University Project: MBA 642 Levi Jeans Project Management Plan Report

This report presents a detailed project management plan aimed at transforming the Levi Jeans Type 1 project from a market failure into a success story. The plan is structured around the five stages of project management as defined by PMBOK: initiation, planning, execution, monitoring and control, and closure. The initiation phase focuses on assessing project feasibility and defining objectives, utilizing tools like business case documents and feasibility studies. The planning phase outlines the creation of a comprehensive project plan, including scope statements, work breakdown structures, Gantt charts, and risk management plans. The execution phase emphasizes resource allocation and task assignment to achieve project deliverables. The monitoring and control phase involves tracking key performance indicators, managing changes, and ensuring the project stays on track. The closure phase involves finalizing documentation, releasing resources, and documenting lessons learned. The report also identifies high recycling rates and public review as key success criteria, and recommends Asana as a suitable project management software. The report leverages research and common sense to develop a practical and effective project management strategy for the Levi Jeans initiative.

Running head: MBA 642 PROJECT INITIATION, PLANNING AND EXECUTION
MBA 642 PROJECT INITIATION, PLANNING AND EXECUTION
Name of the Student
Name of the University
Author Note:

1MBA 642 PROJECT INITIATION, PLANNING AND EXECUTION
Table of Contents
Introduction..........................................................................................................................2
5 Stages of Project Management Plan.................................................................................3
Success Criteria...................................................................................................................7
Software...............................................................................................................................8
Conclusion...........................................................................................................................8
References..........................................................................................................................10

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Introduction
Levis stand out to be as the best leading brand among the apparel firms. The organization
is focused on design and marketing of jeans, tops, footwear and related accessories. Levis focus
on market its products in three of the regions that are the Asia Pacific, Europe and America. The
marketing strategy of the organization is merely inclusive of television ads with old recordings
(Kerzner, 2017). Levis stand out to be as one of the iconic brand on global platform. It was
originally produced by Bavarian immigrant at the time of dying years. At present, Levis come up
with the ways required for defining the iconic significance on the global platform. Levis have to
come in such a way that it can define the overall essence of the brand better than most of the
product. In the year 2002, UK version of magazine have highlighted Levis as the clothing brand
and staple to global wardrobe.
In the coming pages of the report, a project management plan has been created by using
five stages of project management plan. The next part deals with use of success criteria and
software from the previous assessment.
Mistakes of Levis Type 1 jeans
 Instead of focusing on the core brand value, Levis completely confused most of the jeans
buyers with range of limitless collection of style. In the long run, expansion of the brand
will ultimately reduce the brand value. It will ultimately reduce the overall power and
even weaken the image of individual.
 Levis need focus on its overall strength. If Levis stand for anything then it is original
jeans. In order to completely recover, Levis need to consodilate and even strength its
brand identity.

3MBA 642 PROJECT INITIATION, PLANNING AND EXECUTION
 At the time of launching new product, Levis need to understand the issues in convincing
its consumer.
5 Stages of Project Management Plan
As per PMBOK (Project Management Body of Knowledge), the success factor project
for Levis can be divided into five stages (Meredith, Mantel Jr & Shafer, 2017). All of these five
stages are carried out sequentially so that it can be done out of order. At the time of project
changes, project manager would like to go for the planning stage.
Initiation of Project
This stand out to be first stage of the project lifecycle for changing the failure of Levis
into magic and success of firm. It stand out to be point where the project is valuable and all of its
feasibility is measured (Heagney, 2016). Project Manager makes use of two kinds of tools that
help in deciding for pursuing the project.
Business Case Document: The document helps in justifying the project need of Levis,
which is inclusive of estimation of financial benefits of project for its success.
Feasibility Study: It stand out to be an evaluation of project goals of Levis success
project, cost and timelines that helps in analyzing the point whether the project needs to be
executed or not (Fleming & Koppelman, 2016). It helps in creating a balance in between
requirements of the Levis success project that are not there in given resources.
Levis needs to develop both business case document and feasibility report with
understanding of its customer base (Turner, 2016). This merely comprises of all the required

