Business Project Report: McDonald's Impact on Local Businesses

This report investigates the impact of McDonald's business operations on the local business environment. It begins with an introduction to business projects and their objectives. The report then outlines the research methodology, including both qualitative and quantitative methods, used to gather data on consumer preferences and the competitive landscape. The analysis section presents the findings from the research, including surveys and questionnaires, to understand the impact of McDonald's on local businesses. The data analysis uses tools to interpret the results and identify key factors influencing the local business environment. The report concludes with recommendations for local businesses and McDonald's, emphasizing the importance of marketing strategies, consumer satisfaction, and adapting to local market demands. The study also explores the company's CSR policies, competitive pricing, and the need for menu adaptations to remain competitive in the market. Finally, the report emphasizes the need for businesses to adapt to local preferences and economic conditions.

Managing a Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 2............................................................................................................................................1
P4 Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives ..................................................................1
P 5 Analyses research & data using appropriate tools & techniques...........................................3
P 6 Communicate appropriate recommendations as a result of research and data analysis to
draw valid and meaningful conclusion .....................................................................................11
P 7 Reflective statement ............................................................................................................12
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................13
Appendix: Project Logbook ......................................................................................................14

INTRODUCTION
A business project is a planned set of interrelated tasks to be executed over a fixed period
and within certain cost & other limitations. The manager of corporation is responsible to manage
the project so that predetermined goals and objectives can be achieve which support to the
growth of organisation. It develops to execute a business idea into reality so that business can
expand and grow. The main aim of this report is to analyse the impact of McDonald's business
operations on the local business environment. In this report, there are following topics are
covered such as: small scale research by applying quantitative & quantitative research methods,
analyse research & data using appropriate tools and technique and recommendations. Apart from
this it also discuss about value of undertaking the research to meet the stated objectives.
TASK 2
P4 Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives
Small scale research is carried out to know to market demand, food habits, current trend,
taste and preference of consumers. To conduct a research is important for an organisation so that
it can develop its product on the basis of it and which is helpful to satisfy the demand of
consumers and business of company can grow and get success. There are two types of research
methods which are qualitative and quantitative. To conduct the research there are 20 respondents
has been taken. There are various restaurants has affected such as: The Ledbury, Sushi Testu,
The Golden Chippy etc.
Quantitative research method: This research method is useful to quantify the problem
by way of generating numerical data (Quantitative research. 2012). It can be apply by
McDonald's to quantify attitudes, behaviour, judgements & other defined variables. This method
uses measurable data to formulate facts & uncover patterns in research. It is more structured than
qualitative method of data collection. It involves mobile and online survey, direct interview,
online polls & systematic observations. Organisation can use this method to fulfil project aim &
objectives which is to analyse the impact of McDonald's business operations on the local
business environment.
Qualitative research method: This particular research is a type of primarily exploratory
research. Qualitative research method is useful to develop the understanding of underlying
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reasons, views & motivations. McDonald's can use this to develop insights into a specific
problem or hypothesis for potential quantitative research. It is beneficial to reveal trends and
opinions related to a specific issue. It is not structured as quantitative research method. Some
common methods which involves group discussion, observation and individual interview. This
method is useful to when sample size is not large & respondents are chosen to fulfil a given
quota. Company can use this method to fulfil project aim & objectives that is to identify the
impact of McDonald's business operations on the local business environment.
Primary data: It is the first hand information which has gathered by the researcher and it
involves: questionnaire, online interview, observation etc.
Secondary data: It is second hand data and researcher take help from books, journals,
articles etc. The authenticity of this research is not high.
To conduct the research sample technique has been used so that views of different
respondents can be identified.
Aim
Aim of project is to analyse the effect of McDonald's business operations on the local
business environment (Chang and Wills, 2013).
Objectives of project
 To explore the impact of McDonald's upon local businesses environment.
 To analyse the factors which affect the local business environment.
Questionnaire
Name : Age :
Gender :
Q 1. Do you think McDonald's business operations can impact upon local business
environment?
A ) Agree
B ) Strongly agree
C ) Disagree
D ) Strongly disagree
Q 2. According to you which factors can impact the local business environment?
A ) Local competitors
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B ) Legal compliances
C ) Market demand
Q 3. Which of the following has the highest impact on business ?
A ) Economic condition
B ) Culture
C ) Ethics
Q 4. Does its competitive pricing strategy affect the business environment ?
A ) Yes
B ) No
Q 5. What are the key elements of McDonald's CSR policies ?
A) Sourcing
B ) People
C ) Community
Q 6. According to you what are the necessary steps are needed to be taken so that local
business environment does not get affected ?
A ) Improve marketing strategy
B ) Focuses to satisfy the demand of consumers
Q 7. Do you think there is need to add more items in menu so that local business
environment does not get affected from McDonlad's ?
