Impact of Multinational Corporations on Business Environment of Wales

This report investigates the impact of multinational corporations, specifically McDonald's, on the business environment of Wales. It begins with an introduction to project management, globalization, and McDonald's background. Task 1 outlines the project's scope, objectives, and research questions, while Task 2 details the project management plan, including cost, scope, time, quality, communication, risk, and resources. Task 3 presents a work breakdown structure and Gantt chart for project timelines, alongside a small-scale research applying qualitative and quantitative methods using questionnaires. The research focuses on understanding the impact of McDonald's on the local business environment. Task 4 includes recommendations and a reflection on the research process. The report concludes with a summary of findings and references.

Managing a Successful Business Project

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Brief introduction about the project.......................................................................................3
P2 Project management plan.......................................................................................................4
P3 Work breakdown structure and a Gantt chart to provide time frames and stages.................6
TASK 2............................................................................................................................................9
P4 Small scale research by applying qualitative and quantitative methods................................9
TASK 3..........................................................................................................................................11
P5: Research and data using an appropriate tools and techniques............................................11
P6 Recommendations................................................................................................................21
TASK 4..........................................................................................................................................22
P7 Reflection.............................................................................................................................22
CONCLUSION..............................................................................................................................23
REFERENCES .............................................................................................................................25

INTRODUCTION
Project is referred to an endeavour undertaken by a business to achieve its objectives.
Managing projects involves numerous activities such as is initiating, planning, monitoring or
finishing the work in an effective manner so that preset goals or objectives can be achieved in a
specified time period. Whereas, Globalisation is referred as a procedure in which local and
national economy or culture or society are integrated with global firms. In addition, it is a way
which integrates the market for expanding the economy. Multinational organisations are those
organisations which operates their functions in more than one nation across the world. These
organisations are also receive governmental support because they contribute in growth of nation's
economy. Chosen organisation for this report is McDonald's which is a multinational fast food
industry. Project management plan will also build that includes scope, time, cost, risk,
communication etc. Small scale research will also developed which includes tools and
methodologies. In last, report will covers recommendation and reflection statement which is
formed on the basis of undertaking of research.
TASK 1
P1 Brief introduction about the project
Multinational corporations are those who operates functions in more than one nation. As
McDonald's is a leading fast food and restaurant chain which has developed its market presence
across the world. Through the concept of globalisation, it is very easy for them to enter in new
nation and use available resources of the nation. Main benefits of globalisation for the nation are,
enhancement of employment opportunities, receiving huge tax duties, development of
infrastructure etc. Whereas, through the concept of globalisation McDonald's can increase their
sales figures, profitability and market presence in easy manner.
Background of the research
In a marketplace, each firm has opportunities for expanding and grabbing the market
share of sector in which it deals. Main purpose behind conducting this research is to identifying
the impact of multinational corporation on business environment of a specific destination. As the
management of McDonald's have decided to expand their market share in Wales nation then they
have duty to consider various aspects like macro environmental factors, cost of the project, taste
and preferences of customers so that any difficulty wouldn't be faced by them.

Background of McDonald's
McDonald's is the US based restaurant. It is operating through out the world and is
regarded as one of the largest in the world. It initiated its business operations from the year 1940.
At present the restaurant has total number of outlets of 37,855. This has the total number of
employees of 210,000.
Title:“ To identify the impact of multinational corporations on the business environment of host
destination. A case study on McDonald's”.
Aim:
“To determine the impact of McDonald's on Business environment of Wales. A case on
McDonald's.
Objectives:
 To study about the concept of Business environment within Wales.
 To identify the positive and negative impact of McDonald's on business environment of
Wales.
 To identify different ways through which negative impact of multinational organisation
can be overcome easily.
Questions:
 Do you aware from the concept of Business environment ?
 What is the major impact of McDonald's on the business environment of Wales ?
 Which ways are beneficial for overcoming the negative impact of multinational
organisations ?
P2 Project management plan
Project Management Plan is a formal and a approved document which states how the
project will be executed, monitored and controlled. In normal terms it is a detailed document
which includes all the baselines, time lines and other planning documents which helps the
investigator to properly complete the project within the set time frame. It also defines the scope
and the objectives of the project. By effectively developing the project management plan it
provides guidelines to the project manager to properly conduct the research as well as reduce the
errors at the time of conducting the business activities. This helps in successful completion of the
project (Pieterse, 2015). Apart from this there are some important elements which the project

manager considers to complete the project successfully and attain the positive outcomes. These
are described as follows-
Cost- This is one of the most essential element that is to be considered by the project
manager which assist in conducting of business activities in a effective manner. It states the total
amount required for completing the project. Project manager needs effective funds to perform
project activities in a effective manner and attain the desirable results. In context to this project
manager requires £100 for carry out this research in appropriate way and for completed the
whole project that s to expand McDonald's is £28,800
Scope- This defines the overall purpose of the project in the market place. In context to
this project it will discusses how McDonald's will impact the business environment in Wales. . In
this context there is a wider scope for the McDonald's as by analysing the total business
environment it will greatly serve the needs of their customers by providing the best services.
Apart from this starting this new project will have a wider scope as it will be expanding its
business operations and enhancing its profits and moreover carrying out this research will help
the investigator to identify the impact of multinational corporations on the business environment
of host destination
Time- It is considered as an important element as organisation needs to offer services to
its customers in a timely manner. In context to the specific project, researcher needs to make
appropriate plan to complete the project activities in a timely manner. It will took around 55 days
to complete the project activities. In order to complete the project it will require approximately 6
months of time period.
Quality- For executing the project it is the responsibility of the project manager to
ensure that new project start up provides enhanced services to the customers and enhances the
goodwill of the company and therefore reduces the impact of the business environment.
(Falguera, 2012).
Communication- It is an vital component as project manager needs to effectively
communicate with all its customers and employees to execute the project in a effective manner.
Hence it is important for the investigator to use effective channels of communication to
communicate such as online survey and questionnaire in collecting the appropriate information
whereas in order to effectively complete the project it needs to effectively communicate with the

