McDonald's Business Analysis: HR, Finance, and Marketing Strategies

This portfolio provides a comprehensive analysis of McDonald's business operations. It begins with an introduction outlining the key areas of focus, including internal and external factors impacting the business, which are addressed through SWOT and PESTLE analysis (covered in PPT). The portfolio then delves into the roles of various divisions, specifically highlighting human resources (HR) and its influence on company culture, covering aspects like changing demographics, industry trends, teamwork, work-life balance, employee communication, and training. The role of financial management is explored, emphasizing its importance in accounting, reporting, payables and receivables, investment opportunities, risk management, internal functions, and financial control. Additionally, the portfolio briefly references the role of promotions (covered in a poster). The conclusion summarizes the significance of each division, emphasizing the importance of marketing, HR, and finance in ensuring the company's profitability and success. References to books and online resources used are also included.