BUS301 Project: McDonald's Marketing Strategy and Competitive Analysis

This project, titled "McDonald’s comprehensive analysis of Marketing and Strategy: Marketing strategy and Plan," presents a detailed examination of McDonald's marketing strategies within the global market. The project aims to provide a comprehensive synopsis of the influencing factors, competitive landscape, and marketing plans adopted by McDonald's. It includes a detailed analysis of the company's background, policies, and prior data to understand its growth. The project incorporates a literature review of marketing strategies, competitive analysis, and industry understanding. Data collection involves secondary sources like published reports and financial data. The analysis and evaluation section examines the challenges and concerns within the industry. The project outlines a structured report including an executive summary, company background, research focus, challenges, recommendations, and future applications. The project plan includes tasks, team setup, literature review, data collection, analysis, and report drafting. Challenges encountered include finding data and conducting a thorough literature review, which were addressed by utilizing various resources. The final report provides insights into McDonald's marketing strategies and competitive advantages.

NAME - RAGHU SHARMA
ID - 20170042
Project Title
The title of the project is to identify aspects of “McDonald’s comprehensive analysis of
Marketing and Strategy: Marketing strategy and Plan.”
Project Background & Outcome Planned
Project title describes certain objectives as well as aims pertaining to studies conducted
for providing a synopsis entirely dedicated in describing marketing of an organization, which is
McDonalds on a global market landscape. The paper aims to represent:

• A detailed synopsis on the influencing factors that represent the synergies within the
industry in order to display optimum potential as well as competitors in the market in
relation to McDonalds.
• This paper will describe the influencing factors as well.
• Position of McDonalds in relation to other competitors in the market.
• Marketing plans and strategies adopted by the organization in association with
strategizing marketing approach.
• This proposal will be created on the basis of evaluating plans and strategies adopted by
McDonalds in order to gain competitive advantage, which will function as a positive
market outcome in contributing towards growth related to business approach globally.
Project Plan
This is done in accordance with certain considerable factors related to the works provided
in the assignment in order to ensure the study related to the assignment. This is created in an
ordered, timely approach to ensure better quality. Strategy developed for this process displays
different phases, which are- a company’s background information, evaluation of varying factors,
review of literature along with concrete data collection procedures. This includes evaluating and
assessing marketing strategies, creating a business draft report and finally creating a complete
report to submit based on the evaluation. The implications of this synopsis in the working
structure are created with giving approach based outcome in the upcoming sections of this report.
Company Background Review & Analysis
The first analysis comprises of a detailed review related to company background,
working policies, prior data collection and analysis related to result oriented outcome for the

business, which has provided this extensive growth to the company in the subsequent years.
Strategies created based on leadership skills, functioning policies of the business are evaluated
after extraction of data in a complete orderly fashion. Same processes are applied in creation of
documents, which exposes the policies related to company work structure, applied to both
mission and vision of the organization, prior performance and value generated by the policies for
the organization.
Similar processes and marketing strategies are applied to create the base for the business
that will help in improving business performance in an orderly and organized manner. Data
collection methods in this paper will provide an idea to understand the given assessment in
creation of the final proposal for the business.

Literature Review
This operation is related to understand basic literary learnings of the concepts and
theories, which are related to marketing strategies, comprehensive competitive analysis and
industry level understanding of the entire process. Related tools, certain approaches and business
models are also identified. The given literature review for this paper will be presented for
analyzing and reviewing in order to extract related data, which is used for starting the analysis
for the given task.
Significantly, the values and outcomes generated from reviewing the literature will be a
contributing factor to form strong theories and concepts, related to the domain of study.
Data Collection
Completion of the literature review, provides with the next process, which is the data
collection done for collection and extraction of data from various secondary sources of data
collection. This given process for the particular paper is concentrated on collecting related data
and information that will provide statistical information and knowledge pertaining to the working
function of these industries and business processes in general. Competitors for McDonalds
present in the market also provides position of the business within the industry as well as in the
market. This will help to identify structural and organizational changes in the business policies
related to generation of marketing policies and subsequent marketing plans.
Sources of data related to this process is taken from published reports, peer-reviewed
journals, and financial as well as statistical data of the organization. Information pertaining to
these sources are directly focused on the company policies, related to the domain of study for
this particular organization.