4MBA 642 PROJECT INITIATION, PLANNING AND EXECUTION
information (ongoing issues due to Levis Type 1 jeans) required for carrying out function
including scope statement, initial budget of project and lastly primary stakeholders.
Project Planning Stage
As soon as the project receives the approval, there is a need for proper plan which can
guide the team members of Levis type 1 jeans project for its success. This step merely helps in
guiding it with time and budget. A properly written project plan provides an overview of
resources along with finance and required materials (Huda, 2018). Project Plan provides the team
with a suitable direction for giving output of proper quality. In addition, this also helps in
handling risk, creating acceptance along with benefitting stakeholders. The project plan is helpful
for team members to be completely prepared for the course of project. It is very much helpful in
understanding scope, cost and timeframe of the project.
A list of aspects needs to be taken into account for roles and responsibilities for the Levis
project (Jamali & Oveisi, 2016). There is a list of document which needs to be created during
this stage of the project.
Scope Statement: This document completely defines business need of Levis and the
benefits of project, a key milestone, deliverables and lastly, objectives (Cheng, Malik &
Sorooshian, 2017). A scope statement can easily change during the project but it requires
approval of sponsor and project manager of Levis.
Work Breakdown Structure: It stands out to be a visual overview of success project of
Levis type 1 jeans which can be broken down into some manageable section.
Milestone: This helps in identifying the high-level of goals that require to be met through
the whole project of Levis.

5MBA 642 PROJECT INITIATION, PLANNING AND EXECUTION
Gantt chart: It is just a visual timeline that is required for planning out task along with
visualizing project timeline for success project of Levis.
Communication Plan: As the success plan for Levis requires the involvement of
stakeholders (Xue, Baron & Esteban, 2017). There is need for developing a proper message for
project and building a schedule for communication with different team members for this success
project.
Risk Management Plan: This merely focus on identifying all the required risk in this
successful project of Levis type 1 jeans (Verma, 2017). Some of the common risk in the Levis
success project are changing requirements, cutting budgets and lack of resources.
Project Execution Stage
This particular stage stand out to be common, which is associated with project
management. Execution is all about creating deliverables which can easily satisfy the need of the
customer (Neves, 2017). Team members can make this happen by proper allocating of resources
and keeping the team members of Levis type 1 jeans success project completely focused. It is
completely based on the idea of assigning the task to the team members of this project. Overall
execution of this success project completely depends on the planning stage. Both works and
effort of team members are seen in the execution stage that is derived completely project plan of
Levis. In this stage, most of the project work is done. It is the sole responsibility of the project
manager to manage the work and carry out the whole work (Ghristian, 2016). Project
deliverables are completely produced and given to project sponsor. Two key aspects of project
document in this particular stage are

6MBA 642 PROJECT INITIATION, PLANNING AND EXECUTION
Update of status: It is the duty of project manager of Levis success project to help in
updating status with respect to requirement of project management plan. It provided updates that
include cost and schedule along with the project execution.
Communication with Stakeholders: Stakeholder requires to establish communication
within their terms for the required information (Bach, 2018). Considering the execution phase of
project of this Levis success project, communication is done and outline in the project
management plan.
Monitoring and Control Stage
Proper monitoring and control can be combined with the execution stage as they merely
occur at the same instance. As the team members of Levis execute the project, they aim to
monitor their own development (Lock, 2017). Proper monitoring of task help in preventing scope
creeps along with an evaluation of key performance indicators. This also helps in tracking
variation with respect to cost and time. It helps in keeping the project to move in smooth way.
This helps in managing different kind of changes in the requirements project success. There is
need for analyzing both cost and time which is done for understanding the degree of variation
(Meredith, Mantel Jr & Shafer, 2017). It is all about analyzing and suggesting the Levis project
to keep it on track. For preventing failure in the project, the reason for project failure and ways of
preventing are discussed.
Project manager of Levis success project will track two either of five key performance
indicators like
Objectives of Project: Analyzing the project with respect to budget and schedule stands
out to be the biggest indicators for project if it meets the objective of stakeholders.

7MBA 642 PROJECT INITIATION, PLANNING AND EXECUTION
Tracking Cost and Effort: Project Manager will take into account both cost and resource
so see if the project is on track or not. This particular kind of tracking provides the completing
date and present performance of Levis success project.
Performance of Project: This helps in monitoring any kind of changes in this Levis
success project. This merely takes into account the considerable value and kind of problem
which arises.
Project Closure
Team members that are close to a project that is finished Levis project are delivered. In
this scenario, communication completion to stakeholders and release to another kind of project.
It stand out to be important step in lifecycle of project that helps the team members to properly
evaluate and documenting the details of project (Heagney, 2016). Project Manager can make use
of earlier project mistakes and success for building much stronger processes and successful team
members. The final document needs to following parts like
Funding: The final budget of the project is completely confirmed and excess of funding
is raised for general revenue.
Final Details: Documenting the actual work done and building drawing needs to be done
for future reference.
Releasing resource: Project team, equipment and other kinds of resource required to be
returned to right place.
Lesson Learned: Documentation of key lesson that are learned during this project stand
out to be invaluable for upcoming project.

