McDonald's: Case study on McDonald's, its challenges and solutions

This report focuses on McDonald's, exploring its business development, competitive pricing, and the challenges it faces. It analyzes the company's strategies, including its approach to pricing, and how it aims to attract health-conscious consumers. The report highlights the introduction of new products like salads and fruit juices to address health concerns. It also discusses how the company can improve its profitability and market share by adapting to changing consumer preferences and maintaining competitive pricing. This report helps students understand real-world business problems and solutions in the fast-food industry.

Research project
McDonals

Introduction
McDonald's is the fast food restaurant chain and it was
established on 1940 is operated by the Richard and Maurice
McDonald. In this way, company provides the wide range of the
product to their customers that are the listed below:
Hamburgers
Chicken
French fries
Soft drinks

Pricing policy
The management of the company focuses on the target customers
who easily buy the products. There are different types of the
price that are explained below:
• Competitive pricing
• Price skimming
• Economy pricing

Issues faced by the McDonald's
There are various issues faced by the company that are
explained below:
• Organization famous for the burger that is the junk food.
• Now a days , community focuses on the health under which
they not prefer the junk food which will decreases the revenue
of the company.

Solve the issues and provide the
new product
• Management make the plan for the launching the new product
like Salade and fruit juice
• Consumer prefer the healthy food which help to maintain the
health.
• Organization focuses on the health conscious people under
which they are able to purchase the product.
• Management adopts the competitive pricing strategy which
help to customers easily buy the goods.

New product

Profitability
• Company provide the healthy product to their customers.
• Buyers attracts towards the product and services which help
to attracts towards the health food.
• Organization get the opportunity for increasing the overall
productivity and market share.

REFERENCES

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