Employee Relations and Performance at MCD: A Comprehensive Analysis

This assignment investigates the crucial aspects of employee relations and performance management at McDonald's (MCD) and their impact on overall organizational effectiveness. The analysis begins by exploring why enhancing employees' performance is vital for team building and achieving organizational success, ultimately increasing competitiveness in the market. A comprehensive review of existing literature underscores that well-managed employee relations contribute to fostering a collaborative environment essential for high productivity levels. Key HR practices at MCD are evaluated concerning their influence on employee satisfaction and retention. The research also delves into various methods used by MCD to manage performance, emphasizing continuous improvement strategies aligned with organizational goals. Further examination reveals the role of government in regulating employment practices within MCD, ensuring fair treatment and compliance with labor laws. By employing a mixture of qualitative and quantitative research methodologies, this study offers insights into how effective HR management can lead to better employee engagement and improved business outcomes at McDonald's.

RESEARCH PAPER

TABLE OF CONTENTS
TOPIC..............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
LITERATURE REVIEW................................................................................................................3
RESEARCH METHODOLOGY.....................................................................................................4
DATA ANALYSIS..........................................................................................................................5
RECOMMENDATION...................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCE...................................................................................................................................9

ILLUSTRATION INDEX
Illustration 1: Financial position of MCD........................................................................................2
Illustration 2: Expenses incurred by MCD for employee relations.................................................6

TOPIC
“How well McDonalds manages its labour/employee relations”.
INTRODUCTION
Employee relation is crucial for any organization to create understanding among them
and its effective environment. It impacts on coordination among employees regarding team
building and meet entity's goals. The present report is based on study of analysing managing
employees/labour relations within McDonalds. It is world famous fast food service provider of
US. In this report, authors' views on significance of labour relation is to be understood influences
entity's effectiveness. Including this, research methods and outcomes as data analysis are to be
discussed in respect of managing workers' relation for the entity. However, importance of labour
relation for MCD is to be understood in the given research report.
Background:
MacDonalds is worldwide and headquartered in Chicago has approx 36000 stores
globally. It is known for providing variety of fast food of delicious flavours also provides online
delivery of its goods and services. Including this, it has gained 25000 billion of revenue for fast
food services and has effective goodwill in international market Andrews and Hampel, (2015).
However, around 375000 employees are working for its services which demonstrate
effectiveness of the entity. In this regard, annual stock price and revenue of MCD can be
identified as:
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However, MCD emphasis on labour relation within and emerging interest towards
supporting team as well. However, workers work for the entity are as managers, cook, waiters
and other assistants. It demonstrates large labour force and effective corporation among them. In
addition to this, trade union and government agencies work for maintaining employee relations
effectively as well protecting them from harm. However, labour force and relations among
workers are effective which can be maintained and improved for the further years.
Aim of the research:
“To identify significance of managing employee/labour relation for entity's effectiveness:
A case study on MacDonalds”.
Objectives of study:
Following objectives are set for the research regarding labour relation within MCD:
 To understand concept of labour relations.
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Illustration 1: Financial position of MCD
(Source: MCD's economic position, 2017).