individuals in the form of oral communication, conducting online surveys so as to take decision
regarding globalising business operations.
Risk- This element needs to effectively considered by the project manager while
executing the business activities. Their are various risk associated with the project such as the
financial risk, technological risk, social risk and many others which needs to be carefully
considered. While carrying out the project researcher faced social and the technological risk and
while executing the project activities investigator faced risk of timely completing the project
activities and get information properly.
Resources- For effectively completing the project, researcher needs adequate resources
such as manpower, finance, tools and technology in order to attain the desired outcomes.
Sufficient amount of such resources helps in executing the project activities in a proper manner
(Grimes, 2012). In order to complete the project activities investigator requires efficient
manpower and proper funds, tools and technology to perform project activities in a desirable
manner and for completing the research it requires effective manpower and proper finance to
conduct research in a desirable manner.
P3 Work breakdown structure and a Gantt chart to provide time frames and stages
Work break-down structure: It can be defined as the key project deliverable in which
all the functions of project are divided into manageable parts so that it can easily understand by
the employees who will perform that specific task. With the help of WBS, project managers will
be able in decomposing the project in different phases, packages and work deliverables. This
tactics will also enables the project managers to determine the cost which is related with task or
materials etc. By using such structure, management of McDonald's will be able in estimating
desired cost of material, Human resource or entire project. A well framed WBS will provide
huge benefits to McDonald's in managing their business operations in an effective manner
( Hirst,2015).

Gantt chart - This is a graphical representation of time duration that supports the
managers in planning of important aspects of project in an organised manner. It includes
complete outline according to the segmentation of work and allotted deadlines. This chart also
provide beneficial support to the managers in monitoring the performance of employees so that if
they are not performing well then training will provided to them accordingly. All these functions
of Gantt chart will provide beneficial outcomes to the project managers of McDonald's as they
will able in monitoring the entire activities of project in appropriate manner. This chart will also
provide benefit in understanding the relationship and dependencies of several activities with each
other ( Lim, 2012).

TASK 2
P4 Small scale research by applying qualitative and quantitative methods
Research is a systematic investigation into the study of materials and the sources so
as to establish facts and reach to new conclusions. Hence researcher should use appropriate
methods for carrying out the research effectively. Two common types of research
methodology are discussed as follows -
Qualitative- Under this method of data collection, researches uses opinions, reasons
and suggestions of the individuals while collecting the data. Data can be collected by the
help of interviews, questionnaire and many more.
Quantitative- Under this method of data collection, researcher uses numerical and
computational tools for analysing and evaluating the data.
Under the present research, qualitative method of data collection is used by the
investigator.
Data Collection
It is a method of collecting data and information towards completing the project in a
effective manner. Their are two types of data collection method-
Primary- Under this method data is collected by the researcher for the first time and
have not been used by any other . It leads to realistic collection of data and information.
Secondary- Under this method, data is already been collected by someone else and is
available in the form of books, magazines, journals and websites.
Under this project researcher uses primary method of collecting data in the form of
questionnaire.
Sampling- It is a process used in statistical analysis in which predetermined number
of observations are taken from a larger population. Under this project research uses random
sampling method for collecting the data and selects 50 respondents for collecting
information towards specific topic.
Questionnaire
Name:

Age:
Gender:
Contact No.-
Address:
Q1) Are you aware of the term business environment?
a) Yes
b) No
Q2) Do you know regarding the offerings of the McDonald's?
a) Yes
b) No
Q3) Does McDonald's impact on business environment of Wales?
a) Yes
b) No
Q4) Which type of impact is done by MNCs on the local businesses ?
a) Positive
b) Negative
Q5) Which type of relation exist within the McDonald's and business environment of Host
country?
a) Negative
b) Positive
Q6) What are the different ways by which McDonald's support growth and development
of host nation?
a) Enhanced employment opportunities
b) enhanced revenue collection of government
Q7) What are the different tools adopted by McDonald's in order to improve its brand
image in Wales?
a) Providing high quality products and services
b) Using promotional tools and advertisements
Q8) Which factors majorly affect profitability of McDonald's?
a) Internal factors
b) External factors

Q9) What are the major benefit of business expansion in global market?
a) Enhanced consumer base
b) Enhanced sales and revenues
c) Improved brand image
Q10) What are the major barrier faced by McDonald's in expanding their business
operations to new country?
a) Political instability
b) Economical fluctuation
c) High competition
Q11) Provide Recommendations for McDonald's which leads them in gaining competitive
advantage.
TASK 3
P5: Research and data using an appropriate tools and techniques
Researchers will be able in drawing valid conclusions only if gathered data has been
interpreted in easy manner. Hence, it is very important for the researcher to analyse the data and
interpret it into understandable manner. Proper analysis of data that is collected by researcher is
given as below:
THEME 1: Concept of Business environment
Q1) Are you aware of the term business environment? Frequency
Yes 39
No 11

Yes No
0
5
10
15
20
25
30
35
40
Frequency
39
11
Interpretation- It has been clearly analysed from the above bar chart that most of the
respondents have good knowledge regarding the concept of business environment. For this
question, 39 out of 50 respondents are aware regarding the concept of business environment
because they are involved in businesses and employed in multinational companies whereas,
remaining 11 says that they have no knowledge about Business environment because they are
neither involved in business nor they are educated enough to get employed in multinational
companies.
THEME 2: Awareness about the offerings of McDonald's
Q2) Do you know regarding the offerings of the McDonald's? Frequency
Yes 35
No 15