Report: Internal and External Factors Impacting McDonald's Business

This report examines the internal and external factors influencing McDonald's business performance. The internal factors include the company's reliance on employee training and the importance of menu evolution to meet customer demands. External factors such as economic conditions, public health policies, and legal regulations, including minimum wage laws and environmental concerns, are also discussed. The report highlights how these factors impact the company's operations, including staffing, environmental impact, and compliance. The analysis emphasizes the need for McDonald's to adapt to changing market conditions and maintain effective management strategies to ensure sustained business success. The document also discusses the importance of the company's response to external challenges.

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External environment refers to all external factors and situations
which are present in business that can create a bad impact and affect
working and operations of companies. External environment of
company helps in determining various political, economic, social,
technological, legal and environment factors of business
environment according to which business strategies are made in
order to have high performance. Whereas external environment
refers to all internal factors and situations which are present in
companies that can affect operations and activities of companies.
Internal environment of company helps in determining and
identifying strengths, weaknesses, opportunities and threats of
companies. This report is based on analysis of external and internal
environment of Mc Donald’s that is American fast food company
and carrying its business practices as a restaurant, outlets and food
centres
.
Business practices of Mc Donald's can be affected by various external and
internal factors. There are some ways by which Mc Donald's is making an
impact on its external environment which are:
 Regular increase in volume of packaging of food materials and
other shipping wastes is affecting society 's environment.
 There is lack of trained employee forces as Mc Donald's
operations are totally based on its employees and if they are not
high trained it can affect business operations.
 Increasing international trade agreements and its change
regulations are constantly harming its operations.
 Public health has become a major that has to be fulfill by Mc
Donald's to sustain in markets.
CONCLUSION
From above it has been concluded that external environment
and internal environment plays a vital role in carrying of business
operations of company as it can affect its performance if they are not
analysed properly. Various external and internal factors are explained that
can affect performance and efficiency of company and various methods
and ways are determined in order to deal with these factors are explained.
REFERENCES
Fero, A.H. and Kulesza, J.A., Westinghouse Electric Co LLC,
2018. Reactor internals sensor inserts. U.S. Patent 9,922,737.
Cronvall, O., 2020. Susceptibility of boiling water reactor pressure vessel
and its internals to degradation.
There are various external and internal factors that can affect
performance and operations of Mc Donald's. Factors that affect
performance and its operations in terms of Mc Donald's are as
follows:
External factors:
 There are various guidelines that are directed towards
diets and health of customers that is a threat for company.
 Constantly evolving public health policies affects business
performance of Mc Donald's.
 There is a slowdown of Chinese economy that can affect
company's business operations.
 There is as rise in legal minimum wages rates in labour that
is a threat for company. .
Internal factors:
 Mc Donald's totally relies on its employees in its all
perspectives. If its employees are not trained properly it can
affect performance of company.
 Company has to continuously evolve its menu to meet its
emerging customers and also to attract new customers.
 If Internal management of company is set and planned
properly it can straightly affect its business performance and
operations of Mc Donald's.
 Due to constant change in political factors staff members has
to provide with trained skills if they are carried
systematically it can ruin its operation and performance.
INTERNAL AND EXTERNAL FACTORS
INTERNAL FACTORS IMPACT ON EXTERNAL ENVIRONMENT