Business Development: McDonald's Portfolio Analysis and Report

This report provides a comprehensive analysis of McDonald's Corporation, examining its business operations, financial performance, and human resource requirements. The report details McDonald's global presence, franchise model, and revenue streams, highlighting key aspects such as operating profit from rents/royalties and international operations. It also includes an overview of the company's stock performance, pricing, and growth strategies, discussing factors like refranchising and in-store sales improvements. Furthermore, the report presents a job specification for a Human Resource Assistant, outlining required skills, experience, and educational qualifications, followed by a CV example of a candidate. The report concludes with references to relevant research papers and publications.

TASK 2
Portfolio for McDonald’s Company
McDonald’s is a corporation which operates and franchises various restaurants. The
company was founded in 1948 and currently has more than thirty-five locations in more than one
hundred countries. Worldwide, more than eighty percent of McDonald’s restaurants are
franchised while an approximate of sixty percent of the units have their location outside the
United States. Internationally, McDonald's has an operating profit generation of fifty percent.
Research by Smith (2016) further shows that McDonald’s has a diversified portfolio which is
powerful including more than sixty-five percent operating profit from rents/royalties and more
than fifty-five percent operating profit internationally.
The company’s leadership and product breath remain to be very relevant globally,
resulting in a net unit growth of three percent which is often overlooked. According to Uggla
(2014) McDonald’s also has historical result stability, a low relative multiple and a three-percent
dividend yield which is higher than the market with ~1.4% as the standard for organizations
under coverage while ~2% is for the S&P 500. Increased prices to customers have led to a recent
comparable improvement in-store sales in the United States. The net income has moved
sideways for 5 years, with the EPS improving its operations refranchising of stores located in
China. While the current price of stocks is fair, efforts to beautify and automate stores will help
keep the company on a competitive edge.
While the company is one of the oldest franchises in America, McDonald’s generates
forty-eight percent of its revenue from company sales and fifty-two percent from franchise fees.
Priced at $162.36, the stock is near all-time high which has resulted to the organization facing
problems for long-term returns on account of the recent EPS growth of the company being

majorly driven by a one-time exchange known as “refranchising” (Roy, 2009). The fast food
giant has benefited from its increased efforts which appears robust. Sakes grow rapidly due to its
launch of the all-day breakfast which was successful.
Human Resource Assistance Job Specification
Experience
 Over 1 year of progressively responsible position in Human resource management,
preferably, in the food and processing industry.
 Experience in managing and supervising professional staffs.
 Experience in handling diverse cultures from multiple locations and globally.
Education
 Bachelor’s Degree in HRM, business or any other related field
 Diploma in HRM is an added advantage but not required.
Required Skills, Knowledge, and Characteristics
 Effective communicator in business presentations, writing and in interpersonal
communications.
 Experience in motivating and directing staff toward a particular goal.
 Exhibits a usual degree of common sense while working with the executive team and the
co-workers.
 Familiar and experts in handling trade tools such as file management, Microsoft office
suite products, and HRIS.
 Ability to lead co-workers to a constant change.
High-Level Overview of Job Requirements

 Development of overall Human resource business plan with measurable budget and
objectives
 Staffing
 Guidance on the general provision of human resource policies, services and programs.
 Oversee employee health, wellness, welfare and safety.
 Oversee employment compliance to regulatory concerns.
 Contribute to overall talent management strategy and implementation including hiring,
workforce planning, training, recruiting and performance planning.
CV
Candidate 1
Name: Kendrick Henderson
Email: [e-mail]
Contacts: 0414125698
Profile summary
Solution oriented HR professional who is experienced and skilled in training and recruitment
process. In my previous positions, I handled trainees and casuals ensuring they achieve all
statutory requirement. I can also handle succession planning, labor planning and records
management. Currently seeking an HR assistant position in Mc Donald’s company where I can
utilize my skills and experience to help the organization in providing efficient HR services.
Education and Professional Qualification
 Bachelor’s Degree in Human Resource Management, Remit University, 2017

 Diploma in Human Resource, Polytechnic University College, 2011, Kangan Institute,
2012
 Box Hill High School, 2011
Key Professional Skills and Competencies
 Excellent knowledge of human resource procedures for selection, training and
recruitment.
 Trained in staff development and training.
 Knowledgeable in salary reviews, promotion issues and examination awards
Professional Experience
Internship-Human Resource Department Jan-2015 to December 2016
Duties and Responsibilities
 Conducting orientations of new employees
 Responding to stakeholders inquiries
 Coordinating all recruitment activities.
 Conducting induction
 Assist human resource manager in implementing HR policies and procedures.
Referees
Please feel free to contact the under mentioned referee in regard to my competence
Edwin smasher
Human Resource officer

Ken chic company- Australia branch
Tel: [phone]

References
Roy, S. (2009). Recession?? I'm Lovin'It: A Case of McDonald's. Indian Journal of Economics
and Business, 8(2), 333.
Smith, G. (2016). Great Company, Great Investment Revisited. The Journal of Wealth
Management, 19(1), 34-39.
Uggla, H. (2014). Make or buy the brand: Strategic direction of brand management. Strategic
Direction, 30(3), 1-3.