Digital Marketing Plan for McDonald's Breakfast in Hong Kong

This report presents a comprehensive digital marketing plan for McDonald's Breakfast in Hong Kong. It begins with an introduction highlighting the current market situation and the need for effective marketing strategies. The report then delves into a detailed market environment analysis using PESTLE and internal analysis (SWOT), followed by a competitor analysis. Key advertising objectives are outlined, including raising environmental awareness and increasing sales. The report also covers market segmentation based on demographics and psychographics, along with a creative message strategy. Furthermore, it details the media strategy, budget allocation, and projected outcomes, such as increased sales and brand awareness. The report concludes with a summary of the findings and references supporting the analysis, providing a well-rounded view of the marketing plan.

Digital Marketing

TABLE OF CONTENTS
 Introduction
 Market Environment.
 Advertising Objectives
 Market Segmentation
 Creative Message Strategy
 Media Strategy
 Budgeting
 Media Mix Allocation
 Projected Outcome
 Measurement
 Conclusion

Introduction
McDonald's Breakfast is one of company full level of
satisfying of breakfast in morning. The McDonald's
Breakfast in Hong king is having the availability of
delicious services along ineffective marketing strategies. In
the following plan here will be discussion of the target
market of McDonald's Breakfast along with effective
developments of the advertising marketing campaign into a
significant way.

Market Environment.
PESTLE
 Political factor
 The political concern of company MacDonald are majorly concerns with regard to the strict labour laws
in Hong Kong which is impacting the hiring process of company
 Economical factor
 There is good reputation id the MacDonald company which have the major application of scientific
management. The company have the development of the growing level of market shares.
 Social factor
 The increased level of education and employment opportunities in the Hong king has development the
better demand of the company or fast food product which is Turin to be more beneficial in developmental
of market share among the consumer

INTERNAL ANALYSIS
 Strength
 The company will have development or preparation of breakfast
(versatile) than its existing compositor which is considered to
have the existence in more of prominent branches.
 Weaknesses
 The company have the face the strict labour laws which is hiring
the development of products in more significant way
 Threat
 The company is facing major level of composition from its
compositor such as KFC and burger kings
 Opportunities
 The increasing demand of healthier foods will be turning out to
be the opportunity in developing the idea of business in now
significant way.

Competitors Analysis
 Bargaining power of suppliers is low
 Bargaining power of the customers it is
considered to be high as the switching costs
are very low for the customers
 The threat from substitute products gets
moderated.
 Threat of new entrants is been considered
as moderate
 Competitive Rivalry among the existing
players in the QSR industry is very high.

Advertising Objectives
 To raise the environmental awareness regarding the donation of specific part of
earning into charity.
 To improve the image of firm among potential customers in significant way.
 To have providence of vegan friendly restaurant with inclusion of Omni pork
items.
 To increase the level of breakfast varieties.
 To increase the sale of company in Hong Kong.
 To have effective distribution of products by working beyond meat.

Market segmentation
 Demographics
 Age- 18-30 years.
 Family size 1-2 in numbers.
 Family life cycle- occupations as student, employees or married couples.
 Psycho Graphics Segmentation
 Trendy and fun-loving
 Gym freak personality interested into vegan diet by adding something more
healthy in schedule.
 Social class which are such as the middle, lower uppers' and upper scupper's.

Creative Message Strategy
 The creative message strategy which is being used
by MacDonald breakfast I order to have the
developing in way of awareness in more to create
makes customer more convenience in more order
to have developmental in more significant way.
Media Strategy
 The company have the usage of combination of the
digital, print, social networking sites along with
development of more TV ads in order to have the
communications in regards offering of products
which can have appealing to larger level of
acquiescence in more significant way.

Budget

Media Strategy
 The company MacDonald is being known as
the one of major fast food brands in the world
which is basically being communicating with
the helps of its comprehensive approval to
adverting and marketing.
 Media Mix Allocation.
 The company will be using of television,
social networking sites such as the Facebook,
twitter and Instagram, direct mail, billboards
and officialism websites developmental in
order to reach the better way in
communication towards target customers in
significant way.

Projected Outcome
 Customer services will be considered as the basic
loyalty program contribution by company in way of
ordering significant level of promotion incentives in
order to have developmental with regard to product.
 The project outcome is that thee will be awareness
regarding product of MacDonald breakfast menus.
 The increase in le and maximum level of donation as
part of charity.
 Increased the sale in terms of vegan food products
and demand in market