This report provides an analysis of McDonald's marketing mix in the Chinese market, focusing on product, price, and place strategies. The product analysis highlights adaptations to local preferences, such as the inclusion of beef, pork, fish, and chicken, with a focus on milder tastes. Pricing strategies involve a slightly higher price point compared to other fast-food restaurants, with adjustments based on different times and locations. The placement strategy emphasizes locating outlets in bustling commercial areas. Furthermore, the report examines McDonald's segmentation, targeting, and positioning (STP) approach. McDonald’s targets various demographics including age groups and income levels. The company focuses on creating a fun environment, offering Happy Meals for children, and providing free Wi-Fi for youngsters. The positioning strategy emphasizes customer satisfaction and a positive brand image, with promotional campaigns leveraging social media and billboards. References to relevant sources are included.