This report, titled "Marketing Essentials Project 2," analyzes the marketing strategies of McDonald's, a leading fast-food chain. The project begins with an introduction to the essentials of marketing, emphasizing the importance of the marketing mix. Task 1 compares McDonald's and Burger King's implementation of the 7Ps of the marketing mix (Product, Place, Price, Promotion, Process, People, and Physical Evidence), highlighting their product offerings, distribution strategies, pricing approaches, promotional activities, operational processes, employee management, and physical environments. Task 2 focuses on creating a marketing plan for McDonald's, including a company profile, industry and market analysis, and a PESTLE analysis to understand the political, economic, social, technological, and legal factors affecting the business. The report concludes by summarizing the key findings and insights into McDonald's marketing practices.