Analysis & Evaluation
This paper represents important activities, which are required to be followed in applying
the theory and knowledge derived from analysis of data collected from secondary data collection
methods for understanding review of the given literature. Data presented indicates the logical and
structural factors responsible for creation of influence for the business in the industry. Listing of
subsequent competitors for McDonalds are also provided in order to understand position of the
particular business within the industry to extract information on marketing strategies adopted by
competitors.
Depending upon the extracted data and assessing criteria, for the business study is
completely relevant for the challenges and concerns taken up for evaluation. This paper will help
in analyzing and collecting data to assess challenges prevalent within the industry. This will also
review the concerns raised from data collected to create the application methods and reviewing
strategies to generate the proposal.
Summarization of the content is depicted for creating the primary objectives for assessing
the tasks in order to create and develop possible marketing strategies and plans devised which
will work as a contributing factor in accomplishing an effective marketing strategies that will
provide an advantage contributing to growth of the business.
Report Drafting
After completing the data collection method and its analysis, the report is then structured
on the basis of the requirements of the assessment. The data that is extracted and its relevant
findings from the data collection process based on the final proposal is presented in a systematic
manner in association with the following structure of the following headings:
Section 1: presenting the executive summary of the report

Section 2: Reflecting on the background of the company of McDonald’s
Section 3: Reflecting on the problems or issues or the focus of the research that is assessed.
Section 4: Consisting of the detailed overview and comprehensive view based on the challenges
that are identified through the application of key information based on the literature review and
the collection of secondary data.
Section 5: Consisting of recommendations on the solutions in relation to marketing strategy and
planning contributing towards the effective advantage over competitive growth in the business
market.
Section 6: Consisting of journals reflecting their ideas regarding the plan based on future
applications.
Finalization & Submission
After completing the assessment report, a similar type of assessment is subjected so as to
review and proofread the final submission.
Project Plan – Schedule
The detail of the assessment project plan is represented as follows:
Task W
1
W
2
W
3
W
4
W
5
W
6
W
7
W
8
W
9
W
10
W
11
W
12
W
13
W
14
Team Setup &
Topic
Identification
Drafting Project
Plan
Presenting the
Plan
Identification of
Literature
Review of
Literature
Secondary Data

Collection
Analysis
Evalaution &
Outcome
Finalization
Report Drafting
Report Review
Report
Submission
Week 6 –A progress update for : McDonald’s Industry & Competitive Analysis: It’s Marketing
Strategy & Plan
Progress Update
After completing the 6th week assessment, the paper aims at completing the overview of the
company and its relevant literature review
Planned Outcome
 The task is based on the overall view of the company, while assessing its comprehensive
literature review based on the evaluation of the planning, its historical trends in
association with the growth of the organizational performance The type of leadership
specified to the business strategy aims at collecting and assessing the task in an
exhaustive way.
 The planning of the paper is based on the documentation and receiving of important
exposure based on the direction of the company based on its vision and mission and its
historical performances and the different values of the organization.
 The second task of the assessment aims at identifying the key literature review regarding
the proposed conceptual framework and analyzing the theoretical elements of the
industry, marketing and assessing the competitive market. Moreover, the tools and

approaches along with the methods that will be used to extract information from relevant
sources will also be assessed.
 After identifying the literature review, the paper is further reviewed and the data are
further assessed effectively extracting relevant data based on the references and planning
of the implementation.
Actual Outcome
 While initiating the analysis of the task, the task related to company overview,
assessing the comprehensive literature review and evaluating the plan of the
background, assessing the historical trends regarding the growth of the
organization and its business performance. The functional strategies related to the
business and its specific leadership styles are aimed for collecting as well as
assessing the task in an exhaustive manner.
 The result of the planned documentation and the important exposure related to the
structure of the company and its associated mission and vison, the values of the
organization and its historical performances.
 The second task aims in identifying the literature review in regards to the
conceptual framework and the different theoretical elements based on the industry
analysis, while marketing and assessing its competitions. Moreover, various tools,
models and approaches based on relevant sources will also be extracted.
 After identifying the paper, the data are further reviewed and assessed for
acquiring desired results and relevant data are extracted for the references and
implementation of the plan.

