BMGT 205 - McDonald's vs. Burger King: Employee Value Proposition

This report provides a comparative analysis of McDonald's and Burger King, focusing on their Canadian career websites and human resources practices. The evaluation includes an assessment of their employee value propositions, diversity initiatives, and adherence to human rights standards. The report examines job postings, specifically for manager positions, and analyzes the companies' presence on social media platforms. Furthermore, it compares employee reviews and salary data from sources like Glassdoor and Payscale. The study also touches upon the impact of changing consumer preferences towards healthier food options on these fast-food chains. Finally, the report contrasts the user experience of the job application process on both company websites, highlighting the differences in interface and accessibility.

Companies Chosen
The two companies chosen for the purpose of this paper are- McDonalds vs. Burger
King.
Company Web Site
McDonald’s employs hundreds of new and young employees every year. According to
the Great Place to Work, McDonald’s was listed in the Best Workplaces and Best Workplaces
for Women of 2016 (Mcdonalds.com, 2019). McDonald’s celebrates festivals and global events
that might entice the employees to work in the organization. Burger King Canada is a business
that never stands still. The desire for growth and innovation are the most enticing factors for
employees to work in the organization. However, Burger King is not listed on the list of best
companies to work (Burgerking.ca, 2019).
McDonald’s communicates openly and values diverse opinions of its employees.
However McDonald’s does not have any inviting statements for diversity on the Canadian
website. Same is the case with Burger King Canada where none of the specifications are
mentioned for diversity. They might be silent on diversity as the global website has information
regarding diversity where they invite diverse group of people belonging to different communities
(Bk.com, 2019).
McDonald’s and Burger King ensure to implement human rights standards by fostering a
safe and respectful workplace. However, it was reported that McDonald’s Brazil offered low pay
and poor working conditions to the employees (Douglas, 2015). However, no human rights
violations are seen in Burger King in the last decade.

Job Postings
The job posting chosen for the study is of a Manager. Burger King and McDonald’s
Canada are sourcing their postings through company website and other online websites such as
Indeed and Workopolis. For the position of a manager, different types of managers are listed
such as Restaurant Manager and Part-time manager.
Both McDonald’s Canada and Burger King Canada are promoting themselves on social
media such as Facebook, Twitter and LinkedIn. Both the companies are engaging with current
and potential consumers on these sites.
McDonald’s Canada is rated 3.5 and Burger King is rated 3.2 at Glassdoor. Both the
companies have positive reviews and state the positivity of work culture. It is noted that
McDonald’s is paying employees on hourly basis while Burger King Canada is listing the salary
on monthly and yearly basis (Glassdoor.co.in, 2019).
According to Payscale.com, the average pay to a restaurant manager is C$41,994 on a
yearly basis. McDonald’s is offering C$22,323 and is less than what it should (Payscale.com,
2019). It is reported that a Burger King Manager makes about $32,803 yearly and is more than
McDonald’s (Payscale.com, 2019).
According to Service Canada, people are switching towards healthy food options rather
than eating in fast food chains that is leading to a decline in the sales of Burger King and
McDonald’s (Service Canada, 2019).
On navigating the job application page on both the websites, it was noted that Burger
King redirected the job page to Indeed where the other details had to be filled. However,

McDonald’s had a user-friendly interface where they offered to connect via LinkedIn, Indeed or
Smart Profile.

References
Bk.com. (2019). BURGER KING® Diversity and Inclusion. Retrieved from
https://www.bk.com/diversity
Burgerking.ca. (2019). BURGER KING® Careers. Retrieved from https://burgerking.ca/careers
Careers.mcdonalds.ca. (2019). McDonald's Canada Jobs | Gestionnaire / Manager | Mont-Joli,
Canada | Management. Retrieved from
https://careers.mcdonalds.ca/canada/jobs/743999685126899?lang=fr-
ca&previousLocale=en-US
Douglas, B. (2015). McDonald's faces global scrutiny at Brazilian senate's human rights hearing.
Retrieved from https://www.theguardian.com/world/2015/aug/20/mcdonalds-brazil-
human-rights-committee-hearing
Glassdoor.co.in. (2019). Retrieved from https://www.glassdoor.co.in/Salary/Burger-King-
Salaries-E7201.htm
Mcdonalds.com. (2019). Careers | McDonalds Canada. Retrieved from
https://www.mcdonalds.com/ca/en-ca/careers.html
Payscale.com. (2019). Restaurant Manager Salary (Canada) | PayScale. Retrieved from
https://www.payscale.com/research/CA/Job=Restaurant_Manager/Salary
Service Canada. (2019). Meetings and correspondence on healthy eating - Canada.ca. Retrieved
from https://www.canada.ca/en/services/health/campaigns/vision-healthy-canada/healthy-
eating/meetings-correspondence.html