Business Project Report: McDonald's Impact on Local Businesses

This report investigates the impact of McDonald's business operations on the local business environment. It begins with an introduction to business projects and their objectives. The report then outlines the research methodology, including both qualitative and quantitative methods, used to gather data on consumer preferences and the competitive landscape. The analysis section presents the findings from the research, including surveys and questionnaires, to understand the impact of McDonald's on local businesses. The data analysis uses tools to interpret the results and identify key factors influencing the local business environment. The report concludes with recommendations for local businesses and McDonald's, emphasizing the importance of marketing strategies, consumer satisfaction, and adapting to local market demands. The study also explores the company's CSR policies, competitive pricing, and the need for menu adaptations to remain competitive in the market. Finally, the report emphasizes the need for businesses to adapt to local preferences and economic conditions.

Managing a Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 2............................................................................................................................................1
P4 Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives ..................................................................1
P 5 Analyses research & data using appropriate tools & techniques...........................................3
P 6 Communicate appropriate recommendations as a result of research and data analysis to
draw valid and meaningful conclusion .....................................................................................11
P 7 Reflective statement ............................................................................................................12
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................13
Appendix: Project Logbook ......................................................................................................14

INTRODUCTION
A business project is a planned set of interrelated tasks to be executed over a fixed period
and within certain cost & other limitations. The manager of corporation is responsible to manage
the project so that predetermined goals and objectives can be achieve which support to the
growth of organisation. It develops to execute a business idea into reality so that business can
expand and grow. The main aim of this report is to analyse the impact of McDonald's business
operations on the local business environment. In this report, there are following topics are
covered such as: small scale research by applying quantitative & quantitative research methods,
analyse research & data using appropriate tools and technique and recommendations. Apart from
this it also discuss about value of undertaking the research to meet the stated objectives.
TASK 2
P4 Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives
Small scale research is carried out to know to market demand, food habits, current trend,
taste and preference of consumers. To conduct a research is important for an organisation so that
it can develop its product on the basis of it and which is helpful to satisfy the demand of
consumers and business of company can grow and get success. There are two types of research
methods which are qualitative and quantitative. To conduct the research there are 20 respondents
has been taken. There are various restaurants has affected such as: The Ledbury, Sushi Testu,
The Golden Chippy etc.
Quantitative research method: This research method is useful to quantify the problem
by way of generating numerical data (Quantitative research. 2012). It can be apply by
McDonald's to quantify attitudes, behaviour, judgements & other defined variables. This method
uses measurable data to formulate facts & uncover patterns in research. It is more structured than
qualitative method of data collection. It involves mobile and online survey, direct interview,
online polls & systematic observations. Organisation can use this method to fulfil project aim &
objectives which is to analyse the impact of McDonald's business operations on the local
business environment.
Qualitative research method: This particular research is a type of primarily exploratory
research. Qualitative research method is useful to develop the understanding of underlying
1
http://192.168.1.99

reasons, views & motivations. McDonald's can use this to develop insights into a specific
problem or hypothesis for potential quantitative research. It is beneficial to reveal trends and
opinions related to a specific issue. It is not structured as quantitative research method. Some
common methods which involves group discussion, observation and individual interview. This
method is useful to when sample size is not large & respondents are chosen to fulfil a given
quota. Company can use this method to fulfil project aim & objectives that is to identify the
impact of McDonald's business operations on the local business environment.
Primary data: It is the first hand information which has gathered by the researcher and it
involves: questionnaire, online interview, observation etc.
Secondary data: It is second hand data and researcher take help from books, journals,
articles etc. The authenticity of this research is not high.
To conduct the research sample technique has been used so that views of different
respondents can be identified.
Aim
Aim of project is to analyse the effect of McDonald's business operations on the local
business environment (Chang and Wills, 2013).
Objectives of project
 To explore the impact of McDonald's upon local businesses environment.
 To analyse the factors which affect the local business environment.
Questionnaire
Name : Age :
Gender :
Q 1. Do you think McDonald's business operations can impact upon local business
environment?
A ) Agree
B ) Strongly agree
C ) Disagree
D ) Strongly disagree
Q 2. According to you which factors can impact the local business environment?
A ) Local competitors
2
http://192.168.1.99