Challenges Faced & Solutions
Some of the significant challenges that are faced while initiating the tasks are reflected as
follows:
 Finding and extracting the content of the data via online platform
In the initial stage of the task, the assessment is deduced based on the collection
of the task of the overall company view, assessment and its comprehensive
literature review and planning the evaluation of the background, various historical
trends regarding the organizational growth and the performance of the business.
The leadership style and the specified business strategy are aimed for assessing
and collecting the information in an exhaustive manner. The exhausted data was
available via online platform and was very challenging so as to determine the data
and the sources of information that are useful for the assessment.
The particular challenge was considered as a significant one as it reflects the
propensity for getting stuck while in progress and producing actions. In this case
the plan is strategized based on the website of the company like the investor
relation page, other publishing reports and stressing upon on the home page of the
company. Moreover, the available data based on third party basis was used for the
existing domain such as for journal portals, popular magazines. In the similar way
the concerns were also responded effectively.
• Deduction and completion of literature for the study
When the literature review was conducted, the domain related to developing
marketing strategies, McDonalds is highly researched with regards to conducting

research where there has been a trend in the market for the past few decades. Literature
pertaining to the study oriented papers were given an extensive and varied range of
pertinent sources. The challenges related to collection of data, making shortlist and
creating a final report is a significant aspect for the given literature review. Related to the
challenges identified previously are reflected in stopping the constant progress devoid of
serious actions taken against such outcomes.
Addressing challenges of such magnitude requires a step by step breakdown for
identification of the reviewed works of literature in research methodologies followed on
text books approach. This contributed for development of ideas which are important and
follow certain structures, which are undertaken for the literature review. Similar
situations and outcomes are also reviewed and subsequent criterions were formed:
• Review of literary papers published after the time period of 2013.
• Key words were used in finding papers, which were “ industrial analysis”, “
marketing strategies”, “McDonalds”, “market plans”, and “competitive analysis”.
• Limiting the assessment of papers in only English language.
• Removal of location of the research papers for company of McDonalds.
Through the presentation of unique provisional technique, the literature was construed to a
controllable level and finished comparable and pertinent ones which were removed for the
determination of upcoming valuation.
Analyzing an enormous assortment of works and measuring obligatory gratified.
Additional contest practiced as nonfiction was to be revised was included by the massive rate of
information which was significant for being studied. Comparable watched appalling and
stimulating for handling the comparable characterized one of the vital stages of the investigation

procedure. The test was taken maintenance by introducing the development and the prearranged
method. Initially, literature was separated as well as a collective between team associates. Later
which the team fellows evaluated the works with the attentiveness on significant portions and
rapidly removing applicable information. In an accessible way, substantial stages were
recognized and appropriately studied by exchangeable expression to expression.
Time administration
This assignment, the time is measuring of countless significance, and the disappointment which
is to be assuming in the transfer is reproducing in a time-bound method was dreadful. Likewise,
it can lead to the disorder where the primary necessities of the valuation workout will not be
meeting in the appropriate achievement period. The strategy was separating in controllable
responsibilities along with specific time for each task.
Consequently, the proposal presented a normal. Concluded the design of similar characteristic as
Gantt chart, it reproduced the comfort of position for such basics which at the exact point of the
period, real for the sequence of a scheme in the inconsistency of the strategy. Correspondingly,
the appropriate happenings and the time focused psychology was designing. Furthermore, there
has not been an interruption and assignment was introduced as per the proposal.
Progress Update
After the end of 10th week, the task purposes at being ended by counting these given sections-
Squad development and theme documentation, project plan drafting, offering project strategy,
literature review documentation, studying works, documents assembly method through under
investigation and last assignment. The subsequent fractional work in affections with the
valuation and outcome completion will be desirable to end in a period.

Deliberate Consequence
• The assignment of company overview, valuation, complete literature review and the
strategy of background evaluation, historical tendencies in regards to structural development and
sales presentation. The management style, exact and profitable practical policy are intending for
gathering and measuring in a comprehensive method.
• The assignment was the plan for authenticating and getting a significant revelation in the
bearing of construction of business, visualization and mission, previous presentations and
principles of association. The purposes of the task at classifying the critical works in respects
with the theoretical. Theoretical fundamentals of manufacturing investigation, advertising and
the valuation of the opposition. Moreover, the tools, methods, prototypes and approaches will be
removing over applicable bases.
• After the identification, the assignment will evaluate and measure the records
successfully and will be cutting applicable figures for the reference and execution as planned.
Additionally, after the documentation, evaluation, investigation and quotation the appropriate
statistics for the upcoming assignment references and for which presentation was similarly
expecting.
• Furthermore, the following papers will concentration on the gathering of subordinate
statistics concerning the project stages. After the Subordinate information collection, the
complete qualitative investigation will be accompanied by speaking the purposes. The base of
the calculated outcomes, the results will be investigated and authenticated appropriately
preceding the development of the draft.