Ethical Issues in McDonald's Advertising: A Critical Analysis

Desklib provides past papers and solved assignments for students. This project analyzes ethical issues in McDonald's advertising.

Assessment 3
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Student ID:

Introduction
• This project is
related to ethical
issue in
advertisement for
the McDonald.
• For this project arise
the ethical issue and
analyse those issue.
• In this research
determine all types
of ethical issue in
advertisement.

When advertisement are
not ethical
• When it try to
humiliate the
opponent.
• When it gives
the wrong
information
about the
product.

When advertisement are
not ethical (Contd.)
• When it fails to
give the
information
related products
about the
products.

Types of ethical issue
• Publication
• Advertising
manipulation
• Replace the
advertisement

Types of ethical issue
(Contd.)
• Weasel claim
• Diversity issue
• Fundamental
issue
• Hiding actual
facts.

Example of publication and
hiding of relevant facts

Example of diversity issue
and Weasel claim

Advertisement effected kids
directly
• Kids are
considered as a
strong effect the
decision take by
parents
• Advertisers used
children for
promoting the
products and also
used where they
required

Example of advertisement
effect directly to kids
• If organisation
use kids for any
advertisement
and puffery it
always be
arguable.
• Children's are
easily targeted
by advertisers.

Why they called ethical
issue
• Ethical issue in
that
organisation the
issue related
with all facts.
• It proceeds all
ads legally they
all issue is
ethical issue.

Why they called ethical
issue(Contd.)
• Ethic issue
offers many
opportunity for
the advertisers
for published
the
advertisement.
• It means set
moral and
principle for
legally published
advertisement.