 To identify usefulness of managing workers in terms of team building and achieving
effectiveness of MCD.
 To analyse positive impact on business operations and workers' performance for working
on its management.
 To recommend suggestions for managing workers' relation and encouraging them
towards working together for MCD.
Rationale of the research:
This research paper is on understanding importance of managing workers' performance
and motivating them for team building to meet entity's goals. In this regard, scholars' opinions on
usefulness of getting coordination of employees for working in group is discussed Gale and
et.al., (2013). Likewise, research on workers' contribution in food serving, marketing and
customer dealing within MCD will identify through secondary data collection methods.
Including this, role of government, trade unions and industry are will understand for MCD and
its growth.
LITERATURE REVIEW
Employee relations and group's efficiency
According to Huang and et.al., (2013) workers' coordination in team building influences
its efficiency also impacts on its environment positively. It is essential to manage labour relations
within any organisation for creating understanding among them towards working together.
However, MCD works for maintain labour relations and emerging interests towards group
efficiencies at higher level. For this purpose, development programs are conducted to enhance
working efficiencies of workers effectively. Besides this, trade union and government's policy
plans are applied for employee relations and protecting workers from harm effectively.
On the contrary to this, Kuntz and et.al., (2013) claim that is difficult to get an
individual's contribution in team building and supporting each other for working together.
Therefore, team's environment get disturbed as occurrence of disputes and conflicts among them.
It is essential to analyse an individual's working ability and segmenting work according to it
which will be effective to enhance group's efficiency.
Usefulness of managing labour relations
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In opinion of Landt and Melville, (2013) managing labour relation is vital for effective
team building and encouraging them towards better performance. It impacts on quality of
working together as well gaining their contribution towards achieving goals. Including this, it is
linked with creating positive atmosphere of the company and reducing conflicts among them. On
analysing labour relations within MCD, it is recognised that it works for enhancing working
efficiencies and building up their confidence for working together. However, managing
employee relation is effective for creating positive environment of the environment and good
bonding among them to meet goals.
Author claims that Lazarus and et.al., (2014) satisfying employees with their job and
getting their contribution in team building is a challenging task. Similarly, it is costly to conduct
training and development programs as well working for enhancing their abilities. Likewise, it is
difficult to focus on each individual's performance in group and further working for their
improvements. Therefore, it is required to maintain employees' performance and emerging their
interest for effective contribution in team to reach out set targets.
RESEARCH METHODOLOGY
Data collection is a method of research process for analysing business and market
performance of MCD. However, it is done through primary and secondary data collection by
which variety of ideas are generated for decision making regarding managing further business
operations. In primary data collection method, researcher conducts survey, face to face interview,
door to door asking questions and so on O'Leary, (2013). It includes qualitative and quantitative
research methods for which different ideas are generated to improve business performance. In
accordance to this, qualitative research process is for analysing respondents' attitude, views on
products and services. While, quantitative research process is done through identifying
respondents' views quantitatively as of measurement and counting. Therefore, actual business
performance of the entity is identified on which decisions are made to increase efficiency of the
entity. However, by conducting survey with workers of the entity, it is analysed they coordinate
in team for working together also relations among them are quite effective. It impacts on healthy
and positive environment of the organisation for which workers support each other to meet
entity's goals efficiently. However, they are pleased with working in group for serving food and
maintaining relations with people efficiently.
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Likewise, under secondary data collection, investigator collects data using ready and
prepared materials such as reading articles in books and magazines, social networking platforms
etc. Apart from this, researcher is to gather information using balance score cards for which
employee turnover ratio can be identified. It is related with entity's business and marketing
performance to be improved in further years. However, variety of ideas are generated in relation
to improving their performance and working styles efficiently. In addition to this, it can also
evaluate that how MCD manages its workers' performance as of preparing strategies and training
for increasing their working efficiencies. Along with this, it is beneficial for analysing innovative
techniques to develop employees' working styles and gaining their participation in team work.
Besides this, it is also identified how its behave to deal with situations occurred within
organisation Data collection methods, (2016). Therefore, management of employee relation in
fast food restaurant can be identified by which different ideas are generated to manage team
effectively.
DATA ANALYSIS
For recognising employee relation management of MacDonals, last years' data is to be
analysed. Likewise, authors' views on importance of labour relation to achieve organisation's
effectiveness Speight and et.al., (2016). It is to identify different ideas for emerging their interest
towards working together and its influence of conducting training and development programs. In
addition to this, knowledge of government, trade union and other agencies working for employee
relation is analysed. However, gained outcomes from reading articles and suitability work for
improving employee relations are to be discussed as:
It is analysed that employee relation is crucial for emerging feeling of team members
towards accomplishing tasks and meeting organisation's goals effectively Andrews and Hampel,
(2015). Therefore, positive and effective environment of MCD can be created impacted on its
effectiveness. Likewise, good understanding is created among labour for supporting each other
and improving their working efficiencies. It is beneficial to gain workers' participation for
working in group and creating positive entity of the entity effectively.
For identifying importance of managing labour relation within MCD, researcher is to
analyse their performance and behaviour in team (Ricciardi and et.al., 2015). In this regard,
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estimated annual cost provided by MCD for public assistant to its employees is to be identified
as:
However, in comparison to other fast food restaurants, MCD incurred the highest level of
1.2 billion. It demonstrates good employee relations and increasing in their working efficiencies.
Government and trade union of US also work for managing employees' relations and
improving their performance. However, different rules and regulations are amended for
protecting labour such as; insurance policies, working hours, weekly off and so on. It is to satisfy
them with job and increasing interest for MCD Kuntz and et.al., (2013). Therefore, effective
employee relations is identified within MCD for serving food and customer dealing efficiently.
Similarly, government makes policy plans for labours' protection towards harm and
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Illustration 2: Expenses incurred by MCD for employee
relations
(Source: Cost incurred by MCD for employees).