A ) Yes
B ) No
C ) May be
D ) Not sure
P 5 Analyses research & data using appropriate tools & techniques
To analyse the research is important so that a company can know final outcome or views
of respondents about a specific topic or title. To analyse the data is important because it is
helpful to understand the perception of people about the topic to analyse the impact of
McDonald's business operations on the local business environment. For the research analyse
company can use questionnaire which is helpful to understand the views of respondents and on
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the basis of it organisation can take necessary steps for the further improvements (Cheung and
Kajewski, 2012).
Q 1. Do you think McDonald's business
operations can impact upon local business
environment?
A ) Agree 9
B ) Strongly agree 6
C ) Disagree 2
D ) Strongly disagree 3
A ) Agree B ) Strongly agree C ) Disagree D ) Strongly disagree
0
1
2
3
4
5
6
7
8
9
10
9
6
2
3
Analysis: As 9 respondents are agree that business operations of McDonald's can impact
upon local business environment where are 2 respondents are disagree about it. Besides that 6
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respondents are strongly agree that business operations of McDonald's can impact upon local
business environment. Apart from that 3 respondents are strongly disagree about this concept.
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Q 2. According to you which factors can impact the local business environment?
A ) Local competitors 10
B ) Legal compliances 4
C ) Market demand 6
10
4
6
A ) Local competitors
B) Legal compliance
C) Market demand
Analysis: As 10 respondents thinks that legal competition can impact the local business
environment 4 respondents thinks that legal compliances can impact the McDonald's business
operations on the local business environment. Apart from this 6 respondents thinks that market
demand can impact the McDonald's business operations on the local business environment.
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Q 3. Which of the following has the highest impact on business ?
A ) Economic condition 9
B ) Culture 6
C ) Ethics 5
A ) Economic condition B ) Culture C ) Ethics
0
1
2
3
4
5
6
7
8
9
10
9
6
5
Row 70
Analysis: As 9 respondents thinks that economic condition can highly impact on business
of company where as 6 respondents thinks that culture can highly impact on business of
organisation. Apart from this 5 respondents thinks that ethics can highly impact on business of
corporation.
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Q 4. Does its competitive pricing strategy affect the business environment ?
A ) Yes 13
B ) No 7
13
7
A ) Yes
B ) No
Analysis: As 13 respondents are in favour that its competitive pricing strategy affect the
business environment where as 7 respondents are against that its competitive pricing strategy
affect the business environment.
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Q 5. What are the key elements of McDonald's CSR policies ?
A) Sourcing 7
B ) People 6
C ) Community 7
A) Sourcing B ) People C ) Community
5.4
5.6
5.8
6
6.2
6.4
6.6
6.8
7
7.2
7
6
7
Analysis: As 7 respondents thinks that sourcing the key element of McDonald's CSR
policies besides that 6 respondents thinks that people are the key elements of McDonald's CSR
policies. Apart from this 7 respondents thinks that community is the key element of McDonald's
CSR policy.
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Q 6. According to you what are the necessary steps are needed to be taken so that local
business environment does not get affected ?
A ) Improve marketing strategy 10
B ) Focuses to satisfy the demand of consumers 10
10 10
A ) Improve marketing strategy
B ) Focuses to satisfy the
demand of consumers
Analysis: As 10 respondents thinks that marketing strategy is needed to be improve so
that local business environment does not get affect besides that 10 respondents thinks that
demands of consumers are needed to be satisfy as a result local business environment does not
get affect.
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Q 7. Do you think there is need to add more items in menu so that local business
environment does not get affected from McDonlad's ?
A ) Yes 9
B ) No 2
C ) May be 5
D ) Not sure 4
A ) Yes B ) No C ) May be D ) Not sure
0
1
2
3
4
5
6
7
8
9
10
9
2
5
4
Analysis: As 10 respondents says yes that there is need to add more items in menu so
that local business environment and 2 respondents says no that there is need to add more items in
menu so that business operations does not affect through local business environment. Where as 5
respondents says may be there is need to add more items in menu so that business operations
does not affect through local business environment besides that 4 respondents are not sure about
it.
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P 6 Communicate appropriate recommendations as a result of research and data analysis to draw
valid and meaningful conclusion
As McDonald's is an American fast food company which is incorporated in the year
1940. It is famous for hamburgers, French fries and cheeseburgers and it also provide breakfast
items, desserts, soft drinks and wraps. Organisation has various franchises across the world and it
is the world's largest restaurant chain in the terms of revenue. The operations are spreads more
than 100 nations and it serves more than 69 million consumers in a day. The main aim of this
corporation is to satisfy the needs of consumers so that maximum number of consumers can
attract towards the company. As from the above research it has been analysed that different types
of origin source should be operated to assertion answerable & valuable data. The objective of the
research is to get clear & concise outcome form it so that insights can be develop which is
helpful to grow the business of firm (Dutta and Bose, 2015).