B ) Legal compliances
C ) Market demand
Q 3. Which of the following has the highest impact on business ?
A ) Economic condition
B ) Culture
C ) Ethics
Q 4. Does its competitive pricing strategy affect the business environment ?
A ) Yes
B ) No
Q 5. What are the key elements of McDonald's CSR policies ?
A) Sourcing
B ) People
C ) Community
Q 6. According to you what are the necessary steps are needed to be taken so that local
business environment does not get affected ?
A ) Improve marketing strategy
B ) Focuses to satisfy the demand of consumers
Q 7. Do you think there is need to add more items in menu so that local business
environment does not get affected from McDonlad's ?
A ) Yes
B ) No
C ) May be
D ) Not sure
P 5 Analyses research & data using appropriate tools & techniques
To analyse the research is important so that a company can know final outcome or views
of respondents about a specific topic or title. To analyse the data is important because it is
helpful to understand the perception of people about the topic to analyse the impact of
McDonald's business operations on the local business environment. For the research analyse
company can use questionnaire which is helpful to understand the views of respondents and on
3
http://192.168.1.99

the basis of it organisation can take necessary steps for the further improvements (Cheung and
Kajewski, 2012).
Q 1. Do you think McDonald's business
operations can impact upon local business
environment?
A ) Agree 9
B ) Strongly agree 6
C ) Disagree 2
D ) Strongly disagree 3
A ) Agree B ) Strongly agree C ) Disagree D ) Strongly disagree
0
1
2
3
4
5
6
7
8
9
10
9
6
2
3
Analysis: As 9 respondents are agree that business operations of McDonald's can impact
upon local business environment where are 2 respondents are disagree about it. Besides that 6
4
http://192.168.1.99

respondents are strongly agree that business operations of McDonald's can impact upon local
business environment. Apart from that 3 respondents are strongly disagree about this concept.
5
http://192.168.1.99

Q 2. According to you which factors can impact the local business environment?
A ) Local competitors 10
B ) Legal compliances 4
C ) Market demand 6
10
4
6
A ) Local competitors
B) Legal compliance
C) Market demand
Analysis: As 10 respondents thinks that legal competition can impact the local business
environment 4 respondents thinks that legal compliances can impact the McDonald's business
operations on the local business environment. Apart from this 6 respondents thinks that market
demand can impact the McDonald's business operations on the local business environment.
6
http://192.168.1.99

Q 3. Which of the following has the highest impact on business ?
A ) Economic condition 9
B ) Culture 6
C ) Ethics 5
A ) Economic condition B ) Culture C ) Ethics
0
1
2
3
4
5
6
7
8
9
10
9
6
5
Row 70
Analysis: As 9 respondents thinks that economic condition can highly impact on business
of company where as 6 respondents thinks that culture can highly impact on business of
organisation. Apart from this 5 respondents thinks that ethics can highly impact on business of
corporation.
7
http://192.168.1.99

Q 4. Does its competitive pricing strategy affect the business environment ?
A ) Yes 13
B ) No 7
13
7
A ) Yes
B ) No
Analysis: As 13 respondents are in favour that its competitive pricing strategy affect the
business environment where as 7 respondents are against that its competitive pricing strategy
affect the business environment.
8
http://192.168.1.99

Q 5. What are the key elements of McDonald's CSR policies ?
A) Sourcing 7
B ) People 6
C ) Community 7
A) Sourcing B ) People C ) Community
5.4
5.6
5.8
6
6.2
6.4
6.6
6.8
7
7.2
7
6
7
Analysis: As 7 respondents thinks that sourcing the key element of McDonald's CSR
policies besides that 6 respondents thinks that people are the key elements of McDonald's CSR
policies. Apart from this 7 respondents thinks that community is the key element of McDonald's
CSR policy.
9
http://192.168.1.99