary, a PPS snapshot, conclusions, and recommendations, covering strategic and ethical alignment, project performance, and suggestions for improvement. The evaluation considers factors such as budget overruns, ethical breaches, and marketing effectiveness, offering insights into project success and failure within the context of strategic management principles.

DeGrandis Running
Shoes CASES

DeGrandis
Shoes

Background
 DeGrandis Shoes were running over budget
 Project team developed new shoe cushioning to reduce the budget
 Outsole the rival brands
 Governing team were unhappy as the project was performed without
following code of conduct

Project Alignment with strategic
goals and ethics
Project Alignment with strategy
The project was well aligned as per the strategy developed. They
succeeded in making the stakeholders happy and increased the
company revenue over $5 million.
Ethical
The process followed was unethical

Project Performance Score Card
Dimension Score Explanation
Stakeholders 7/10 External stakeholders
were happy but
internal stakeholders
were not
Project process 8/10 High optimization
implemented
Innovation and
learning
9/10 High innovation
implemented
Quality 8/10 New technology
implemented
Benefit 8/10 High benefit
Use 7/10 High usage of the new
technology

Conclusion
 The project was a success
 Code of Conduct was not followed
 External stakeholders were satisfied but internal stakeholders were
not

Recommendation
 Abide by the code of conduct
 Provide proper training to the employees so that outsourcing is not
required.
 Check background of the contractor before collaborating

Australian Olympic Committee
(AOC) Partnership

Background
 DeGrandis Sporting goods became the official supplier of Olympics
 Proper identification of stakeholders were made
 Project was a success
 Senior manager of DeGrandis Sporting goods was cought taking bribe
from AOC
 Project failure

Alignment
 Strategic Alignment
High strategic alignment
 Ethical Alignment
Poor ethical alignment

Project Performance Score card
Dimension Score Explanation
Stakeholder 9/10 Proper consideration
was made and hence
high stakeholder score
can be provided.
Project process 9/10 Proper collaboration is
made
Innovation and
Learning
8/10 High innovation
Quality 8/10 High quality
Benefit 6/10 No benefit was
received due to the
scandal
Use 8/10 The entire system was
of no use.

Conclusion
 Project was a failure
 Improper assessment of data
 Inefficient marketing strategy