The management of local businesses should make the effective marketing strategies so
that its share in local market can increase and more number of consumers can attract towards the
corporation. To beat the competitors it is important to conduct market research in order to satisfy
the desires of consumers. The manager is responsible to set quality standards and give
instructions to the employees to follow it so that quality products can be produce. It have to
emphasis towards delivery and it should be fast so that persons does not have to wait for their
orders. These all strategies and plan are helpful for the organisation to grow its business and
achieve its predetermined goals and objectives. McDonald's is multinational company and its
business operations are spread to a wider area so it is important for the enterprise to make the
products as per the specific needs of people who lives in different countries (Fageha and Aibinu,
2013).
The company is famous for fast food but health conscious persons does not prefer it
because it is not good for their health. So it is important for the organisation to introduce some
food products which are good for health and which includes nutritions and vitamins. This policy
of corporation is helpful to grab more market share in the local market as well as international
market. As a conclusion it can be said that, it is necessary for McDonald's to improve its business
operations so that its local business environment does not get affected and corporation can
maximize its market share as well as profits.
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P 7 Reflective statement
Management & authorities have pass by different problems in a range of insights while
directing assessment. Due to the limited time, there are 20 respondents has been selected by me.
To manage the task is not easy for me because it requires experience and well as knowledge and
skills but I tried my best to conduct the project successfully and I put maximum efforts to
complete the task as per stipulated time period. As from the questionnaire method I have chosen
survey procedure in which 7 questions has framed and 20 respondents has been selected. To
gather the information I read articles, books and newspaper, online websites. As there are various
problems which are faced by me while conducting the research in order to gather data. I have
complete the work as per the requirement of time because management is my strength. I am
satisfy with my performance and analytical & observation skill has been developed which is
helpful for my future.
CONCLUSION
As from the above report, it has been concluded that to manage the business project is
important for the organisation and which is helpful to achieve the targets which are set by
corporation. Small scale research by applying qualitative and quantitative methods are useful to
fulfil the business objectives and aims. Data analysis is important to know the views and
perception of respondents about the specific topic. The recommendations are useful to draw a
meaning conclusion which support the growth of company.
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REFERENCES
Books and Journals
Chang, V., Walters, R. J. and Wills, G., 2013. The development that leads to the Cloud
Computing Business Framework. International Journal of Information
Management.33(3). pp.524-538.
Cheung, E., Chan, A. P. and Kajewski, S., 2012. Factors contributing to successful public private
partnership projects: Comparing Hong Kong with Australia and the United Kingdom.
Journal of Facilities Management.10(1). pp.45-58.
Dutta, D. and Bose, I., 2015. Managing a big data project: the case of ramco cements limited.
International Journal of Production Economics.165. pp.293-306.
Fageha, M. K. and Aibinu, A. A., 2013. Managing project scope definition to improve
stakeholders’ participation and enhance project outcome. Procedia-Social and
Behavioral Sciences.74. pp.154-164.
Lambert, D. M. and Enz, M. G., 2012. Managing and measuring value co-creation in business-
to-business relationships. Journal of Marketing Management.28(13-14). pp.1588-1625.
Larson, D. and Chang, V., 2016. A review and future direction of agile, business intelligence,
analytics and data science. International Journal of Information Management.36(5).
pp.700-710.
Sparrow, E., 2012. Successful IT outsourcing: from choosing a provider to managing the project.
Springer Science & Business Media.
Stoshikj, M., Kryvinska, N. and Strauss, C., 2014. Efficient managing of complex programs with
project management services. Global Journal of Flexible Systems Management.15(1).
pp.25-38.
Taherdoost, H. and Keshavarzsaleh, A., 2018. Managing successful IT project; marketing
perspective.
Young, T. L., 2016. Successful project management. Kogan Page Publishers.
Online
Quantitative research. 2012. [Online]. Available Through:
<https://www.snapsurveys.com/blog/qualitative-vs-quantitative-research/>
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Appendix: Project Logbook
Project title: IMPACT OF McDonald's business operations on the local business environment .
Update on weekly research/tasks achieved
Points to consider:
What have you completed?
I complete the research work by using secondary information and data.
Did you fulfil task requirements?
Yes, I fulfil the requirement of task by analysing the impact of McDonald's business
operations on the local business environment .
Are you on track and within deadlines set?
Yes, the project has been completed according to the deadline which is set by the researcher.
Did you need to make any changes to your project management plan?
No.
Any risks and/or issues identified?
Points to consider:
Did you identify risks/issues with a lack of skills required for undertaking research/tasks?
Yes.
As the risk which is faced by researcher is related to using the of secondary data.
Did you identify any additional risks/issues that have an impact on the project management plan?
No
Problems encountered
Points to consider:
What barriers did you face?
Select appropriate methods
How did you overcome them? –
By analysing the specific methods
New ideas and change of project direction
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