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Success Criteria
From the assessment 1, two success factors which can be used for Levis type 1 jeans
success project are high recycling rates and public review.
High recycling rate: Recycling of Levis jeans stand out to be very much beneficial
aspect for environment. Considering the social and economic view point, this stand out to be
completely opposite to landfilling. The biggest plus point for recycling of textile stand out to be
good opportunity for reuse of clothing. By reuse of type 1 jeans, an individual can easily avoid
pollution and production of pollution.
Public Review: The point should be noted that public review stand out to be trustworthy
in comparison to advertisement. Levis needs to understand that it can reach thousands of
customer and even help in driving more sales. This stand out to be effective instrument in the
domain of marketing. Levis should understand that around 85% of the customers trust the review
of consumer much similar to personal recommendation.
Software
In this successful project of Levis, asana software can be used as this stand out to be
famous and one of the simple kind of project management tool. This is merely used by most of
the start-up team members as it was easily accessible (Turner, 2016). The software is merely
used so that it can focus on goals, particular task and objectives which help in managing a
different kind of project on a single platform. The software stand out to be helpful in all the five
stages of project. By making use of Asana, a task can be easily organized and be on track. Work
can be structured in such a way that it can work best for the team members. Both goals and
priorities can be benchmarked as per pace and provided deadlines (Huda, 2018). The project can

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be followed continuously on each and every stage of the project. It is the duty of the project
manager to keep a track of work that is standing and its sole responsibility.
Conclusion
The above section help us in reaching to point that this report is about Levis which is an
American organization known for its denim jeans. It has merely four brands under the portfolio
that is Levis, Dockers, Denizens and Signature. The brand stand out to be popular although it has
travelled through many low and ups. The brand stand out to be as one highest sold brand on
global platform. Levis makes use of both demographic and geographic segmentation strategies
that provide different kind of offering provided in the market. A mixture of differentiation and
mass for target strategies is used by Levis for satisfying the overall need and wants of different
consumer group. Levis makes use of some extensive offers to customers by making use of
channels like multi-brand outlets. Some of the exclusive brand outlets are organization owned
outlets and franchised outlets. A project management plan has been created for Levis by making
five stages of PMBOK.

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References
Bach, M. S. (2018). She Has Good Jeans: A History of Denim as Womenswear.
Cheng, J. K., Malik, Z. A., & Sorooshian, S. (2017). Understanding the Interrelationship
Between Different Knowledge Areas in PMBOK Through the Development of System
Dynamics Model. The Social Sciences, 12(3), 473-481.
Fleming, Q. W., & Koppelman, J. M. (2016, December). Earned value project management.
Project Management Institute.
Ghristian, I. D. (2016). Pengaruh harga diskon, kualitas produk, citra merek, dan iklan terhadap
minat beli celana jeans Levi’s di Surabaya. Journal of Business and Banking, 5(2), 319-
336.
Heagney, J. (2016). Fundamentals of project management. Amacom.
Huda, M. (2018). IMPLEMENTATION OF PMBOK 5TH STANDARD TO IMPROVE THE
PERFORMANCE AND COMPETITIVENESS OF CONTRACTOR
COMPANIES. International Journal of Civil Engineering and Technology
(IJCIET)., 9(6), 1256-1266.
Jamali, G., & Oveisi, M. (2016). A study on project management based on PMBOK and
PRINCE2. Modern Applied Science, 10(6), 142-146.
Kerzner, H. (2017). Project management: a systems approach to planning, scheduling, and
controlling. John Wiley & Sons.
Lock, D. (2017). The essentials of project management. Routledge.

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Meredith, J. R., Mantel Jr, S. J., & Shafer, S. M. (2017). Project management: a managerial
approach. John Wiley & Sons.
Neves, R. F. (2017). O jeans em sete cores: uma análise de representação da campanha Pride
2016 da Levi’s Brasil no Instagram.
Turner, R. (2016). Gower handbook of project management. Routledge.
Verma, S. (2017). Women’s wear competition in denim jeans and consumer analysis. NIFt-
Mumbai.
Xue, R., Baron, C., & Esteban, P. (2017). Optimizing product development in industry by
alignment of the ISO/IEC 15288 Systems Engineering Standard and the PMBoK Guide.