discrimination. Thus, their satisfaction level with preparing and serving food as well customer
dealing get improved effectively.
It is crucial to encourage workers towards learning new techniques for food serving and
involving during decision making for MCD O'Leary, (2013). Thus, meeting is conducted with
them for analysing views on improving services of the entity. Similarly, by organising training
and development program is also effective to enhance working efficiencies and gaining their
coordination in team building.
RECOMMENDATION
According to this research, it is analysed that employee relation is vital for effective team
building and creating positive environment of MCD Lazarus and et.al., (2014). In this regard, for
conducting research and meeting its goals, following suggestions are required to be considered
as:
 Considering ethical considerations during data collection and analysing performance of
KFC as accessing online sites.
 It is needed to prepare budget related to cost incurred and time frame as accomplishing
any specific task efficiently.
 There should have knowledge of trade union and government's policies regarding
employee relation as well protection from harm.
 It is needed to have knowledge of managing labour work and tools to enhance their
working efficiencies.
Therefore, research can be succeed through considering above mentioned
recommendations. However, variety of ideas are created for maintaining labour performance and
improving working abilities.
CONCLUSION
It is concluded that managing employee relation is essential for maintaining their interest
towards team building and contribution in achieving MCD's effectiveness. In this regard,
significance of employees' relation and entity as well government's role in managing labour
relation has been understood. Including this, research methods, strategies and tools used for
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performance management is identified in this assignment. However, reasons for improving
employees' employee and emerging interest towards working together in team has been
recognised for MCD.
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REFERENCE
Books and Journal
Andrews, D.F. and Hampel, F.R., (2015). Robust estimates of location: survey and advances.
Princeton University Press.
Gale, N. and et.al., (2013). Using the framework method for the analysis of qualitative data in
multi-disciplinary health research. BMC medical research methodology. 13(1). p.117.
Goodman-Scott and et.al., (2013). "An action research project to determine the utility of bully
prevention in positive behavior support for elementary school bullying prevention."
Professional school counseling. 17(1). pp. 120-129.
Huang, X.H. And et.al., (2013). Researches on drought resistance of mulberry trees applied to
vegetation recovery engineering in Chongqing Section of the Jialing River Basin, China. In
Applied Mechanics and Materials. 89(6). pp.207-213.
Kuntz and et.al., (2013). "Creative pedagogies and collaboration: an action research
project."Educational Action Research. 21(1). pp. 42-58.
Landt, J. and Melville, M.G., (2013). Secondary data channels in RFID systems. 78(5). pp.431-
433.
Lazarus, S. and et.al., (2014). "Lessons learnt from a community-based participatory research
project in a South African rural context."South African Journal of Psychology. 44(2). pp.
149-161.
O'Leary, Z., (2013). The essential guide to doing your research project. Sage.
Ricciardi, P. and et.al., 2015). Sound quality indicators for urban places in Paris cross-validated
by Milan data. The Journal of the Acoustical Society of America. 132(4). pp.2337-2348.
Speight, J. and et.al., (2016) Characterizing problematic hypoglycaemia: iterative design and
preliminary psychometric validation of the Hypoglycaemia Awareness Questionnaire
(HypoA‐Q). Diabetic Medicine. 33(3). pp.376-385.
Online
Cost incurrerd by MCD for employees. 2016. [Online]. Available through:
<https://www.scribd.com/document/78344373/McD-Hr-Practices-Mc-Donalds>.
Data collection methods. (2016). [Online]. Available through:
<http://ocw.jhsph.edu/courses/HSRE/PDFs/HSRE_lect12_skinner.pdf>.
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