McDonald's Burger: Place Mix Analysis in International Marketing

This report analyzes the place mix strategy employed by McDonald's for its burger products. McDonald's leverages its strong international brand image to optimize its marketing and sales locations. The company utilizes a multi-channel distribution approach, including home delivery, physical outlets, and partnerships with online platforms like UberEats, Swiggy, and Zomato. Some outlets operate 24/7, providing intensive distribution and attracting more customers. The report concludes that the place or distribution channel is a crucial element within the marketing mix, helping businesses attract a wider customer base. Desklib provides access to similar solved assignments and study resources.

IN\ TRODUCTION TO BUSINESS STUDIES
CW1
The notion for marketing refers to a procedure
which is being implemented to advertise or
promote company’s products & services by that
a business would generate profits. The present
poster includes one essential aspect of
marketing mix which is place in context to the
company McDonalds.
The place mix is related with one of the main requirements that a firm has to consider during the
promotion of product or service. The place mix in context to Burger of McDonalds is discussed below:
The international fast food company McDonald holds a huge brand image in international market which
helps the firm into deciding its best place for their marketing and sales. McDonalds in respect to enhance
its product Burger adopts different ways of distributing its products. The restaurant chain of McDonalds
offers home delivery of its burgers nearly to its each branch. Also, a customer can reach to the physical
outlet of McDonald and can order burger of their choice. The organisation has also tied up with UberEats
for selling of its offerings as well as receives order via online platform such as Swiggy and Zomato.
There are some outlets which are opened for whole day and night which acts as an intensive distribution
channel by company that attracts customers towards burgers (Najafi-Ghobadi, Bagherinejad and
Taleizadeh, 2021).
Introduction Place mix
Conclusion
From the above poster it can be concluded that
place or distribution channel also acts as an
important element within the marketing mix
and helps business in attracting more
customers.
References
Najafi-Ghobadi, S., Bagherinejad, J. and Taleizadeh, A.A., 2021. Modeling the diffusion of generation
products in the presence of heterogeneous strategic customers for determining optimal marketing-mix
strategies. Computers & Industrial Engineering, 160, p.107606.
Wacker, J.G. and Samson, D., 2021. Beyond supply chain management: jointly optimising operations/supply
and the marketing mix. Operations Management Research, pp.1-16.